tag:blogger.com,1999:blog-96034762009-03-03T01:07:39.069-07:00This blog is a resource for students enrolled in MCCNM 425, Audience Research Methods, at CSU-Pueblo.Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-9603476.post-1113245410100369342005-04-11T12:15:00.000-06:002005-04-14T21:53:37.336-06:00

Audience measurement is an inexact science to say the least. That’s not to say that it is seldom “right” or that media managers can’t or shouldn’t make important decisions based on research reports. But in order for audience research to be respected, consumers of research must be able to trust the integrity of the data used to make important decisions…decisions that almost certainly have huge

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com1tag:blogger.com,1999:blog-9603476.post-1110914288886612092005-03-15T12:15:00.000-07:002005-03-15T12:18:08.893-07:00

I know that some of you are struggling with statistics and perhaps are even questioning why it is important that you learn concepts that you hope to never again encounter in your professional career. But while some of you may find cleaver ways to avoid margins of error, chi-squares, t-tests, and F statistics, many of you will not. It may be helpful to look at this as yet one more skill that you

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com2tag:blogger.com,1999:blog-9603476.post-1110151779162878642005-03-06T16:17:00.000-07:002006-09-06T11:36:58.823-06:00

The social sciences have been experiencing a transformation over the past couple of decades, and depending on your "view of the world" this comes as either welcome news or cause for consternation. The transformation of which I write can be experienced by reading Tell it to the Chieftain for Sunday, March 6th. A letter by Larry Simmons of Pueblo attempts to defend CU’s Ward Churchill by claiming

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com0tag:blogger.com,1999:blog-9603476.post-1107530326451287342005-02-04T08:17:00.000-07:002005-02-07T13:30:17.503-07:00

Once again it's superbowl time! It's the one time each year that we all gather around our TVs to cheer on our favorite television commercials while we await the main event...the half-time show. Advertisers love the superbowl...so much so that they're willing to spend $80,000 for each second of airtime. According to audience researchers it is money well spent. In this age of media segementation,

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com0tag:blogger.com,1999:blog-9603476.post-1104774692343651672005-01-03T10:47:00.000-07:002005-01-03T10:53:09.210-07:00

Because you're reading this, I suppose you could count yourself as someone who knows a few things about blogs. And if you're thinking that blogging might be an effective tool to communicate with your potential audience, you'll want to know more about the people who blog, and those who read blogs. Thankfully the Pew Interent & American Life Project has done some "blog audience research" and made

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com0tag:blogger.com,1999:blog-9603476.post-1103129194932567882004-12-15T09:40:00.000-07:002004-12-15T09:48:51.213-07:00

According to a report by the National Association of Hispanic Journalists, out of 16,000 stories that aired on the network evening newscasts in 2003, only 131 stories, or 0.82%, were exclusively about Latinos. This was an increase from 2002 when there were 120 stories about Latinos (0.75 percent). While the portrayal of Latinos improved slightly in 2003, network coverage of Latinos remained

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com0tag:blogger.com,1999:blog-9603476.post-1102999885498112792004-12-13T21:50:00.000-07:002004-12-18T21:29:50.020-07:00

Welcome to MCCNM 425, Audience Research For those of you unfamiliar with Blogs (aka Web Logs), this is an online publishing tool that allows for individuals or groups to easily publish on the web. This blog will allow us to interact in a public space and as such will be a compliment to our use of Blackboard. In addition to this main discussion area, note the area reserved for links to related

Samuel Ebersolehttp://www.blogger.com/profile/04408169369817757650noreply@blogger.com0