The Listening Tree
My blogs
| Industry | Consulting |
|---|---|
| Occupation | Brand Consultancy |
| Location | Kuala Lumpur, Malaysia |
| Introduction | We help our clients achieve authentic transformation through developing a brand, with a promise and a set of values, that is visionary yet simple and easy to use. We believe that Brands are crucial assets that must be nurtured and managed by every single person in the organisation. Thus we guide SME/SMI clients through a holistic branding process that aligns the brand internally from people to process for a consistent performance driven delivery. Our work enables and empowers organisations and businesses, small or large, to build great brands, raise brand equity and thus to grow their wealth. Visit us at www.thelisteningtree.com.my |
| Interests | Brands, Culture, Change, Favourite Sites: www.brandchannel.com, www.centerforbrandingresearch.org, www.teconline.com, www.businessweek.com, www.fastcompany.com, www.creativethinking.net, www.wordlab.com, www.springwise.com, www.veer.com, background image : www.emmeart.blogspot.com |
| Favorite Books | A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, Beyond Branding, edited by Nicholas IND, Six Thinking Hats, Six Value Models, How to have a beautiful mind by Edward de Bono; |