Daniela Trifone
About Me
Specialized in setup and management of Google AdWords & Yahoo Search Marketing Pay-Per-Click search engine campaigns for a wide range of clients all over the world, I've been also involvend in search engine optimization from search engine friendly web design to compelling copywriting. • As a specialist in the search industry from 2005, I've worked with major clients including Dell computers, Lastminute.com, Zurich, Microsoft, Nestlè, Fiat and Expedia. • Interested in market and competitive analysis for advertising and digital marketing. • Strong knowledge of paid search campaign management, analysis and optimization. • Clear comprehension of web analytics and the ability to take action based on data. • Solid analytical, creative, and communication skills.
Interests
- Interactive marketing
- motori di ricerca
- search engine marketing
- SEM
- search engine optimization
- SEO
- PPC management
- search tracking
- web analytics
- integrated internet marketing strategy
- web metrics evaluation
- conversion enhancement
- persuasive website architecture
- usability
- information architecture
- marketing copywriting
- online advertising
- affiliation marketing
- email marketing
- online branding and WOM marketing.
Blogs
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