| Industry | Advertising |
|---|---|
| Introduction | Bob Hoffman is The Ad Contrarian. Bob is a partner in Type A, a consultancy to agencies and marketers. Bob is author of Amazon's #1 selling advertising book - "101 Contrarian Ideas About Advertising." Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected Ad Person of the Year by the San Francisco Advertising Club. Bob was previously chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He was formerly ceo of MOJO USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to remember. He has served on the board of the Advertising and Marketing International Network. Bob has also been a middle school science teacher and served as Special Assistant to the Executive Director of the California Academy of Sciences. |
