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The best way to guide this process, according to Hubspot, is to keep in mind this vital question:
Will people still read this and think it’s interesting a year from now?
That’s the goal of evergreen.
Evergreen content must hold its relevancy over time or else it risks losing its value.
The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. Keep creating amazing content, and follow these guidelines to make the amazing timeless.
3 keys to creating evergreen content
Be the definitive source
Write for beginners
Narrow your topic
posted by Straight to the Point at 9:33 AM on Apr 29, 2014
"The Complete List of Evergreen Content Ideas for Your Blog"
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