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I read an interesting prediction article in AdAge, Seven B-to-B Marketing Trends That Will Shape 2015

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more human," said Andy Goldberg, global creative director at GE. The seven trends.


Great storytelling Less Data, more emotions Shareable content Holistic user experiences Consumerization Reprioritizing marketing Connecting technologies