tag:blogger.com,1999:blog-9641294.post-1344429684588829642007-10-24T16:05:00.000+01:002007-10-24T16:05:41.997+01:00<a href="http://www.mobiadnews.com/?p=1283">MobiAD » Bluetooth Campaign Achieves 49% Conversion Rate</a>: "a 49% conversion rate"<br /><br />Statistics, Damn Statistics - and lies.<br /><br />49% conversion rate... Hrmmm.... I wonder what that means? Does that mean that 49% of the people that were sent Bluespam invitations they agreed to download the content? Or does it mean that 49% of the people who downloaded the content eventually wound up in the booth at the fair.<br /><br />Or - my personal favourite - does it mean that 51% of the people who were hit with Bluespam by someone walking around with an electronic Bluespam harness got a good swift punch in the nose for being annoying idiots?<br /><br />How brave are these folks to actually wear a Bluespam device? Email spammers hide in foreign countries, typcial Bluespammers hide behind billboards and posters - but to actually "wear" the device. Now that takes a lot of guts - very few brains - or a whole lot of beer.<br /><br />Ok - seriously now - if the person wearing the Bluetooth marketing harness was also wearing a T-shirt letting consumers know what was happening - and if the range was set to 1M or less - then I think it has some real potential. But I would change the mechanic so that consumers would need to take the action - not the device. Again - make it pull - not push.<br /><br />With the latest Bluetooth standard there is a new feature which allows a quick touch-n-transfer capability so all a consumer has to do is touch their phone to a receiver to give permission for content to be sent. That will start making things for Bluetooth much more marketing and much less spam!<div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-5683464909506966"; google_ad_width = 468; google_ad_height = 60; google_ad_format = "468x60_as"; google_ad_type = "text_image"; google_ad_channel ="0006047785"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/9641294-134442968458882964?l=www.consumer-preference.com%2Findex.html' alt='' /></div>Troy Norcrossnoreply@blogger.com0