edsel
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| Introduction | "As the only child, Edsel was groomed to take over the family business, and had grown up tinkering on cars with his father. Edsel was often at loggerheads with his father on major decisions, but he nevertheless managed to accomplish several lasting changes. Edsel is most famous for being a marketing disaster. Indeed, the name "Edsel" came to be synonymous with commercial failure." |
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