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Cloth merchant uses Sanskrit as business lingo



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http://timesofindia .indiatimes. com/City/ Hubli/Cloth- merchant- uses-Sanskrit- as-business- lingo/articlesho w/5904310. cms






BIJAPUR: These days, a revival in ancient languages is palpable, and


Sanskrit is no longer a forgotten tongue. There is also talk of


establishing a Sanskrit and Vedic university in the state. But off


campus, right in the city, is a trader who uses the language for his


day-to-day business.






3R Garments Shop, at Meenakshi Chowk in Bijapur city is owned by Ram


Singh Rajput. He has eight employees, and for the past eight years,


they have been using the language for business.






Ram Singh says there is no difficulty in using the language. "After we


started using Sanskrit, our customers increased. Most of the customers


first want to talk and learn some Sanskrit, then they buy clothes."


Inadvertently, it has worked as an advertising gimmick.






Ram Singh is an active member of the Sanskrit Bharati organization. He


had learnt Sanskrit at a 10-day camp, and then started using it at


home. After that, he introduced it for the first time in his business.


He has now done his MA in Sanskrit.






His inspiration is North Karnataka's most powerful seer, Siddeshwar


swamiji. On many occasions, the seer has introduced Ram Singh to his


followers as the "Sanskrit man and his family", which inspired Singh


to learn more.






His younger brothers, Mohan Singh and Vitthal Singh, also work in the


shop. All of them speak Sanskrit fluently, though their mother tongue


is Hindi.






According to the brothers, Sanskrit is the language of God, and


learning it purifies a person's life by reducing bad habits and


arrogant behaviour. "We automatically become polite, and good thoughts


come to our mind," they say.






Says Mohan Singh: "Our customers believe more in us because of our


language. They don't bother to question the price, but pay what we


quote because they feel we do not deceive anybody. We too keep their


faith."






Following this attraction at Ram Singh's shop, now barbers, kirana


shop owners, beauty parlours, cloth merchants and several traders have


begun to use Sanskrit as their business language.