The Baffler - No. 15 - Table of Contents

"Down and Out in the Red Zone"... ...Thomas Frank
'Fear and Loathing' at Superbowl No.XXXVI

"In the Good Old Wallow Time"... ...Ian Urbina & Chris Toensing
A peek at one of Washington's more bizarre tribal rituals: the annual "Carabaos Wallow"

"They Live"... ... Nelson Smith
Short speculative fiction of the day when brands become flesh

"Making Babies the American Girl Way"...Terri Kapsalis
Makes a connects between artificial insemination clinics and doll retailer, American Girl

"What About Me?" ... ...Sharon O'Dair
"Memoirs of an academic reading academic memoirs"

"Universal 571"... ...J.D. Conner
Reading the submarine movie U-571 as a vehicle for a studio merger

"Build It and They Will Pay".. ... Andrew Friedman
Guggenomics: New Brand Art Museum

"Charles the Excellent".. ...Martha Bayne
Chef Charlie Trotter and his joyless pursuit of excellence

"Heat Wave"... ...Eric Klinenberg
An excerpt from the book, Heat Wave: A Social Autopsy of Disaster in Chicago

"A Percentage Game"... ...Paul Maliszewski
An ex-analyst from Political Risk Services Group explains how their bill of goods.

"Cognito Oprah Sum"... ...Chris Lehmann
When life becomes post-critical

"Cop Shoot Cop"... ...Mike Newirth
Book reviews of LAbyrinth: A Detective Investigates the Murders of Tupac Shakur and Biggie Smalls, the Implication of Death Row Records' Suge Knight, and the Origins of the Los Angeles Police Scandal and The Outfit: The Role of Chicago's Underworld in the Shaping of Modern America.

"My Love Is a Free Market"... ...Jim Arndorfer
Book review of The Invisible Heart: An Economic Romance. Enough said.

"44,000,000 Ronald Reagan Fans Can't Be Wrong".. ..Seth Sanders & Mike Flaherty
Did Rock and Roll separate "white" and "black music"?