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[Image] ‘zaw: artisan pizza in the raw is a new place for great fresh pizza, salads, beer, and wine in Seattle. We at MusaDesign have been working with the energetic owners and visionaries to design their stores. Here we will be able to share the design process throughout its progress.Pizza is a traditional food. It’s a meal to be shared. It has endured an onslaught of terrible modifications and experimentations. Our clients wanted to bring back classic pizzas. To us, that old-world feeling is present in bakeries and bookstores. In the wood and scale and light of those places, we can foresee dough being tossed, pizzas being assembled, and wine being displayed beautifully. Because a ‘zaw pizza is assembled in store baked at home there’s a unique experience for the customer: shared between staying in and going out, preparing a meal without having to cook. Therefore this brand needs to follow the customer home, and to do so effectively, we feel that it has to feel a little homemade with an artisan touch.Because fresh, local, organic ingredients would make up the main components of the pizzas and salads, the store needed to look like a place that wasn’t using microwaves to warm up bags of frozen pizza toppings. It needed to feel fresh to the customers, as well as the employees. It had to evoke trust. We developed the mood board above to show the key elements that we felt should define the ‘zaw brand and the look of its store.