lol, I also vaguely recall one with a telly saying "do me a favour - plug me into a sega!" or summat like that. Halcyon days!
Sunday, October 22, 2006
Anonymous said...
Hmm... right.. it's thinking... Quite so Tomleece.. It also feels like an intro to well produced snuff movie... Something like "Slaughtered Vomit Dolls"... Yikes.
Another note on why Sega Europe's Dreamcast campaigns sucked: they blew all their advertising money on getting their name onto the Arsenal team's kit. There was two other European teams they supported at the time too, but I can't remember who they were.
It's Thinking always sounded like It's Stinking to me :(
Monday, October 23, 2006
Anonymous said...
I enjoyed the "It's Thinking" ad campaign quite a bit. I liked the darker "feel" to it. Though I have to say, as much as I liked (and like) my Dreamcast, dark it was not. It never lived up to that part of the campaign.
I wonder why I was never swayed by the campaign.. its.. so.. shit... But if I'm honest I never saw it. Its really shit and betrays the console it was meant to promote... Damn you Sega!
Monday, October 30, 2006
A few weeks back I was looking for some examples of Sega of America's rather excellent 'It's Thinking' advertising campaign and couldn't actually find any. Imagine my sheer joy today though when, while perusing the halls of YouTube, I discovered that a user by the name of 'tackangel' had gone to the trouble of uploading not one, or indeed two - but THREE different ads from the series. And in the abscence of anything constructive to write about, I thought I'd do the right thing and post them here for your viewing pleasure:
I'm quite fond of the image SOA created for their Dreamcast - it was much darker and imposing than the identity Sega Europe gave the PAL system and cost around $100m - probably about $99.9m more than Sega Europe spent. The pastel hues and cryptic, slightly aloof ads of the UK launch didn't really do much to stamp the Dreamcast brand on the collective consciousness of Joe Public, and for that I say "Damn you Sega Europe, damn you to Hell!"
"It's Thinking"
7 Comments -
Sega Europe never did a good console campain after the classic Pirate Sega ads. Cyber Razor cut!
Sunday, October 22, 2006
lol, I also vaguely recall one with a telly saying "do me a favour - plug me into a sega!" or summat like that. Halcyon days!
Sunday, October 22, 2006
Hmm... right.. it's thinking... Quite so Tomleece.. It also feels like an intro to well produced snuff movie... Something like "Slaughtered Vomit Dolls"... Yikes.
Sunday, October 22, 2006
Another note on why Sega Europe's Dreamcast campaigns sucked: they blew all their advertising money on getting their name onto the Arsenal team's kit. There was two other European teams they supported at the time too, but I can't remember who they were.
Sunday, October 22, 2006
It's Thinking always sounded like It's Stinking to me :(
Monday, October 23, 2006
I enjoyed the "It's Thinking" ad campaign quite a bit. I liked the darker "feel" to it. Though I have to say, as much as I liked (and like) my Dreamcast, dark it was not. It never lived up to that part of the campaign.
Tuesday, October 24, 2006
I wonder why I was never swayed by the campaign.. its.. so.. shit...
But if I'm honest I never saw it. Its really shit and betrays the console it was meant to promote...
Damn you Sega!
Monday, October 30, 2006