Peter E. Cohan

About Me

“Have you ever seen a bad software demo…?” Peter Cohan helps organizations put the “Wow!” into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer… Explore our website at www.SecondDerivative.com or contact me at PCohan@SecondDerivative.com.

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Great Demo!