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"Are your search results Google’s opinion?"

25 Comments -

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Blogger Arun said...

In a free society, the availability of particular information depends on the energy spent in propagating it by the proponents of its relevance.

A fully automated Google will find and show sufficiently disseminated and cross-linked information.

I don't see any way around it. If someone solves some major problem but publishes the result on some obscure website that receives five visitors a year, I don't see any humanly possible way except serendipity of finding that information.

A dictatorship can squelch certain information, no matter how relevant it actually is, and no matter how much energy the proponents of its relevance have; and the wealthy can substitute money for energy and make some information seem more relevant than it actually is. But as long as the search engine is neutral in that its results are based not on trying to evaluate the content, but on the public's vote on it, it is the least of the problems in today's world.

10:41 AM, May 20, 2012

Blogger Arun said...

I mean to say above that censorship by governments and distortions by the wealthy (e.g., Rupert Murdoch) are more important to the degradation of our information than the search engine algorithms ** in today's world **.

10:43 AM, May 20, 2012

Blogger Marcos said...

Well, Google was not the first search engine, and people had an easy time switching every time a better one appeared. There is no reason to think it will be different with Google. The Internet is also demcratic to search engines, anybody can make one, and put it there.

About people not knowing (and not wanting to search) imformation that is important for them... I think that is a much deeper problem, but I bet a search engine that actively tells you "you are tryng to do X, that topic, that you don't even know you should look for is relevant to you" would put Google out of business in no time.

11:12 AM, May 20, 2012

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12:05 PM, May 20, 2012

Blogger Phil Warnell said...

Hi Bee,

I’ve always thought of Google’s results much the same as I do those of science; being at best each stands as to represent provisional truth. That is respective of the concern that what we are given might not represent the truth, thus I think is something that can only be ultimately dealt with by the individual themselves. That is I would argue the blind acceptance of misinformation to be more often indicative of the lack of due diligence of the searcher, rather than any intent of those who offer such utilities. Moreover, what I find to be more pertinent is what it is that people are predisposed to have believed, as opposed to taking the time to wonder why anything they are presented with should be believed. In short I think the best discriminator of truth still is and I suspect will be for some time the human mind, which should never surrender its proxy to an algorithm; that is whether it represents that of synthetic execution or those of societal groups.

” Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. And as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. [...] Terror is the normal state of any oral society, for in it everything affects everything all the time. [...] In our long striving to recover for the Western world a unity of sensibility and of thought and feeling we have no more been prepared to accept the tribal consequences of such unity than we were ready for the fragmentation of the human psyche by print culture.”

-Marshall McLuhan, ”Gutenberg Galaxy” p. 32, University of Toronto Press


Best,

Phil

12:10 PM, May 20, 2012

Blogger Uncle Al said...

Google is deeply run by its founders Sergey Brin and Larry Page. They and their efforts' credibilities are not the "truths" of a corporate whore CEO, a government insertion, or traditional Media in bed with its owners and regulators. Pick your flavor of tyranny when common law (good manners) is replaced by statutory law (jackbooted State compassion).

One in three East Germans was a stukach. How much Homeland Severity is enough? Like church collection plates, the need can never filled. Google, Wikipedia, etc. are working approximations to objective truth. Official Truth is not about real world content. al-Assad of Syria knows to rule.

3:33 PM, May 20, 2012

Blogger Bee said...

Hi Arun,

"a fully automated Google will find and show sufficiently disseminated and cross-linked information."

But that's a chicken and egg problem. How does something get disseminated and cross-linked that isn't suitably indexed to begin with?

Either way, I didn't so much mean that there's something wrong with search engines per se, but that relying on a ranking exclusively based on popularity isn't helpful to all ends. I suggested earlier (ah, some years ago, somewhere on this blog) that it would be good if there was a way to directly "tag" a link with the reason it's being used. For example, I might link to a website because it's a great resource, or because it's a terrible site but hilariously so. For the end of popularity, both counts the same - a link is a link. But if you're looking for information, you might be less interested in the entertainment value than in the truth value.

Thus, I basically think we need more alternatives to search algorithms, even if these alternatives are not profitable. Best,

B.

2:27 AM, May 21, 2012

Blogger Bee said...

Hi Arun,

"I mean to say above that censorship by governments and distortions by the wealthy (e.g., Rupert Murdoch) are more important to the degradation of our information than the search engine algorithms ** in today's world **."

I would agree. But I think it's only a matter of time till these problems merge, and I think we better be prepared for that situation. Best,

B.

3:56 AM, May 21, 2012

Blogger Bee said...

Hi Marcos,

"The Internet is also demcratic to search engines, anybody can make one, and put it there."

Anybody who can afford the investment that is. The internet is not democratic. It's capitalistic. Best,

B.

3:58 AM, May 21, 2012

Blogger Bee said...

Hi Phil,

I'll have to disagree with you. It's not a problem we can deal with individually, because it's the difficulty of understanding social dynamics and collective effects that is the root of the problem. What is needed is a better understanding of the way we assess and use information that are relevant for our political opinion making. If we at least knew the facts, then we could talk about what can be done about it. But at present, I think very little is known and everybody just kinda hopes that market forces will be sufficient for optimization. Which I doubt however. Best,

B.

4:05 AM, May 21, 2012

Blogger Phil Warnell said...

Hi Bee,

Essentially what you are suggesting is what we need to offset the effects of corporate funded Big Brother is the creation of a government sponsored Big Brother; the problem is in the end they are both Big Brother. However, where I think we do agree is that more must first become aware of the effects and consequences of modern media, before any remedy can be found. What I find interesting is when McLuhan was writing his books he was referring mainly to the effects of the development of media historically in general tracing the evolution of same reflective of its effects on society and yet his analyze of matters I find today still to be as relevant as ever. The thing is as McLuhan made clear media isn’t going to go away, as won’t its dangers and benefits, as each is systemic. So my point of view remains, being we each of us must first learn about the dragon and then learn to tame it, rather than depend on the arrival of a dragon slayer; as they too where only ever a myth.

“Computers can do better than ever what needn’t be done at all. Making sense is still a human monopoly.”

-Marshall McLuhan, “Take Today: The Executive as Dropout “, p.109 (1972)

Best,

Phil

6:14 AM, May 21, 2012

Blogger Bee said...

Hi Phil,

I would prefer many smaller brothers. And they don't necessarily need to be governmentally funded, though that's the obvious solution. They could, in principle, be non-profit based on other sources, but I'm not sure that would work.

Yes, McLuhan seems to have been very prescient. I can only hope that in 40 years from now, his vision applies to a phase that came - and passed.

Best,

B.

6:53 AM, May 21, 2012

Blogger David Brown said...

"If it is systematically skewed ... " Everything that people do is systematically skewed. Most of the biosphere on planet Earth consists of bacteria and viruses, but most people do not understand bacteria and viruses very well. Search engines and the international corporatocracy are driven by money, which history shows is not necessarily a benign driver.

7:26 AM, May 21, 2012

Blogger Phil Warnell said...

Hi Bee,

Well at least our hopes be the same if not our methods. The thing with McLuhan is he looked inside the animal as much as he did into to assessing its tools and I don’t think there is any way to avoid such a relational examination to have things better understood. In respect to your smaller big brothers we do have things such as Wikipedia, which comes up on the first page of just about every search I make. This has me wondering, is this same for everyone or just the self selected demographic?

Best,

Phil

7:28 AM, May 21, 2012

Blogger Phil Warnell said...

Hi Bee,

One thing I am upset about with Google is that Google Scholar has been demoted to being a specialty search. I thus would support having Google petitioned to give it a prominent place on their header page line; at least then if still mainly ignored no one can complain they weren't given the option.

Best,

Phil

7:39 AM, May 21, 2012

Blogger Bee said...

Hi Phil,

Yes, I'm with you on that. Or at least, they could let me customize what I want in the head menu. Mine features several options (Play, News) that I never use, so why can't I just pull the Scholar button there? Best,

B.

7:41 AM, May 21, 2012

Blogger Phil Warnell said...

Hi Bee,

I guess we could appeal to Sergey and Larry that doing no evil is not enough, as doing some good is also at times necessary. Then again although things may not present themselves on my header line sites such as Backreaction always seem to appear in one of the boxes below; then of course there isn't anything to have wondered about there ;-)

Best,

Phil

Best,

Phil

7:54 AM, May 21, 2012

Blogger Arun said...

Dear Bee,

"But if you're looking for information, you might be less interested in the entertainment value than in the truth value. "

The problem is, deciding the truth value is precisely the job that governments, corporations, churches, etc. arrogate to themselves. I don't want that. Nor do I want the search engine to be trying to determine truth for me.

That is why I phrased it as "the availability of particular information depends on the energy spent in propagating it by the proponents of its relevance."

Maybe the search engines could add a dimension to their indices. That is, users of the search results could rate the value of the results; and the search engine could display rankings by communities of users.

So maybe I should be able to phrase a request to Google to search for articles on quantum gravity that Phil and Bee found useful. Of course, we'd want that anonymized, so Google would build user profiles, and classify them, and I would say, find me articles on xyz rated high by users with user profiles close to that exemplified by Bee or Phil.

So, e.g., if I wanted to see the best climate change denialist stuff, I would ask for articles rated high by a profile like Motl's :)



-Arun

10:37 AM, May 21, 2012

Blogger Marcos said...

Hi, Bee.

"Anybody who can afford the investment that is. The internet is not democratic. It's capitalistic."

Well, read my original phrase with an ironic tone. As always, you are right, it is capitalistic, and capitalism is an insane mesh of democracy and ostracism that makes it very confortable for the people that are inside, but despair anybody that gets outside.

Anyway the point is that currently, lots and lots of people can afford the investiment, and those people are eager to lend the needed money for other people who have the technical capabilities. If that stops being the case, it could become important to put concurrency back at this market. But it is not important now (and regulating the market won't help you get concurrency back).

10:42 AM, May 21, 2012

Blogger Bee said...

Hi Marcos,

I agree with you except on the point that it's not important now. It is good to be prepared for problems, and it's a problem that I think we will likely have to face at some point. Maybe not where you live, and maybe not where I live, but sooner or later that question will become relevant for a significant fraction of people on the planet. Best,

B.

10:57 AM, May 21, 2012

Blogger Bee said...

Hi Arun,

Yes, adding dimensions to their indices is what I mean.

"deciding the truth value is precisely the job that governments, corporations, churches, etc. arrogate to themselves. I don't want that. Nor do I want the search engine to be trying to determine truth for me."

But search engines already do that, which is precisely my concern. Maybe not for you personally, but if you'd go and ask an average group of people if a statement X is true, first thing they'd do is Google it. If it's not easily to be found, or only late in the ranking, I suspect it's far more likely to be rated not true. Now it is probably the case that it being found on highly ranked sites is correlated with it being true, but once you start substituting one for the other you're headed for trouble.

Either way, "truth" is a loaded word, and it was not a good choice. It would only work anyway for values that propagate like popularity. Ie, the Google ranking is implicitly based on that assumption that popular sites know better what's popular. You could do a similar thing for some other values. Say, scientific, because it seems plausible to me that people with scientific knowledge are more likely to be able to tell what's scientific knowledge. Or maybe entertaining. Or witty. Best,

B.

11:33 AM, May 21, 2012

Blogger Bee said...

The NYT has an interesting OP-ED by a law professor on this very issue today:

"as a general rule, nonhuman or automated choices should not be granted the full protection of the First Amendment, and often should not be considered “speech” at all."

6:27 AM, June 20, 2012

Blogger Phil Warnell said...

Hi Bee,

A nice piece you point to here, yet I have a feeling its author has a greater fear of technology then he has an understanding of its creators. The thing is free speech isn’t a right, even in the US, which trumps all others; as for instance it doesn’t apply to someone having the right to shout fire in a crowded theater . So as far as I’m concerned it has been well established that mere opinion is opinion regardless of how transmitted and thus allowed as long as it doesn’t have dire consequence for others; as there are times that having it right does make all the difference. So in this case I do agree we don’t need more laws, more regulation or diminished rights, just a better respectful understanding and adherence to the ones we already have.

“The most stringent protection of free speech would not protect a man in falsely shouting fire in a theatre and causing a panic. [...] The question in every case is whether the words used are used in such circumstances and are of such a nature as to create a clear and present danger that they will bring about the substantive evils that Congress has a right to prevent.”.

- Justice Oliver Wendell Holmes, Jr. (Supreme Court decision "Schenck vs. United States 249 U.S. 47") [1919]

Best,

Phil

7:38 AM, June 20, 2012

Blogger Bee said...

Hi Phil,

Well, all rights have to be re-assessed at the point where they start conflicting with other people's rights, and not causing physical harm is always high on the priority list. I believe we talked about this earlier, the assessment of priorities differ from one country to the next, due to culture and history. German for example has as a pretty high priority the protection of dignity, which is why, in principle, you can sue somebody for giving you the finger. (In practice it's likely to be dropped due to its limited relevance.)

In any case, to be able to assess these conflicts and solve them in a way that are of the largest benefit to everybody involved, one needs to know first of all things where they originate and what are the consequences. Information that originates in a computer code is a different thing than information that originates in a vocal cord, and to asses the consequences one would have to think about the points I had listed in my post. Best,

B.

7:47 AM, June 20, 2012

Blogger Phil Warnell said...

Hi Bee,

Yes, Canada has similar protections as to have all rights weighed in the balance, rather than having any one to take precedence. My only point being is it’s a poor argument to point to the potential evils of the machine, while ignoring those who created it and in turn their intentions. As for increasing the tools for making such assessment I’m all in favour of such, as long as they also only remain ones to help decide on intent and not become instruments of control; that is regardless of the source.

Best,

Phil

8:00 AM, June 20, 2012

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