Meaning: like someone let loose where their desires can run wild. Use examples.
Rewrite 1: like a dad in a hardware store
Rewrite 2: like a mom in a department store
Rewrite 3: like a kid in a Disney store
Rewrite 4: like a lion loose in a zoo

Comment: We need to be careful about reinforcing stereotypes, which is all too easy to fall prey to in this cliché.

More reading about clichés
What I found when I googled “clichés”:
• Thundering Cliches: “By the fiction editors of the Thrilling Detective Web Site… …here's the kinda stuff we'd be just as happy not seeing ever again.”