Geoff

My blogs

About me

Gender Male
Industry Advertising
Occupation Branding People Initiatives
Location New York, New York, United States
Introduction By looking at how social movements work we can better understand how to engage our ever-growing community of customers and employees in our brands, causes, and initiatives.
Interests Social sciences: Psychology, history, economics, politics, branding, understanding why people do what they do, why people engage in social movements.
Favorite Movies Annie Hall, Crash, Big Lebowski, Chariots of Fire, The Right Stuff, LA Story, Traffic
Favorite Music Blues
Favorite Books Cannery Row, Travels With Charlie, Freakenomics, Microtrends, Buyology, The Culture Code, What we eat, Guns germs and Steel, Albions Seed