C. B. Whittemore
- Gender: Female
- Industry: Marketing
- Occupation: Chief Simplifier
- Location: Kinnelon : NJ : United States
About Me
As Chief Simplifier of Simple Marketing Now LLC -- formerly Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber -- I'm fascinated with the customer retail experience and businesses - both digital and brick/mortar - who are passionate about meeting the needs of their consumers and who successfully bridge traditional marketing with social marketing. My educational background includes a BA in Art History from Smith College, an MBA in Marketing from Columbia Business School, and constantly studying the world around me!
Interests
Favorite Books
- David Meerman Scott's The New Rules of Marketing and PR
- Social Media's Collective Wisdom: Simplifying Marketing With Social Media - Book I
