Incognito
| Industry | Advertising |
|---|---|
| Occupation | Strategic Planner |
| Location | Dubai, UAE |
| Introduction | Cognitive dissonance is where 'contradicting cognitions compels the mind to invent new thoughts or beliefs, or to modify existing beliefs, so as to reduce the amount of dissonance'. This is where my own thoughts, beahviors and beliefs on advertising all collide in the hope of creating new ideas. Hope you'll join me for the ride. |