Surely apple's Steve Jobs know how to sell the products and use to the World Media for his advantage.

Wasted claims that people wasted $28 billion and still counting.

Here’s a breakdown of our annual Apple waste in U.S. dollars as of today:
$1.3 billion wasted on iPads $7.4 billion wasted on iPhones $7.8 billion wasted on Macs $9.5 billion wasted on iPods