This is such a big subject and getting bigger each day so we'll
try to give you the highlights. If you are looking for further detail,
please let us know.
While traditional banking and equity
investment through private equity investors are still very much alive
and kicking, there are many other "creative" methods of raising funds
for your business.
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Crowdfunding has been getting a ton of attention lately with Kickstarter and Indiegogo showing off many funding successes. One
thing to remember is that this space is a real moving target. With
rules and regulations changes coming from the SEC, we may be seeing
different players, or at least different looking players, in the near
future. Two types of crowdfunding appear to be emerging: peer-to-peer and donation/purchase-based.
Peer-to-peer crowdfunding sites
currently include ones like LendingClub.com and Prosper.com. These
organizations operate as matching sites, bringing together individual
member lenders and borrowers. Many provide quick response to requests
for funding and interest rates can be significantly higher than other
sources of funding. If you are having troubles with other avenues of
borrowing, read all the fine print before making a decision, on either
side of the transaction (this goes for all of the options discussed
here).
With donation/purchase-based websites
like Kickstarter and Indiegogo, you get to operate as a fundraiser or as
a place to take pre-orders for your product or service. Many artists
and non-profits like this space as well as businesses. There are a
couple of keys to raising funds on one of these types of sites: have an
awesome network, create a compelling story and offer desirable "perks".
You pretty much will need all three components to have a successful
campaign. And a great video really helps too!
Other funding sources include credit card advances and factoring
can help with cash flow issues. While these avenues may help with daily
or weekly cash flow, the cost of capital can be quite high when
compared with other options. With credit card advances, they may hold
back as much as 20% until the customer pays and it doesn't improve your
business credit (which is important in getting future business loans).
If you have inventory or accounts receivable, then factoring may be an
option, but again this option can have a high cost of capital.
Another funding option is a short-term business loan.
Usually these non-bank operations offer loans based on personal credit,
annual revenue and time in business. Many loans can be made up to
$250,000 and have terms from 3-18 months. If you qualify, you can get
decisions typically within one day. And like the other solutions above,
the cost of capital is high and there are no guarantees and you have to
read the fine print. A good business situation for this type of product
would be where a supplier is offering a significant discount on a large
shipment of regular inventory items that you know you can turn very
quickly yet you don't have the cash flow to cover a large purchase. The
discount would help offset the high cost of capital.
While there
are no easy solutions to finding funding these days, there are still
many options. It's all a matter of which one best fits your needs. Need
help deciding which one to use? Give us a call at 775-283-7122 to set up
an appointment and we'll help you with evaluating what works with your
plan and your business.
"Financing Options: Crowdfunding to Loans"
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