I started Loops more than 5 years ago, and an online store at loopsknitting.com two years after that. I have been blessed with 16 incredible "Loops troops" who enable me to also be a mom to my three kids and partner to my husband. We have owned an advertising agency, Branders Inc., for about 20 years. I am an advertising copywriter by trade and a yarn shop owner by the seat of my pants!