My colleague Marc Hausman and I set up a blog (What's New at Satellite 2010) to support and cover the time we spent at the Satellite 2010 trade show. As you can guess, this show, held every year in DC, is the premier trade show for the satellite and space community. Since 1995, we (Strategic Communications Group) have been working with leading satellite companies to develop and execute PR, communications and now social media marketing campaigns. Our client roster over the years has included firms like: SES AmericomDatapathMicrospace Communications Corp.Knight SkyThrane & ThraneTachyon NetworksIntegral SystemsHeliusStratosIDB Mobile CommunicationsWorldspaceFor those of you that read this blog, you know that what differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.
Inviting trade show participants to be interviewed on the blog (http://whatsnewatsatellite2010.com) served not only as a non-salesy, value-add icebreaker with established relationships but allowed us to approach new contacts positioned as industry thought leaders. We pulled in some industry related content via RSS feeds and promoted the site via our satellite related twitter feed, @SpaceTwits, as well as targeted LinkedIn groups. Add in leads generated from inbound comments, and the site turned out to be a low cost, high return trade show sales support success story.
What do you think of the site? Does your company execute tactical social media programs like this to support sales? Do you think they are worth the effort?
posted by Straight to the Point at 1:36 PM on Mar 22, 2010
"Satellite 2010: How to use social media to support sales at a trade show"
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