Meaning: increase the cost, size, or importance of something especially something of risk (example 1, example 2)


Rewrite 1: up the price of admission
Rewrite 2: increase the down payment
Rewrite 3: accelerate your buy-in
Rewrite 4: tinker with the ticket
Rewrite 5: graduate the anxiety level
Rewrite 6: pump up the game


Comment: Most of these involve the cost, but there is far more room to recast size or importance. 


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