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Ok, this is partly an experiment to see if putting a sexy title on the blog will result in additional hits, and partly stating yet another pre-stolen idea (not necessarily restricted to an iPhone):  Use a client-server model mobile app that lets you take a picture of a business card, email/MMS it to the server and have the server respond with a contact file. Turns out scanR already does exactly this, but I think their monetization scheme is all wrong - they have a free trial that allows 1 - ONE - upload, and then they jump straight to 2.50 quid ($5) per month or 15 quid per year.  Seems this could be monetized quite easily through targeted ads accompanying the business card. Mistake number two is that they haven't taken advantage of the hype and made an iPhone app that does the picture taking, server log in, image and contact file transport (and ad display)...