I caught Serenity over the weekend and as I expected, it was a good film. If you enjoy science-fiction, it's a must watch. The film should go over well with the action crowd, and there's enough meat to Whedon's story that even the art-house crowd can find enough to discuss in the philosophy of the film (a nice review of said philosophy of the film on the Reason website - spoilers, so don't read unless you've seen the film or don't care).

That said, the film is not burning up the boxoffice as I'd initially predicted it might. I was certainly encountering a fair bit of online buzz regarding the film, the critics have almost one and all given the film a thumbs up and the hardcore fans were certainly evangelised and preaching. But over the first two weeks of the film's release, the total box office is just under $20 million, making it likely the film will just break even. I'd thought it would be a case study of 'word of mouse' marketing gone well, but it may end up being a fair example of objects in the blogosphere are not as big as they may appear.

Of course, in this year of stinky-cheese-plots and box-office bombs, just breaking even is no mean feat, though something as cleverly scripted and well acted as Serenity deserves to pull in more than the Dukes of Hazzard film, imho. It's a shame that studios don't disclose their DVD sales figures, as the DVD box set for FireFly[Image], the television series that spawned the movie, has been in the top ten at Amazon consistantly since the film's opening. Who knows - maybe the film truly is a success; as a means of generating more lucrative DVD sales.