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Contra Costa Times (registration required):
Seventeen Bay Area Unitarian Universalist congregations have launched a $300,000 marketing campaign financed by 600 member donors. Its theme: "Imagine A Religion." TV, radio and print spots designed by gUUrilla marketing began airing this week on Comedy Central, The Daily Show and A Prairie Home Companion About 500 signs are going up in BART stations. Mainstream publications and specialty magazines serving Spanish-speaking or gay and lesbian readers will carry ads. The campaign also features sequential billboards, based on the old Burma-Shave ads, meant for passing motorists to read. "Imagine a religion that embraces many different beliefs ... including yours," reads a magazine ad that pictures a middle-aged gay male couple, a young African-American man, a mother holding a young child and a mixed-race family.Emphasis added. Guess who that mixed-race family is? Us! Of course, I'm a mixed-race family even when living by myself.