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March 18, 2010 at 9:09 PM
Anonymous said...
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August 11, 2010 at 5:48 AM
Anonymous said...
I would like to exchange links with your site majka.blogspot.com Is this possible?
October 4, 2010 at 1:04 AM
I hope you had a great weekend and a romantic Valentine's day! As you know, I've been posting my firm's new social media marketing case studies for everyone to read, learn from and talk about. This week I'd like to showcase one that combines lead generation, the SMB market and is really production promotion focused. Hard to do with social media you say? Well, read on...
(As always, I'd love hear your thoughts- leave a comment if you have a moment...)
Situation Best known for enterprise-level databases and servers, Sun Microsystems needed to promote its new Amber Road line of less-expensive, open-source storage software. Goal Sun wanted to reach small and mid-size businesses with 200 to 2,000 employees, but didn’t want to waste time and money on potential prospects who might have no need for the new software. Also, the modestly priced product could not justify a traditional advertising or direct marketing effort. Solution Strategic created “Open Road to Savings” where participants could share ideas for small and mid-size firms to save money. While all content was free, access to premium content required registration—for example, to receive an e-book or attend a webinar. Results By showing interest, registrants enabled Sun to focus on only the best prospects for Amber Road. Now Sun distributes an ongoing flow of quality leads to its network of value-added resellers (VARs). Here is a link to the whole case study, along with links to the various web sites: http://gotostrategic.com/site/index.php/site/cases/sun_microsystems/
posted by Straight to the Point at 7:00 AM on Feb 15, 2010
"Sun Microsystems Social Media Marketing Case Study"
3 Comments -
Amiable post and this enter helped me alot in my college assignement. Say thank you you on your information.
March 18, 2010 at 9:09 PM
I would like to exchange links with your site majka.blogspot.com
Is this possible?
August 11, 2010 at 5:48 AM
I would like to exchange links with your site majka.blogspot.com
Is this possible?
October 4, 2010 at 1:04 AM