Adam B. Needles
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | brands + marketing + innovation + technology |
| Location | Atlanta, GA, United States |
| Introduction | Adam is an entrepreneurial marketing leader, who is passionate about two areas — brand strategy and technology innovation. And he has spent the last twelve years advising and building B2B brands for companies in technology markets. His experience also uniquely balances traditional B2B marketing programs — including lead-generation, direct-marketing, conferences/events and sales-force support — with more strategic brand development approaches — including thought leadership, public relations and organizational/cultural brand alignment. He joined Silverpop in June 2009 as Director, Field Marketing. In this role, he serves both as an advocate for B2B marketers — listening to their needs, and participating in dialogue at key marketing conferences and events on behalf of Silverpop and serving as a key author of Silverpop’s Demand Generation blog — and also as an evangelist for Silverpop’s Engage B2B marketing automation platform. |
| Interests | Marketing |