I'm not sure if you know it-but there are some new ladies in town and man are they saucy! Maureen and Katie of Sew Lovely Embroidery make fabulous patterns with amazing detail. Did I mention that they are the sweetest? Check them out!


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Tell me about Sew Lovely Embroidery?
Sew Lovely Embroidery began on a whim one summer day in 2009. After embroidering for months with other iron on patterns, we wanted to embroider something more detailed! After one crazy night of brainstorming and epiphanies, Sew Lovely began. We wrote down hundreds of ideas for patterns and possible business names and began the next day researching and sketching designs. Once we saw our first pattern in print (Pin-ups) we knew that this was what we wanted to do! We currently juggle our day jobs and Sew Lovely during the day and into the wee hours of the night. Maureen spends hours sketching and inking the designs and I spend my time researching and brainstorming new ideas and of course embroidering! Someday we hope to do this full time, and create a few patterns a month. We are so happy to be doing what we love, and hope you love what we are doing!

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What inspires you?
Over the summer we went camping almost every weekend, being out in nature and away from everything inspired us to make this all happen. The ideas just kept pouring out of us! Sitting by the pool and river, stitching up all afternoon without a care in the world are the fondest memories of the beginning of sew lovely. We get inspiration from all things vintage! We get so much motivation from the flickr embroidery pool and the craft community in general. Seeing so many great projects and tutorials every day, makes us want to create more and more! It’s so exciting to see everyone in the craft community constantly creating new and different things, and the best part is everyone is SO nice and supportive (especially you and Jacquie from Mafiosagrrl, we love ya) ! Everyday we wake up and think, what’s next?

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What does the future hold?
More patterns! Hopefully a stitching book! We are figuring out the best way to do custom patterns, we want people to be able to stitch anything that their heart desires!  We dream of opening up a stitching store someday in our favorite neighborhood in San Francisco, filled with walls and walls of thread and hoops and stitching everywhere! Here are a few custom examples that we did, this was for granny, she loves Frank and Ella and so do we!

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Any words of wisdom for the fans out there?
Don’t ever think a project is too hard for you! Just go for it! The possibilities are endless with thread. Stitching is so fun and you can learn how to do anything. Also, if you find something you love to do, never give it up! If you keep trying you can make it happen.

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Do you have a blog or website?
Yes, our etsy is SewLovelyEmbroidery.etsy.com and we just started to blog on sewlovelyembroidery.blogspot.com!

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Bonus Question?
Favorite pin up?
Maureen~I love Candy! Who doesn’t!!!
Katy~ Daphne! The lines are so simple yet elegant. She looks so dreamy!


EEEP! Pin ups! Are they not the cutest ever? Maureen and Katy are so inspiring! I wish them the best of luck and next time I'm in San Francisco-we are so going out for cocktails!