Craig Daitch
Blogs I follow
| Gender | Male |
|---|---|
| Location | New York, New York, United States |
| Introduction | I’ve dedicated more than 10 years of my life to emerging channels, starting my career as co-founder of Simplewire which was one of the very first SMS aggregators in the United States. Following Simplewire I ventured off into the world of new media consulting through a company I founded with a friend from Sony Ericsson, Eiko Media. Eiko found its niche building rich, experiential, pervasive integrations within video games - I know a mouthful. Working with Ubisoft and Eidos Interactive, Eiko helped bring real world advertisers into their respective titles. Through our hard work, we helped spark an industry. Eventually Double Fusion acquired my company. From Eiko I landed at Organic, then PHD (both in the Omnicom family) where I lead the company’s innovation practices, working with clients such as Discovery Channel, American Legacy Foundation (Truth), Chrysler, Mercedes, Overture Films and a number of others. Senior Vice President of Creative Solutions for a division of Rapp. I couldn’t be more excited to work for such an amazing company. I’m hoping this blog remains updated with my muses within the new media space. |