H. Martin Calle

• Industry: Marketing
• Occupation: Selling
• Location: United States

About Me

I don't get things done. I get things started. The entrepreneur behind new products Miller Genuine Draft, Baked Lays and Tylenol Gelcaps are some. My sixth sense for spontaneous strategic innovation extends to restaging many well known businesses; Folgers, Pampers, Wheaties and many others. No need for trends or technology to provide avenues. I create new consumer knowledge, expediting matters. Coca-Cola first made me an expert on business acquisition, account management, industry transformation, performance improvement, knowledge creation and management, market disruption, creativity, innovation and idea management, problem-solving, marketing, advertising, sales, branding, positioning and new product development. Now I employ proprietary consumer-creative thought-leadership systems-of-invention to invent and reinvent the world's most powerful consumer products, brands and industries. My firm, Calle & Company is the consumer packaged good industry's leading innovation management, knowledge creation and business transformation company specializing in development of new product concepts and exceptional growth strategies.

Interests

• I have been a new products brand manager my entire life. A new products brand manager is a brand manager without a brand. He has to create one
• then hand it of to someone else. There are well over 250 consumer
• automotive
• pharmaceutical
• restaurant
• retail and financial products from the American Express Green Card to Zantac that can trace their lineage to my firm. I sail. I prefer racing. Recreational sailing bores. Favorite boat. Hinckley SW '52. Racing. J-24 North American Champion. 1987. Stanford Volleyball.

Favorite Movies

• The World's Fastest Indian. Dances With Wolves. The Last of the Mohicans. October Sky. Hoosiers. The Bedford Incident.

Favorite Music

• Anything by artists before they were famous.

Favorite Books

• John Maxwell. The 17 Irrefutable Laws of Leadership. The 21 Irrefutable Laws of Teamwork. Becoming A Person of Influence. Connections by James Burke. The Celestine Prophesy. Contact by Carl Sagen.

H. Martin Calle's Blogs

	Blog Name	Team Members
	Madison Avenue
	The Chumash Tribe	Soaring Eagle Greg Kulda GreyStallion Brown Bear Mark Wright Brown Bear growlingbare Grazing Buffalo