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Blogger Barry Kirk said...

Mita, I'm a marketing consultant who specializes in the design of points-based loyalty programs. I've been increasingly interested in the application of game mechanics to this space and your post provided me with much needed clarity about the psychology of points. Especially like your suggestion that some of us "play" for points (as a personal and/or competitive metric) while others certainly play for flow and mastery of what the game is all about. Good stuff!

9:27 PM

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