C. B. Whittemore

• Gender: Female
• Industry: Marketing
• Occupation: Chief Simplifier
• Location: NJ : United States

About Me

As Chief Simplifier of Simple Marketing Now LLC -- formerly Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber -- I'm fascinated with the customer retail experience and businesses - both digital and brick/mortar - who are passionate about meeting the needs of their consumers and who successfully bridge traditional marketing with social marketing. My educational background includes a BA in Art History from Smith College, an MBA in Marketing from Columbia Business School, and constantly studying the world around me!

Interests

• Marketing to women
• consumer experience
• non-traditional marketing
• consumer-generated media

Favorite Books

• David Meerman Scott's The New Rules of Marketing and PR

My Blogs	Team Members
Flooring The Consumer
The Carpetology Blog
The Smoke Rise & Kinnelon Blog	Lisa Contreras Ted Whittemore
Simple Marketing Blog