Radio station 96.1 Max-FM has shown its talent the door and set the playlist to 'random'. As they state in their press release, "While the 'big guys' play the same old 200 songs over and over again, we hope you can give us a few minutes to hear what it sounds like when 96.1 MAX-FM plays over 1800 different songs."

While I question a Clear Channel station trying to pass themselves off as not being one of the 'big guys', I do think it's an interesting long tail approach to radio, and one that will likely pay off for the station. In the short time that I've listened to their online stream, I've heard 'I Can't Wait' by Nu Shooz, 'I Touch Myself' by Divinyls, and 'Light My Fire' by the Doors.