━━━━━━━━━━━━━━━━━━━━━━━━━━ (1) Business Word Power ━━━━━━━━━━━━━━━━━━━━━━━━━━ 20問中11問の正解でした。
＜意味を考えてみよう。答えは以下で＞
head and shoulders above rubber check wheel and deal six of one and a half dozen of the other make a federal case out of it pull the wool over someone's eyes take the fifth suspend revamp plain-vanilla red-herring yield reminder at full capacity
head and shoulders above …のどれよりも優れている rubber check 不渡り手形 wheel and deal 巧みにあやつる six of one and a half dozen of the other 違いがない make a federal case out of it 小さなことをオーバーに騒ぐ pull the wool over someone's eyes 人をだます、ごまかす take the fifth 黙秘権を行使する suspend （人を）停職にする revamp 見直す、改良する plain-vanilla 普通の red-herring 人の気をそらす yield 利回り reminder 督促状 at full capacity 全力で、フル回転で
Since the economic bubble popped more than ten years ago most of the theme parks which had mushroomed all over Japan have gone out of business. By contrast, one sector of the amusement industry which is still holding its own is bath-related facilities called hot spring theme parks.
Come to think of it, taking a leisurely bath in a spa has traditionally been one of the most familiar forms of relaxation in Japan. It is no wonder from this perspective that hot-spring theme parks are still going strong. At the same time it stands to reason that most of the theme parks which were born and nurtured in the USA as a modern industry and expediently redesigned for Japan are suffering serious hardships.
The success of hot-spring theme parks can be attributed with reasonable accuracy to a small initial investment needed because the idea is not imported but inherent in Japan. The large-scale equipment investment required to set up the parks would result in a high admission fee under a heavy financial burden of loan interest. This, in turn, would keep people from coming to the park when consumers are pinching pennies as they are now owing to the recession. Hot-spring theme parks do not have to deal with such pitfalls.
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(本多)
The Japanese, who like hot-spring
It has passed more than ten years since bubble economy burst. While many of the theme parks that sprang up like mushrooms are being dumped into the dustbin, hot bath-related facilities called "onsen theme parks" survives steadily.
Since ancient times, one of the most popular leisure for the Japanese is taking a hot spring bath. That can explain why many of the Japanese theme parks, which are forcibly designed in Japanese way, are being faced with extinction. This is because theme parks were originally born as modern industry in America. On the other hand, it's no surprise that onsen theme parks survives.
Another reason for the success of onsen theme park is that it didn't need excess invest unlike "direct import type theme park". Excess invest leads to heavy burden of interest and naturally expensive admission fee. Then consumers, who tighten the purse strings in the midst of recession, come less often. Onsen theme parks haven't fallen into the trap.
"Business Word Power / 7月号のWriters' Workshop"
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