Meaning: repeating the same thing over and over (example 1, example 2)


For: My good friend and colleague @CindyDroog (Say "Hi!" on Twitter)


Rewrite 1: like a campaign talking point
Rewrite 2: like a cheap TV ad run
Rewrite 3: like a keyboard stuck on "crap!"
Rewrite 4: like a Bill Murray Groundhog Day
Rewrite 5: like a broken app
Rewrite 6: like a corrupted file (or avi, wav, CD)
Rewrite 7: like a fragged disk


Comments: I've covered two issues here: Rewrites 1 through 4 for the original sense of the cliché and rewrites 5 through 7 which are ways to upgrade the idiom (although not necessarily the idea) for the changes in technology. 


If you're troubled by a cliché that I haven't slayed yet, I consider requests. Put it in a comment on this blog, or send me a tweet: @a_copywriter and I'll do my best! (Please check my "Alphabetic Listing" above first.)
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