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Straight to the Point
"Why Asking Sales What They Want Is NOT Sales Enablement"
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A very good read on how to engage with the sales team and methodically determine how marketing can create the content that best improves the sales cycle...
Why Asking Sales What They Want Is NOT Sales Enablement
- MarketingProfs
Basically,
1. Define Sales Activities
2. Identify the Coordinating Goals
3. Create an Activity Map
4. Perform a Materials Analysis
But
click through to read the whole article
...
posted by Straight to the Point at
3:24 PM
on Jun 27, 2013
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"Why Asking Sales What They Want Is NOT Sales Enablement"
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