A Note from Paul Gross

Back From The Castle

2009-05-07T10:20:00.000-07:00

You might remember that last week, we were heading south to the Magic Castle's Swap Meet. It was quite a weekend! We arrived Friday afternoon to meet up with Chuck and Gerald Kirchner from Magic City, Inc., Robert Baxt, and Jay Leslie. We all met at Musso and Frank's, our favorite place for lunch that has become a tradition. Afterwards, it was back to the hotel to talk about magic and the business. Before you knew it, it was time to go to the Magic Castle for dinner and entertainment. Betty and I met up again with Chuck along with Mark and Nani Wilson and had a great dinner. Mark had just returned from a trip to Japan and shared stories of his travels and his son, Greg's new show there. Then it was time to head into the Palace of Mystery. Afterwards, it was downstairs to the Inner Circle Bar where I met up with good friend, Glenn Farrington, who wowed the crowd with his incredible close-up magic. Late now, and it was time to head back to the hotel to get some rest before the Swap Meet Saturday morning.

At 8:00 AM, Robert Baxt called me to ask if I would help him set up his table for the Swap Meet, which I was more than happy to do. I felt that this would be a very busy Swap Meet due to the fact that tables were already sold out weeks in advance. Boy, was I correct! The place was swamped! More sellers than I had ever seen and more rare and unique items, so off I went on a spree! I bought Harry Anderson's Sword Through Neck, vintage Warner, Abbott's, Magic Hands pieces and more! One of the biggest items I brought back was a Rice, Checkers, and Globe built by John Gaughan for Peter Reveen's illusion show that traveled the globe back in the early 1980s! Still in magnificent condition, I was thrilled to be able to acquire this. I have not yet decided whether I will part with this or not as it is such an important piece of magic history. Check it out below:

Rice, Checkers, and Globe

After several hours, it was time to pack up the car and head home. Fortunately for me, my good friends, Frank Thurston and Jay Leslie, helped me gather up all my findings and pack up the car. This was where the real magic came in; my car was literally packed top to bottom, side to side with not an inch to spare, but we got it all in there. After packing the car, my wife wanted to go to Sprinkles Cupcakes. If you haven't heard of Sprinkles Cupcakes, you've not lived until you've tried one. Overhearing our conversation, Frank Thurston said that he was going there as well, so off we went on a cupcake caravan. Located about 5 miles away from the Castle in Beverly Hills, it was nice to sit back and relax before the long drive home. We waited in line, which I hear at times is out the door and around the block, and bought our cupcakes. Back in the car and homeward bound. It was a great weekend, and I can't wait until the next Swap Meet in the Fall.

Sitting outside Sprinkles, cupcakes in hand (the Red Velvet is the best, by the way)

There are so many great performers that I have admired over the years and looked up to and been inspired by. Many of them I've talked about here before. One of the greatest and original magic acts I've ever had the pleasure of seeing was Marvyn and Carol Roy's Mr. Electric act. Sadly, one half of that dynamic duo passed away earlier this week: Carol Roy. Carol was always so full of energy and one of the nicest, most genuine people you could ever meet. I remember reading her column "It Ain't All Glamor" in Genii magazine and laughing out loud at some of the behind-the-scenes shenanigans she wrote about regarding Marvyn's and her travels. She was the consummate performer, vivacious, beautiful, and how she squeezed into that jumbo light bulb, I'll never know. They both shared a love for magic and each other. Our thoughts and prayers go out to Marvyn and their children in this most difficult time. Thanks, Carol -- you were the real electricity in Mr. Electric's act.

Please enjoy Mr. Electric on the Merv Griffin Show back in the 1970s below:

Until next time,

Paul

A Big Thanks

2009-04-30T11:43:00.000-07:00

I want to say a big thank you to all of you who participated in our recent private collection/estate event. To say it was a success is an understatement; so many of you took advantage of some of the great bargains and rare finds we had to offer. It was really a lot of fun going through all these items, some new, some old, some rare, and some I've never seen before. Over 80% of the first list sold out in 48 hours! Even after the banner was removed from the front page, calls still kept coming in with inquiries about the listed items. Some items were still available, but many I'm sorry to say were already sold. So, thank you to everyone who participated, and we're in active preparation for list #2! As we get close to its release, I'll announce it here. Remember, you must be an online member to receive advanced notice. If you are not already a member, you can sign up for free HERE!

Class is almost in session

We're just a couple of days away now from the official launch of Mark Wilson's Magic University! I'm very pleased with the response over this exciting new concept. And by the amount of pre-registered founding members, so are you! If you've not yet signed up, you still have a few hours left to become a founding member as today is the last day. This will entitle you to an extra bonus free gift, founding member bonuses, as well as considerable savings on a year-long tuition. To sign up and for more information, click HERE.

I'm leaving early this afternoon to get ready for my trip to Hollywood for the Magic Castle Swap Meet this weekend. Saturday, the Magic Castle will open its doors and hundreds of vendors will be there selling, swapping, trading, and wheeling and dealing with all who attend. As always, I will be looking for rare, unusual, and hard-to-find items to bring back especially for you. I understand that they anticipate an unusually high attendance this time, which is exciting to hear! Watch the web site early next week as these items will magically appear. Even if I don't find anything (which is extremely rare), it's always a lot of fun and a great afternoon of meeting new and old friends. If you plan on attending and see me, please stop me and say hello.

Every Dollar Counts

Just a teaser, next Monday evening, there will be a brand new product category listed called BARGAIN BASEMENT, and for 4 days only, we will list numerous DVDs, books, and effects at wholesale or below prices! For four days only and limited to stock on-hand, you'll have to hurry to get in on all the action! I guarantee you'll be glad you did!

So thanks again for all your support. We appreciate it more than you know. I hope you all have a fantastic weekend, and we'll see you here again next week!

Until next time,

Paul

A Picture's Worth A Thousand Words

2009-04-24T10:26:00.000-07:00

It's a short blog today; Mike and I have been feverishly working over the last couple of months, along with our good friend, Steve Dick, to compile the biggest private estate and collectible event we've ever offered! There are over 1000 items, from small pocket tricks to large scale illusions (some item's I've never even seen in the 40 years I've been into magic) that will be featured in this list. The first list contains nearly 250 items and will be sent out via email tomorrow, Saturday afternoon, April 25th, but only Hocus Pocus online members will receive the email and get first dibs on these items. If you are not yet an online member, you can sign up for free HERE in order to get in on this huge event. Here are a few pictures to give you a taste of what's in store. What's that? Need a larger view? Simply click on the pictures to open a larger view.

It's like a maze of magic everywhere you look!

From vanishing radios to vintage ventriloquist figures

Some of the larger scale illusions and props

Smaller items adorn the shelves and more shelves

Another view

There really is something for everyone!

Barely room to walk

Rare, one of a kind, radio-controlled talking skull

So there's just a small sampling of what's in store. It's taken what seems like forever just to inventory and prepare this first list. I'm very excited to be able to offer such a wide variety of items for you. If you want a sneak peak of a small sampling of some of these products being offered, make sure you check out the Private/Estate category inside the online store! Until then, be on the lookout for the email tomorrow afternoon. But remember, there's only one of each item listed, and it's first come, first serve.

Get on your mark. Get set. And...

Until next time,

Paul

Never Judge A Book

2009-04-16T15:25:00.000-07:00

How many times have we heard the old saying "Never judge a book by its cover?" It's an old saying, but it's one that constantly rings true. We are all guilty of it. There is not a person alive who isn't guilty of it. Whether it be about a person, a place, etc., we make snap judgments without truly giving them a chance.

This week, every major news channel, radio station, and almost every newspaper carried the story of Susan Boyle who tried out for Britain's Got Talent. Even before she stepped out onstage, this 48 year-old, single woman, who had never been married or even kissed, as she admitted, began to receive snickers, dirty looks, rolling eyes, and giggles from the audience and her fellow competitors. Stepping onstage, the judges' reactions were obviously preconceived as well. They halfheartedly interviewed her and, as the cameras panned the audience before Boyle began to sing, the laughs and looks continued. Ah, but wait; the music started and what followed was completely unexpected and angelic. What an inspiration this woman is, and more importantly, what a message she has sent across the globe. Hooray for you, Susan Boyle, for teaching us all a very important message and one that won't soon be forgotten. We can all learn to be a little more tolerant, and a little less judgmental in the way we treat one another.

In the rare case you've not gotten a chance to witness this incredible performance viewed over 20 million times in the past 3 days, I've included a video clip below for you to watch again and again and again.

Even though the final results have not been revealed for Britain's Got Talent, you've got our vote, Susan Boyle!

Until next time,

Paul

Fond Memories of an Afternoon of Allakazam

2009-04-10T10:10:00.000-07:00

They came, they saw, and they learned magic. That pretty much sums up what happened here last Saturday here at Hocus Pocus during our Afternoon of Allakazam event! Mark, Nani, and good friend, Mark Nelson arrived last Friday evening, and we had an amazing barbecue and a great time reminiscing and sharing stories about magic, magicians, and their travels. Saturday morning, I picked up Nani at the hotel and brought her to Hocus Pocus where she set up for the day's activities. Around 12:00, our guests began to arrive, and there was a real buzz in the air in anticipation for what was about to happen! At 1:00 sharp, to an audience of 105 people, I introduced Mark Wilson. For the first hour, the afternoon began with a video presentation of Mark and Nani's career and some of their accomplishments in magic. Mark shared stories and his experiences about how it all began, how he met Nani Darnell, and getting their television show on the air. Before you knew it, the first hour was finished and it was time for a short break.

After the break, it was time to begin Magic University! For the next 2 hours, Mark performed and then expertly taught each trick in detail, supplying all the necessary props to do so for each student in attendance. There were tricks with corks, ropes, napkins, playing cards, money, and a special bonus effect where a borrowed bill with a torn corner ended up inside a Chapstick tube held by another spectator across the room! As an added bonus, Mark and Nani performed the Allakazam Egg and for the finale, Nani even coaxed him into performing his famous Color Changing Knife routine!

The audience in preparation, minutes before the event begins

My introduction

Introducing Mark Wilson

The Afternoon of Allakazam begins

A packed house of eager students

Mark and Nani speaking about their vast career in magic

Magic University begins with the 2 Cork trick

Mark demonstrating solid through solid

Impossible? Not for Mark Wilson

Next was tricks with rope

Check out everybody learning the routine

Even Renee and Nani got into the act

Mark's famous Torn & Restored Napkin trick

Mark performs his Borrowed Bill to Chapstick routine

Mark and Nani perform their famous Allakazam Egg effect

To perform the Allakazam Egg, you need your magic coin

Presto! The silk turns into an egg! Or does it?

Peeling the spot off the egg

Cracking open the egg into a glass

Mark and Nani perform Mark's version of Paul Curry's Out of This World

Heartfelt tribute to Nani had everyone feeling the emotions

Mark and Nani thank everyone for coming to An Afternoon of Allakazam

A very happy Mark Wilson

Nani and Renee manning the Allakazam merchandise tables

I've had so many positive emails and phone calls about this event. The most incredible part is the mix of people who attended; there were men, women, grandparents with grandchildren, teenagers, and every single person in the room was spellbound throughout the day. Everyone, and I do mean everyone, walked away with special memories and the new found abilities to perform every single magic trick they were taught that day. It was truly magical to bring a bunch of strangers together for several hours in an afternoon and and watch them become part of a small family together as they learned and watched together. And I must mention that Mark is still the grandmaster of magic, performing each effect flawlessly and teaching in great detail, so that no one felt left out.

This afternoon's event is proof that Mark and Nani's creation of the new Magic University program is an important and significant contribution to the art of magic! Young or old, male or female, imagine getting 3 personal magic lessons delivered to your email inbox per week from none other than Mark Wilson. I think that it's a pretty incredible deal, and I urge you to read more about it HERE!

I said it before, and I'll say it again until I'm blue in the face: No one has contributed to and done more for the art of magic than Mark and Nani Wilson. Their long and exciting career has spanned the globe and touched countless lives, and they continue to do so to this day! And speaking of special accomplishments, tomorrow, Saturday, April 11th is Mark's 80th birthday! So why not drop him a line and wish him a happy birthday at mark@markwilsonmagic.com.

For me personally, Mark and Nani: you both know how special you are to me. I'm honored to call you my friends and Mark, I wish you the happiest of birthdays for tomorrow and for many years to come!

Until next time,

Paul

Ready for Allakazam

2009-04-03T11:51:00.000-07:00

105 chairs all set up!

The stage is set, the chairs are in place, and we're just 24 hours away from our Afternoon of Allakazam. Mark and Nani Wilson, along with the Magic Castle's own Mark Nelson will be here later this afternoon, and we will all head over to my house this evening for barbecue and prepare for tomorrow's event. Then, tomorrow, 105 lucky people will be able to spend 3 unforgettable hours with the legends of magic, Mark and Nani! The first hour will be a retrospect of their glorious career. The final two hours will be spent with a performance my Mark and Nani and then a teach-in session. We're very excited about this event (I think I'm more excited than anybody) and hope that you are lucky enough to be able to attend.

Last week's call to recycle your old magic, also known as Trade-In Days, was a huge success! Many of you took advantage of our offer and traded in your old or unwanted magic for instant in-store credit to use for future purchases. Thank you to all who participated.

Speaking of special events, we're just a little over a week away from our lecture with Wayne Houchin! This promises to be one of the biggest lecture events we've ever held as the response so far has been tremendous. We anticipate a huge turnout! Throughout this 3 hour event, Wayne will perform and teach a selection of his favorite pieces of powerful magic, including unpublished material. Character development, goal setting, and the art of success including Why Magicians Fail will also be discussed.

WHEN: Monday, April 13 at 7:00 PM
WHERE: Hocus Pocus 1492 N. Clark #104 Fresno, CA. 93703
COST: $15.00 in advance, $20.00 at the door

To make reservations by credit card or for further information call toll-free (800) 407-4040 or 559-266-5150. For more information click HERE!

As if all this isn't keeping us busy enough, check out the web site; a record amount of products have hit the site this week, including Deep 3 by Bro Gilbert and Paul Harris! This one's received tons of action and acclaim on all the boards and blogs, and for good reason!

Well, there is still a little more work to do in preparation for tomorrow's Afternoon of Allakazam, so it's back to work we go. Once again, I hope to see you here tomorrow if possible, and I'll have photos and a follow-up next week.

Until next time,

Paul

An Afternoon Of Allakazam Is Almost Here!

2009-03-27T09:33:00.000-07:00

The phones are ringing off the hook, the emails are flying in, the local newspaper is calling for a press release! I'd say it's official: people are extremely excited for our Afternoon of Allakazam event with Mark and Nani Wilson on Saturday, April 4th from 1-4 PM. If you haven't pre-registered, please do so soon; there are still a few seats available. Remember, this event is limited to only 100 people, and you must pre-register in order to attend. Remember, this is a FREE event with all materials needed for the tricks taught by the Wilsons supplied at the door, and they are yours to keep. I personally can't think of two better people to teach magic than these two! Mark and Nani will be available for all questions and answers for what we guarantee will be an afternoon that you'll never forget. And, did we mention, this is a FREE event? That's right; it won't cost you a dime! We'll also have a special prize drawing and more surprises from Mark and Nano in store! What better way to spend a Saturday afternoon than with two of magic's biggest legends and most beloved performers! I've said this before, but I guarantee this is an experience you'll never forget. You can reserve your seat by phone at 800-407-4040 or 559-266-5150 or via email at sales@hocus-pocus.com.

RECYCLE YOUR MAGIC

We all have them: Special rooms, closets or drawers, and maybe even storage facilities overflowing with magic effects that we never use. Well, what if you could recycle all those unused effects? Well, now you can; exchange your unwanted magic for brand new magic!

It only happens once a year: Trade-In Days are here again!

Have we got a deal for you! We've all done it: we've bought some tricks we thought we just couldn't live without only to find out that they just didn't fit our style or we just couldn't use it in our act. Hocus Pocus has come to your rescue with our fabulous Trade In Days Event! Here's how it works:

1. Put together a list of the items you would like to trade for in-store credit. Please state the condition of the items and if they are complete with instructions.

2. Email your list along with your telephone number to sales@hocus-pocus.com and we will review the items you send us. If we're interested, we will email you within 24 hours and make you an offer. If you accept, simply send the merchandise to us and receive your in-store credit to use any time you wish! It's that easy!

PLEASE: No books, DVDs, videos, packet or pocket tricks. We are specifically looking for mid-sized to larger items. We are always looking for Collector's Workshop pieces, older pieces, collectibles, or whatever you can't use!

IMPORTANT: PLEASE SUBMIT YOUR LIST FOR CONSIDERATION ON OR BEFORE MONDAY, MARCH 30th AT MIDNIGHT.

So here's your chance to turn that old stuff into new! Please feel free to contact us by email, sales@hocus-pocus.com or toll-free at 800-407-4040 or 559-266-5150.

What have you got you lose? Who knows; that magic you can't use just might be what we are looking for and you can recycle it into store credit for future purchases. Remember all lists must be submitted no later than MONDAY, MARCH 30th at midnight.

On the home front, I'm taking off a little early today to spend the evening with my family, and I'm looking forward to spending the entire weekend in the yard exercising my green thumb. The weather here is absolutely beautiful and the weekend forecast is projecting high 70s to low 80s. There is a lot of work to do, but I enjoy every single second of it. However you decide to spend your weekend, make it a good one!

Until next time,

Paul

Lights, Candles, Action!

2009-03-19T13:03:00.001-07:00

A couple of weeks ago, my good friend, Paul Romhany, contacted me regarding a magician he had met in Canada named Zoran Krezic. Paul was excited about a magic effect that Zoran had created. Wanting to get his product on the market, Paul immediately suggested he contact us, which he did by phone. I was surprised when Zoran told me that, rather than send pictures or even a video demo, he wanted to show it to me personally. Imagine believing in a product so strongly, Zoran was willing to drive 2.5 days from his home in Vancouver, BC all the way to Fresno, California! That's exactly what he did. Monday morning, bright and early, Zoran, his wife Zdravka, and son Tony arrived here at Hocus Pocus. Within minutes, Zoran was set up to perform his Lit Candles Mystery:

Zoran presents his Lit Candles Mystery

No one saw the finale coming!

Everyone on hand gathered around the stage to watch Zoran perform this miracle. Everyone, including Mike and myself were completely fooled. So much so that Mike didn't even want to know how it was done! I must say that I see hundreds if not thousand of magic products come through these doors every year, but I have not seen anything of this caliber, quality, craftsmanship, and uniqueness in the last 20 or so years. Zoran is not only a master award-winning magician, but he is also a master craftsman the likes we haven't seen for a long time. While this is not an inexpensive prop or one that is suitable for every single performer out there, I urge you to take a few minutes and watch the online video right here!

My only regret is that I can't show you how it's done or the fine machining and craftsmanship along with all the steps Zoran has thought out with this incredible effect. We enjoyed our visit with Zoran and his family. Nicer and down-to-Earth people like them are a rarity in this day and age. I look forward to this new relationship with Zoran and his family, and I'm excited and honored that he chose Hocus Pocus to be the exclusive dealer to carry the Lit Candles Mystery. And just a tip: he's already told me about the next effect that he'll be releasing soon. I can't wait!

Other news here at Hocus Pocus: this coming Monday, my good friend, Bruce Calver, will be here to lecture. If you haven't seen Bruce before, you are truly missing out on one of the most practical performers out there. Bruce has something for everyone in his lecture, whether you perform close-up magic, mentalism, or stage magic; Bruce has something just for you. Don't miss out on this exciting opportunity. The lecture is Monday, March 23 at 7:00 PM here at Hocus Pocus. Tickets are $10.00 in advance and $15.00 at the door. I hope to see you here.

Calling All Allakazamers! Where will you be Saturday, April 4th 1-4 PM?

The excitement is certainly building for our Afternoon of Allakazam event with Mark and Nani Wilson on Saturday, April 4th from 1-4 PM. So many of you have already signed up, and if you haven't please do so soon. Remember, this is limited to only 100 people, and you must pre-register to attend. Everything that you'll need for the tricks taught will be supplied to you at the door, and remember, this is a FREE event. As excited as I am about this event, Mark and Nani are even more excited to be here and meet all of you and share their experiences, knowledge, and Mark is excited about teaching you several magic effects. We'll have a special prize drawing and more surprizes in store! What better way to spend a Saturday afternoon than with two of magic's biggest legends and most beloved performers! I guarantee this is an experience you'll never forget.

On the home front, our oldest son, Cole, just called to inform us that he has just gotten a job working for an accounting firm. This was quite a long process as the firm was narrowing down the prospective employees. It went from 40 applicants to 20 to 10 to 5 to 4, and then Cole! We're very excited and proud, so Betty and I will be leaving tomorrow morning to visit Cole and celebrate his success.

So, it's time to wrap it up. Try to make it to the lecture if you're in the area Monday night, and make sure to sign up for our Afternoon of Allakazam.

Until next time,

Paul

A Guided Tour

2009-03-13T11:26:00.000-07:00

Many of you have requested photos of the inside of Hocus Pocus. So this week, by popular demand, we've decided to give you a guided tour. Below, you'll find several photos (that you can click to enlarge) of just what you'd see if you paid us a visit. Hope you enjoy all of them.

Inside warehouse hallway to Betty's office

Sideshow posters and magicians' caricatures

One view of the warehouse, Karen's view

Another shot of the warehouse

Sideshow banners circle the warehouse walls

More warehouse and sideshow banners

More sideshow banners

Rare and original Johnny Meah sideshow banners

More sideshow banners and an old Hocus Pocus sign

More sideshow banners

And even more sideshow banners

Magician automaton in the showroom

FeeJee Mermaid inside my office (thanks, Doug Higley)

Baby Chupacabra

Shelves of used magic in the showroom

Just one view of illusions in the showroom

Spirit Cabinet with a surprise inside

Posters and collectibles

A view from Mike's office

Betty's office

Disneyland's Haunted Mansion Growing Portraits inside Betty's office

Pinhead and his victim greets you as you enter the showroom

Antique Punch & Judy and antique magic adorn the showroom floors

Performance stage for lectures, shows, and events

More props along with Harry Blackston Jr's tuxedo and Mark and Nani Wilson's Allakazam Hat

Outside my office with hundreds of autographed 8X10 photos of our friends

Ken's office with more autographed photos and caricatures

Inside my office with many collectibles, including Mark and Nani Wilson's original Lester Lake guillotine

Corner view from my office

The opposite corner view of my office with more collectibles and original Doug Henning costumes

Wall of various collectibles, including my now-famous and ever-growing ball and vase collection on the top shelf

Vintage magic sets adorn my office, including those I grew up with

More vintage magic sets and characters

Across from my office with more collectibles

Another view of the collectible shelves

More illusions, including Mark and Nani Wilson's Magic Dancing Doll illusion

Lots of magic everywhere you look

One last look from the showroom floor

I'm lucky to be surrounded every day by all this great stuff

Believe it or not, there is more than what we've shown you here today. Hopefully, you've got an idea of what it's like here at Hocus Pocus.

Magic University Update

Magic University is rapidly filling up with founding members. This exciting venture with Mark and Nani Wilson is the first of its kind ever offered. Mark has generously offered the following free lesson for your viewing pleasure. This will give you an idea of the quality and the ease of instruction you can look forward to once you join Magic University! Remember, your chance to become a Founding Member and receive all the extra benefits of doing so is an offer available for a limited time. See our web site for details.

You are cordially invited to an Afternoon of Allakazam!

Last week, we told you about an exciting event happening here at Hocus Pocus on Saturday, April 4th. Mark and Nani Wilson will be here to host an Afternoon of Allakazam. From 1:00-4:00 PM, you'll be able to hear how it all began. Then Mark and Nani will teach you several effects that you can perform instantly and all the supplies necessary will be provided at the door. I personally can't think of two better people to teach magic than these two! Mark and Nani will be available for all questions and answers for what we guarantee will be an afternoon that you'll never forget. And, did we mention, this is a FREE event? That's right; it won't cost you a dime! I've been talking to Mark, almost daily, and he is very excited about coming here and has several special surprises for all in attendance. Seating for this special event is limited to only 100 people, and you must make reservations in advance. You can do so by phone at 800-407-4040 or 559-266-5150 or via email at sales@hocus-pocus.com. As of today's date, we are almost 50% full, so don't delay! We look forward to seeing you here for this very special and momentous occasion.

Until next time,

Paul

Arachnophobia!

2009-03-06T11:21:00.000-08:00

arachnophobia - a·rach·no·pho·bi·a (ə-rāk'nə-fō'bē-ə, -nō-)
n. An abnormal fear of spiders.

That's what everyone has here at Hocus Pocus! Not really. Tarantula is the magic word around here. Ever since we announced the pre-orders for this brand new effect, the orders have been pouring in! Late yesterday afternoon, the wait was over as hundreds of Tarantulas arrived in our warehouse! All morning long, it's been pack and ship, pack and ship, Tarantula, Tarantula, Tarantula. Not since Jim Rosenbaum's Gecko, last year's and still one of this year's best-sellers have I seen such a frenzy for a new product. I must say that after checking it out today, Tarantula is a very ingenious secret weapon/gimmick that once mastered, you'll carry with you all the time. If you are one of the few who is not familiar with what Tarantula is, do yourself a favor and check it out HERE as well as the online video! Not only can you get it at a great discount right now, you can also get a free package of Mesika's Invisible Thread Loops. Now that's a pretty cool deal!

Tarantulas, tarantulas everywhere!

Just one side of the shipping table with boxes ready to ship Tarantula

An Afternoon of Allakazam

What if you could spend an afternoon with Mark and Nani Wilson? What if, during that afternoon, you could reminisce about their early days on the TV show, The Magic Land of Allakazam? What if you could see them perform again? What if you could take a few private lessons with these legends of magic? What about a Question and Answer session? And more! Wonder no more; on Saturday, April 4th Hocus Pocus will host an Afternoon of Allakazam! What better way to learn about our art than from magic's most beloved magic couple! No one has contributed more in their career in the art of magic than Mark and Nani Wilson. Imagine the historical significance of an event like this and to be able to sit, talk with, share, and learn from them. There will be something here for everyone that day, and I guarantee that this event will be something you'll never forget! And the best part? This event will be absolutely free to attend, and any materials needed for the lessons taught will be supplied. However, seating will be limited to only 100. For more details and to reserve your seat now, contact me directly at sales@hocus-pocus.com or call me toll-free 800-407-4040 or 559-266-5150! I hope to see you here. More information will be posted on the web site later in the week.

Now, it's back to Tarantulas. So many to ship, so little time. But have no fear; they'll ALL go out this afternoon.

Until next week,

Paul

All Magic, All The Time!

2009-02-27T10:09:00.000-08:00

Kozmo

All Magic, All The Time! That's our motto here at Hocus Pocus. The week started off with a bang with the Kozmo lecture on Monday with a record attendance of 65 local magicians. Kozmo is a seasoned street/close-up performer and also the creator and distributor of Reel Magic Quarterly. His lecture began as a show that you would see him perform on the streets. Rather than having everyone seated, he had them stand around as they would in that venue. This created a unique atmosphere as he performed his best material for a solid 25 minutes. After the performance, everyone took their seats as he described in detail and taught what they had just seen. Everyone had a great time, and I urge you to see Kozmo if you have the opportunity; you won't be disappointed. Not only is he a great performer, both he and his wife are terrific people.

Distances Traveled

Hildevert comes to the USA to visit Hocus Pocus

We've had several out-of-town visitors this week at Hocus Pocus, from England to the Caribbean. I love when we get visitors, especially visitors from exotic places and other countries. So it was a great surprise to meet and spend time with one of our customers from the Caribbean, Hildevert Lorsold. Imagine our surprise when a taxi cab pulled up this morning and a very tall and exotic-spoken Hildevert stepped out, walked inside, and introduced himself. Talk about long distance! He spent most of his day with us, marveling at both the showroom and warehouse. Of course, he left here with several boxes filled with Hocus Pocus goodies that he'll be taking back home with him next week. Remember, if you are ever in our area, no matter what part of the world you are from, we would love to meet you!

All That Razamatazz

Rabbit Rampage

Boy, am I excited! Last year, my good friend, Wayne McEwen gave me a tip about a new company in England called Razamatazz Magic. I immediately went to their web site and marveled at the line of magic I saw. Always being on the lookout for new and exciting products to bring to Hocus Pocus, I immediately contacted Andy and Sue, the owners of Razamatazz Magic. I'm now excited to say that they have granted Hocus Pocus exclusive USA distribution of their product line. The first offering is called Rabbit Rampage. When you check it out on the web site, you'll see exactly why I was so excited to obtain this line. Andy and Sue are professional children's' entertainers and know what works. The quality, graphic design, and workmanship is all top-notch and fills a huge void in the children's/family entertainers marketplace. I can't thank Andy and Sue enough for allowing Hocus Pocus to partner with them in this exciting new venture. Check out Rabbit Rampage HERE!

Other exclusives obtained this week that you should definitely check out are:

Movie Time by Floyd Collins and Robert Haas
Thoughts Transmitter 2000 by Floyd Collins and Robert Haas
Flicker by Michael Paul
Automatic Silk to Ball by Alan Wong
New Animated Card Box by Diamond Jim Tyler

All of them are exciting new products, and we are honored that the creators chose us to be the exclusive dealer to carry their items!

Hit the Books!

Well, not really. The response to the new Mark Wilson Magic University project has been fantastic! So many of you have already jumped on the bandwagon to become Founding Members of this new magic venture! Because of his immense knowledge of magic and illusion, Mark Wilson is perhaps the most uniquely qualified person in the world to be your instructor at the Magic University. In addition to teaching you the essential principles of the art and how to perform many powerful magic effects, Mark will also instruct you on some of the unique, amazing magic he has collected in performances around the globe.

A unique feature for all Founding Members is The Magic University Library! All instructions taught will be recorded in the Magic University Library under the subscriber's name and secret password. Those lessons may be accessed at any time, 24 hours a day, seven days a week. This means that, if a subscriber doesn't watch any lessons for one week, or one month, or for a year, they shouldn't worry--- because those tricks are all waiting to be watched and learned at the subscribers convenience in the Magic University Library!

Think of the possibilities of this course, whether you are looking to become a student of magic or whether your children or grandchildren are interested in prestidigitation -- what better way to learn than from the master himself, Mark Wilson! If you're like me, and I know many of you are, your first introduction to the world of magic was watching Mark and Nani Wilson on their nationally televised, weekly series "The Magic Land of Allakazam." Now, you'll be able to give that same gift to your children and/or grandchildren and have them live that same experience. There is something in this course for everyone as well, whether you are a beginner, intermediate or pro. The quality of the video lessons you will receive is of the highest caliber, and it all works out to be around $1.60 per lesson if you are a Founding Member. So do yourself a favor and learn more about becoming a Founding Member of Mark Wilson's Magic University HERE!

So there you go. It really is All Magic, All the Time here at Hocus Pocus. I hope you have a great weekend.

Until next time,

Paul

The Best Teachers

2009-02-19T10:51:00.000-08:00

Imagine being able to learn from Vincent Van Gough if you wanted to learn to paint. Imagine being able to learn from Tiger Woods if you wanted to learn to golf. Imagine being able to learn from Beethoven if you wanted to learn to play music. There's no doubt that these are probably the best teachers in their fields. Unfortunately, the opportunity to do so is at least impossible, but imagine being able to learn from Mark Wilson if you wanted to learn magic. Well, imagine no longer!

It's finally happening! Over a year and a half ago, Mark Wilson began work on what can be considered his largest contribution to the art of magic to date! The revolution of learning and making magic has begun! Hocus Pocus, in partnership with Mark and Nani Wilson, are excited to announce this exciting new concept to the magic community!

Mark Wilson long ago achieved his dream of presenting the first magic series ever on network television. Now, he invites you to share in his dream to expand the worldwide popularity of magic, as a hobby and as a profession, to a level never before possible. This is your opportunity to join him as a Founding Member on this truly magical journey.

Most magicians have heard the name Mark Wilson, even if only from his monumental volume of magic education, The Mark Wilson Complete Course in Magic. Published in six languages around the world, more than 850,000 readers have learned magic from Marks best-selling book. Now just imagine:

What if Mark Wilson was available to give you personal instruction anywhere, any time?
What if Mark's instructions were easy to follow in full color moving video images?
What if, instead of having to shift attention from text to picture, Mark personally spoke to you, teaching you every move, every sleight, every detail?

Just think about it - in the past magic instruction has only been available in books, on videotapes and DVDs, or, for the lucky few, by personal instruction from an expert magician. Now Mark Wilson, through the Internet, has made possible a revolutionary new way of learning. It's easier, faster, and available instantly, at any time, anywhere in the world, from the world's most renowned magic instructor!

That's why Mark Wilson created the Magic University, to teach eager students throughout the world, how to perform high-impact, professional quality magic.

There are hundreds of web sites that merely demonstrate tricks or shamelessly expose magic's secrets to the simply curious. The Magic University is designed to stimulate untapped interest in the art, providing step-by-step, real time instructions from the world's foremost magic educator, Mark Wilson.

Quite honestly, there has never been an education program of this scope and magnitude in the history of the magical arts. And it is a perfect culmination of the goals that magic pioneers Mark and Nani Wilson have strived for throughout their honored careers as magical entertainers and educators.

The initial roll-out of the Magic University will be through Founding Memberships only, for which the fee is $250.00.

Founding Members will receive:

12 magic lessons per month (3 lessons per week) sent to you via your personal email
Founding Member Identification Card, newly designed and signed by Mark Wilson and Nani Darnell Wilson
Magic University Founding Member Certificate, specially printed with Founding Member's name, suitable for framing, signed by Mark Wilson and Nani Darnell Wilson
Perpetual listing on the Magic University Founding Member's web page
8x10 publicity photograph of Mark and Nani personally autographed to the Founding Member

There are many additional student benefits including an internet chat room, continued updates on previously taught tricks and of important developments in the art, notification of magic events worldwide, interviews and articles from successful magicians on trick selection, performance and routining, all of which will be covered in the Magic University newsletter.

This is your opportunity to participate as a Founding Member in the revolutionary creation of the history-making Mark Wilson Magic University, which will change the future of the art of magic worldwide.

This special Founding Membership offer is good for a limited time only; when the goal is reached, Founding Memberships will never be offered again.

Please note that this is a pre-paid, "pre-application" offer. Actual delivery of three lessons per week will begin April 30. The opportunity to become a Founding Member will end on April 30.

As a special bonus, the first 40 people to become Founding Members will receive the Sorcerer's Apprentice Kit, Volume 1 by Mark Wilson, absolutely free so you can get started right away!

For an advanced preview of Mark Wilson's Magic University and the opportunity to become a Founding Member, please click HERE!

So this is your opportunity to become a founding member in what I believe is a monumental landmark in teaching magic. No one that I can think of has given more to the art of magic than Mark and Nani Wilson. So join us on this incredible new venture as we break ground and cut the ceremonial ribbon.

Until next time,

Paul

Membership Has Its Privileges

2009-02-13T10:19:00.000-08:00

When we say that Membership Has Its Privileges, we're not kidding. Those of you who are already Hocus Pocus online members know exactly what I'm talking about. You know about the tremendous sales, generous discounts not found anywhere else, and special offers you receive through private member email. The great thing about it is, the service is absolutely free, it takes only seconds to join, and your information is never shared or given out. You'll receive weekly email with some of the greatest discounts and special offers on the latest magic effects, DVDs, books, etc. And today, every dollar saved counts more than ever. I guarantee you'll not be disappointed, and in the unlikely event that you are, you can opt-out any time you wish.

For example, here are a couple of reasons you should join today: We've recently acquired a massive private collection, and Mike, Betty, and I have been putting together a list of the hundreds of items and their descriptions. This is a huge undertaking, and trying to work it in between all our other daily duties here has proven to be more difficult than we anticipated. Each day, we continue to list and describe the many items that we'll be offering soon. There a wide range of items from close-up magic to large scale illusions on this list. Many items have not been available for years, and others are rare and even scarce. Now, if you wish to receive this list, the only way you can is if you are an online member as this will be a private email to online members only. If you are not yet an online member, I urge you to join now. You can do so HERE.

Last week, I mentioned an upcoming project with Mark and Nani Wilson. Yesterday, all the details were finalized, and we are now just days away from making a major announcement! This will be your opportunity to participate in what we consider to be a historical offering, the likes of which have never been offered before! To be the first to find out before anyone else does, you must me a Hocus Pocus online member. All Hocus Pocus online members will be the first to receive the announcement and special offer through your private member-only email. This is not an announcement you'll want to miss out on. I'll send out an announcement letter next week. If you are not yet an online member, I urge you to join now right HERE.

Those are just a few reasons to sign up and become a Hocus Pocus online member. For those of you who are already members, watch your inbox. For those of you about to join, we welcome you aboard!

Until next time,

Paul

True Astonishment

2009-02-05T13:45:00.001-08:00

The True Astonishment Project finally arrived Tuesday morning with a vengeance! The most anticipated and talked-about project that we began taking pre-orders for in December finally became a reality. Having just taken shy of 200 pre-orders, we certainly had our work cut out for us. Everyone was here helping out, including my son, Cole. We flipped it into high gear and got every single order out before 4:00 PM Tuesday afternoon. By now, I'm sure most of you received yours and are undoubtedly enjoying it. From the unique wooden puzzle box that houses all 9 DVDs to the included props, this was worth the wait for sure! Paul Harris has chosen the best effects from selected artists to showcase in this masterful collection.

The magic puzzle box that houses all the DVDs and props

Stacks of True Astonishment Projects awaiting UPS for their new homes

If you haven't purchased your True Astonishment Project yet, we have them in stock for immediate delivery. Check it out HERE.

On the home front, my son, Cole, just returned from his month-long trip to Italy and France and celebrated his 21st birthday! He'll be here for the rest of this week until he returns to school to start his new semester. My daughter, Renee and new son in-law, Jonathan, are away on their honeymoon and will return tomorrow, so all is well here.

You might remember a few weeks ago, I told you about a top-secret project that Mark, Nani Wilson, and I were working on. Mark cleverly kept me in the dark for a while until just last week. This is a project he has worked tirelessly on for the last year and a half! He and Nani came to Fresno last Thursday and Friday and spent time going over the details of what I believe will be the first of its kind ever offered to the magic community. This is an exciting project of which I will be revealing all the details very soon! I promise.

While they were here, they presented Betty and I with several gifts, but the one I will cherish the most is this original Mark Wilson Magic Set that was sold in various stores in 1954, an entire year before I was born! Another interesting fact that Nani shared with us, is that they hand assembled each one of these magic kits and one of their helpers was a very young John Gaughan -- the very same John Gaughan who builds illusions for magicians all over the world!

So those 2 days they were here were filled with much excitement, anticipation, and promise over this new project. Betty and I will be working closely with Mark and Nani finalizing all the details. Once done, the big announcement will be made. Here's a hint: if you want to be one of the first to find out, all online members will receive first notification and a little bonus. So, if you're not yet an online member, make sure you sign up to become one absolutely free right HERE.

So there you have it: from True Astonishment to the Magic Land of Allakazam, there's never a dull moment here at Hocus Pocus, and that's just the way we like it!

Until next time,

Paul

One Proud Dad

2009-01-29T10:35:00.000-08:00

Wow. Talk about being a proud dad! Last weekend was my daughter, Renee's wedding. Now I must tell you that most fathers, including myself, selfishly believe that no one is capable of taking better care protecting their daughters. That's until we met Jonathan, our new son in-law. From the first day we met Jonathan, we knew there was something special about him, and I have no doubt that he will take good care of my daughter.

Friday afternoon, we all met for the rehearsal, and afterwards we went out to dinner with the entire wedding party, of course. We all had a great time telling stories and enjoying each others' company and talking about the wedding, which was less than 24 hours away...

With Renee practicing the walk to the alter

Friday night, I had a hard time falling asleep. In fact, at 3:45 AM, I awoke and couldn't fall back asleep, so as hard as I tried, no dice. Time to get up and start getting ready for the big day. Around noon, I put on my tuxedo and Betty and I left the house with our son, Max, who was also in the wedding. When we arrived, I could not believe how beautiful my daughter looked. So excited and happy was she that a glow radiated.

Renee getting ready

Renee with her friends, Rachael, Stephanie, and Travis

Photos just before the ceremony

I know pronounce you husband and wife.

The happy couple

First dance

Father and daughter dance

The wedding cake was gorgeous

The cutting of the cake

Rocking out with air guitar

I hope you can tell by the few photos what a great time everyone had. For a father to see his daughter so happy celebrating one of the most special days of her life is an experience that I'll never forget. The look on her face all day and all night long was one of pure joy and happiness. Being able to share it with all our close family and friends made it all the more special. It's really cool to be the father of the bride. The honeymoon will begin Monday when they head for the Monterey Coast, and they will spend the entire week there.

On a personal note, I really want to thank all of you who sent emails and phone calls of congratulations for this special day. You are like an extended part of my family, and it's a real pleasure for me to share this special day with you here.

Until next time,

Paul

Where Has The Time Gone?

2009-01-23T10:24:00.000-08:00

Renee and I

Renee teaching me new dance moves

Renee and her soon-to-be-husband, Jonathan

Today's blog is very short; my oldest daughter, Renee, is getting married tomorrow. It seems like only yesterday that she was born. Where has the time gone? It reminds me to make the most of every day, because time sure has a habit of speeding up the older you get. So today, I'm off to do my Father of the Bride last-minute duties: pick up the tuxedos and on to the rehearsal and rehearsal dinner tonight.

I'm sure I'll have plenty to report, along with photos next week.

Until next time,

Paul

Mark Wilson's On The Phone

2009-01-16T12:22:00.000-08:00

Never in my wildest dreams would I ever have thought I would hear those words: "Paul, Mark Wilson is on the phone." Imagine how great it is to have your idol call you on the telephone and want to speak to you personally! Almost every day, I get to talk to Nani and Mark. Who would have thought? Because of our great friendship, several products have been introduced to the magic market. The first was the Limited Edition Allakazam Hat, which sold out almost immediately. So successful was our first venture together, both Mark and Nani were willing to let me twist their arm and produce Mark's version of the Sucker Silk to Egg, the Allakazam Egg. The sales of this effect have soared which led to our third offering, the Sorcerer's Apprentice Magic Kit. It's been exciting and rewarding to see the tremendous response to each one of these products.

And so, with all this in mind, Mark called me yesterday to tell me that he has yet another project in the works that he wishes to share with Hocus Pocus. He did everything but tip what it was, and I have to say, I am on the edge of my seat! So big is the project that, rather than discuss it with me over the phone, both he and Nani will be making a special trip from their Los Angeles home to Fresno on Thursday, the 29th of January. They will be here for 2 days to discuss the project. Now, Mark knows just how to get to me; no matter how much I asked for more details, he told me I'd just have to be patient and wait until he gets here. I feel like a little kid again, waiting for next Saturday's Magic Land of Allakazam to air. So, for now I'll have to be patient, as hard as that is for me to do, and I know I'll be talking to him several times before then, and I'll try to wriggle out as much information as I can. But, I know Mark -- he'll keep me on pins and needles until the 29th. You can bet one thing: once I know, you'll all know too!

On the home front, I just heard from my son, Cole, who is now in Rome until the end of the week, he got to see the Sistine Chapel, and their hoping to see the Pope this weekend. The beginning of next week, he'll leave Italy bound for Paris, France, where he'll stay until the end of the month.

We're now just one week away from my daughter, Renee's wedding to Jonathan. Everything is set and ready to go. Now all we need to do is throw caution to the wind and hope that this is the best wedding on earth. I'm sure I won't be disappointed...

So, until next week, I'll try to be patient, waiting for news from the Magic Land of Allakazam, and you can bet I'll keep you posted.

Until next time,

Paul

A Brand New Year

2009-01-09T10:28:00.000-08:00

Well, I did it. I actually took last week off, and it was great. Got a chance to catch up on my sleep, saw a few movies, and basically did what I wanted to and when I wanted to. I couldn't have asked for a more perfect week off. I will admit that coming to work on Monday was a bit of a challenge. It was like I was out of sync. By the end of the day, though, I was back in full swing. So many of you sent us Christmas cards and New Year's greetings and well-wishes, and I just want to say how much I appreciate your thoughtfulness.

On New Year's Day, my son, Cole and 18 other students from his college embarked on a 1 month overseas Jan term. He left from San Francisco at 2:00 PM Thursday afternoon and landed in Italy 3:00 PM Friday. While there, they will be studying art and architecture for approximately 2 1/2 weeks and then on to Paris they will go. He will return the first part of February, just in time to celebrate his 21st birthday!

In 2 weeks, on the 24th of January, my oldest daughter, Renee, will be getting married. I must tell you that this is a little hard for me to believe. It doesn't seem like it was that long ago that I was holding her in my arms as a baby. Both Betty and I are very excited for her, and we could not be happier about our future son in-law; he is very kind and truly a great guy. I know they'll be very happy together. I'll keep you updated on the wedding plans, and of course I'll have plenty of wedding photos to share with you afterwards.

Here at Hocus Pocus, we've been so busy, it's like Christmas is still just around the corner. Lots of new items and even some hard-to-find antiques and collectibles have been hitting the door daily.

One project we're really excited about is from our good friend, and in my opinion, one of magic's biggest best-kept secrets, Michael Boden. As you know, Michael has been so generous this past year by supplying us with many free online downloads. If you've not yet seen them, make sure you head over to the Free Downloads category within the online shop and download them for yourself. I think once you've checked them out, I'm sure you'll agree with me that Michael is one clever guy! But he's saved the best for last; we are very excited to announce that Michael's first DVD release, a 2-disc DVD set, Beautiful Moves, is now available exclusively at Hocus Pocus. With a very cool online demo, you should check it out and see what all the commotion is all about HERE.

Now that January is here, it's that dreaded inventory time. With thousands of items to count, I've decided to make a special offer to all our online members. It will be quite an incredible deal for you and hopefully, afterwards, there will be less inventory to count. If you are an online member, be sure to look out for a very special email I'll be sending sometime this weekend... If you're not an online member, now is the time to sign up -- you'll be glad you did. You'll find the JOIN button located in the right hand column within the online store. Trust me, sign up today.

The new Masters of Illusion television show aired for the first time Monday night at 9:00 PM on MyNetworkTV. This is the first of 13 weeks of new shows featuring various performers in a one-hour format. The first episode was jam-packed with performers featuring all types of magic: illusion, close-up, street, and even geek magic. I thought the first offering was pretty good and the talent lineup for future shows is top-notch. If you missed the first episode, make sure you mark your calendar for this Monday's episode. Check your local listings for more information.

How many of you have made your New Year's resolutions? I know I've made mine, and believe it or not, I've already started putting them into effect with great success. I'm excited to see what 2009 brings; I truly believe it will be the year of change. This weekend, I plan to check out the new Clint Eastwood film and spend some time with my daughter before she gets married. You know, father of the bride and all...

Until next time,

Paul

Happy New Year!

2008-12-30T13:03:00.001-08:00

First of all, I hope all of you had a great Christmas. Hard to believe it's already been a week since the celebration. We all had a great time with friends and family. On Christmas Eve, we spent part of the day at my mother in-law's house and then later in the evening, we headed over to my cousin Karen's house to cap off the evening. Christmas morning, Betty and I prepared for our celebration. This year, we spent Christmas day at home with all our kids. We had a great Christmas dinner, watched old movies, and reminisced about past Christmases. Before you knew it, the day was gone and it was time to go to bed to get up early for all those after-Christmas sales.

I arrived here the day after Christmas promptly at 5:00 AM, and it was like the day after Thanksgiving all over again. The phones were ringing off the hook, orders were coming in online, and we have all of you to thank! So, as I sit here today, on the eve of New Year's Eve, and I reminisce about all that's happened here this year, I think it's been pretty amazing. So much has happened this year: so much good and a few not-so-good, but that's OK. I feel pretty fortunate to be able to do what I truly enjoy every single day. So many of you have been with us since the first days of Hocus Pocus, and some of you have just climbed aboard the Hocus Pocus Express. The bottom line is: you are responsible for the continued success and growth of our business. Your support, suggestions, and viewpoints mean everything to us. We have never lost focus of that, especially in today's society of the rapidly-diminishing notion of customer service. So, for that, I sincerely thank you.

For the first time, I'm going to actually take tomorrow off and not return until next Monday. I say this every year but never do it. I'll sleep in a little bit, catch up on some movies that Betty and I want to see, and spend our New Year's quietly at home. So, all in all, I'm a pretty happy guy; my life is great and I can't wait to see what 2009 brings. On behalf of myself and everyone here at Hocus Pocus, I wish you a safe, healthy and happy New Year.

Until next time,

Paul

Hope You Had A Great Christmas

2008-12-26T12:41:00.001-08:00

Hope you had a great Christmas. I’ll be back next week.

Until then,

Paul

Light The Lights; It's Christmas (Almost)

2008-12-19T11:19:00.000-08:00

We're only a few days away from the big day now. Last year, I posted pictures of the lights display of the Gross family household, and it's gotten even bigger and better since. So bright are the lights from our house now you can immediately see them as soon as you turn the corner on our street. Many of our neighbors, like us, have added more and more lights and displays as well since last year. Our street is turning into a miniature Christmas Lane. It's great to watch all the cars slow down at night to look at all the block's lights and decorations. We even had a surprise group of 25 Christmas carolers who showed up the other night to entertain us and to share in the holiday spirit. So below are a couple of photos of our home:

The only thing missing is real snow

Today, we are going to have our annual Christmas party/luncheon with all the employees of Hocus Pocus. Gifts were exchanged early this morning, and everyone is getting ready for a great catered lunch, which should be delivered shortly. My stomach is already grumbling in anticipation.

It has been so busy here that we barely have time to breathe. We cannot thank you enough for your support in making this one of the most successful years in the history of Hocus Pocus. Hopefully by now, you've done all of your Christmas shopping, but if not, and you are still looking for that one special gift for the magician in your life or yourself, I suggest the following:

One of the most beautiful and intriguing (not to mention fun) items we have received this year. Produced by Will Tsai and SM Productionz in collaboration with Hocus Pocus, this is an incredible visual effect suitable for any performer! Both Mike and I are having a great time showing it to everyone who comes into Hocus Pocus. Poor Betty, however, I've forced her to watch me perform this close to 100 times! But in true Betty style, she just smiles and says, "It's a great trick." This is a limited production item and a Hocus Pocus Exclusive. Check it out HERE!

Don't forget, the Sorcerer's Apprentice and the Allakazam Egg from our good friends, Mark and Nani Wilson, are still available and the perfect gift for both the magician and the beginner looking to start their "career" in magic. What better way than to learn from the best in the biz: Mark and Nani! Many of you are buying multiple units of the Sorcerer's Apprentice as they make the perfect stocking stuffers for those looking to get into magic.

And finally, we are excited to announce that the True Astonishment Box Set by Paul Harris is available now for pre-order with free shipping! This is the most anticipated project this year and has been in the works for years and years. There's so much in this Box Set that you'll just have to go and see it for yourself HERE!

So the next time we get together, Christmas will have passed, so on behalf of myself, Betty, Mike Jan, Karen, Ken, and the entire staff at Hocus Pocus, Merry Christmas and Happy Holidays!

Until next time,

Paul

Oh, There's No Place Like Home For The Holidays

2008-12-12T11:38:00.000-08:00

So the other night, Betty, Cole and I are out having dinner. Afterward, we decided to walk down the various shops and stores near the restaurant and do a little holiday window shopping. You'll never guess what I saw: an 8-foot tall animated nutcracker. The look on my face as I saw it moving and lighting up must have been obvious, because Betty knew I had to have it! I looked at her, she looked at me, and she said, "Where would we put it?" I immediately replied, "In our dining room, of course." "Of course," she replied, and so we purchased it on the spot and took it home. Now getting it home was another story. It wouldn't fit in my Jeep, so a quick trip home to get the pickup and back we went.

At this point, Max was waiting for us and wanted to know why we were going back to where we just came from. When Cole and I explained why, he had to join us. So off the three of us went back to the store. After about a 1/2 hour of examining our purchase and a phone call to the owner of the store, we figured out how to disassemble it and get it into the truck, because it was still too big! Arriving home, Betty now doubts that we'll actually fit it in the dining room due to its height. Fear not, I tell her. But Cole and I have doubts ourselves at this point, not letting on, however.

So in we carry the legs, then the body, then the arms, and keeping our fingers crossed, we put on the head. With 1/2 inch to clear, we bolted him together, plugged in the wires, and started him up. What a magnificent display! Now, we just have to figure out where to store him once Christmas is over...

The 8-foot tall Nutcracker in all of his glory

Last weekend was Max's first Christmas Formal. He looked pretty sharp in his tux, and from what we heard, had a great time. A group of 50 of his friends rented a party bus which picked them up and took them to the Formal and restaurant, and then home again. First time I've ever seen a party bus -- it's really a good way to travel in style with a large screen TV, deluxe stereo system, and all the other bells and whistles that go along with it.

Max ready for his first Christmas Formal

There are only 13 days left, believe it or not, until Christmas. We've been busier than ever this holiday season, and we cannot thank you enough! There is still time to do your last-minute holiday shopping, and we'll do everything in our power to make sure it arrives in time for you and your shows. Speaking of last-minute Christmas gifts, many of you took us up on our offer on the new Sorcerer's Apprentice Magic Kit by Mark and Nani Wilson. We even had a grandmother who purchased 10 of them for her grandchildren! Don't forget to check it out HERE!

My son, Cole, comes home today from college to spend the holidays with us. He'll be here next week helping us at Hocus Pocus on the phones and in the warehouse. I'm really looking forward to the holidays this year more than ever, and I am hoping you are feeling the holiday spirit like I am.

Until next time,

Paul

It's Beginning To Look a Lot Like Christmas

2008-12-04T12:39:00.000-08:00

Well, Thanksgiving is officially over, and I hope you all had a great holiday. If Friday, the day after Thanksgiving is any indication of what's to come for the holidays, watch out! I got here at 5:00 AM Friday morning, and the phones were already ringing. We were incredibly busy all day, and it hasn't stopped yet. Many of you took our advice and printed your wish lists for your family and friends, which has made their shopping for you here much easier for them.

Make it an Allakazam Christmas

Here's a perfect holiday gift or stocking stuffer idea! How many of us owe the very fact that we got started in magic to Mark Wilson and Nani Darnell? I'm sure that you can remember as well as I can watching them each week on the Magic Land of Allakazam. Being involved in magic as long as I have, I cannot express the joy and fun magic has both given me and to those for whom I've performed. If you are looking to share that same joy and fun, look no further than the Sorcerer's Apprentice.

This top-secret project by Mark and Nani has been in the works since the beginning of 2008. What was once a dream is now a reality. Now you can relive and share the same memories you had of watching Mark and Nani the first time by giving the gift of magic to your children, friends, family, co-workers, no matter how young or old; the Sorcerer's Apprentice is for everyone!

Magic is a great hobby and Mark and Nani have made learning how to perform magic a breeze! Not just a magic kit; a perfect package of easy-to-do magic for all ages each effect is personally taught by master magician, Mark Wilson, making it easy for anyone of any age age to understand. You'll instantly become a magician in a matter of minutes. Mark has put countless hours and months of work to bring you the Sorcerer's Apprentice. What a great way do get someone you know started in the art of magic!

Imagine the thrill of sitting with your children, grandchildren, nieces, nephews, or anyone for that matter, on Christmas day and watching master magician, Mark Wilson, perform and then teach in detail each and every trick provided in the Sorcerer's Apprentice. I personally can't imagine a better gift! If I got your attention, do yourself a favor and read more about the Sorcerer's Apprentice and get it for half off the original retail price HERE! You'll be glad you did. Thanks, Mark and Nani, for another great product and allowing Hocus Pocus to be a part of it.

While you're checking out the Sorcerer's Apprentice, make sure you check out all the other new and hot items being added to the web site, almost at an hourly basis. No kidding! Pretty soon, we'll have to put splints on Mike's fingers.

The Three Wise Men?

Hardly. Mike snapped this picture of me, Tim Wisseman, and Matt Sconce in deep discussion over their latest collaboration, The Mage Touch! Tim and Matt have come up with one of the most convincing demonstrations of psychokinetic energy I've ever seen. Stealthy. Silent. Deadly. And oh, so smart! As many of you know, Tim Wisseman is our resident wonder boy genius. There is no project that he has tackled yet that he has not been able to not only accomplish, but exceed any expectations! Matt Sconce's Power Word: Fall! was his first offering to the magic community, and it took the world by storm, garnering rave reviews everywhere! These two guys together will become a force to be reckoned with! I'm extremely proud to say that Hocus Pocus is the exclusive dealer for these products. Check out the Tim Wisseman product category on our web site while you're there.

"Dad, can we go look at this car after dinner?" That was the question my son, Max, asked me last night. Let me start by saying that yesterday was an extremely long day for me, and the thought of going to a car lot was not particularly appealing in any way, shape, or form. However, my son is a good kid, and I thought, "What harm could there be?" After 3 different car lots, and on our way home, we saw the truck he was looking for. Before we even got out of the car to look at the truck, I made it abundantly clear to Max that no matter what, we were not buying a car tonight; we were just looking. Long story short, at 9:00 PM last night, my son is now the proud owner of a 2007 Chevy Silverado pickup. Oh, when will I learn?

So there you have it: my week in a nutshell.

Until next time,

Paul.

Thanksgiving

2008-11-26T10:50:00.000-08:00

So here I sit on Thanksgiving Eve, reflecting on all that I have to be thankful for in my life. First and most importantly, my incredible wife, Betty, who supports my every endeavor and project with the utmost enthusiasm and who loves me unconditionally. I can truly say that I could not have done all I have without her. For my four children: Rene, Aimee, Cole, and Max -- I am blessed that they are not only good kids, but good people. I'm thankful for good health, both my family's and mine. I'm thankful for my good friends, those I have been blessed to meet and will continue to meet in the coming years. I'm also thankful for another successful year doing what I love to do the most in life. And, of course, I'm thankful for all of you, who take time to read this blog week after week and support Hocus Pocus as much as you have.

Tomorrow, as every year, I'll be with my family at my mother in-law's house for our traditional family Thanksgiving celebration. There will be plenty of food, as always, lots of leftovers for those great next day turkey sandwiches. Friday will be the official shopping kickoff, and you can bet we'll be here. Personally, I'll begin the day at about 5:30 AM based on last year's post-Thanksgiving orders that were placed over the holiday and the day after.

So, as I wrap this up, it's a perfect winter day here in Fresno, California. It's 47 degrees outside and pouring rain, and we're all nice and comfortable here inside the offices and warehouse. As I reflect back on all that I'm thankful for, I'm reminded that I shouldn't just do it one day per year; but it's much more important to recognize it every single day. I have a pretty good life and wouldn't change a thing.

So between that second helping of turkey and gravy and any ballgames you may be watching, from all of us here at Hocus Pocus: Betty, Mike, Jan, Karen, Ken, and the rest of the gang, we wish you the very best of Thanksgivings!

Until next time,

Paul

Are You Ready?

2008-11-21T11:59:00.000-08:00

Can you feel it? Are you ready for the holidays? We're just a few days away from Thanksgiving, and then the official Christmas Season kicks off in high gear! Many of you have already begun your early Christmas gift giving/shopping. The Post Office has already started two package pickups per day to insure the fastest possible delivery of your orders. Everyone here is ready for the big push. The warehouse is packed with inventory, and Mike is putting up new products at his usual lightening speed! Now would be a good time to print your wish list and subtly leave it in places for loved ones to "accidentally" find it. Hint, hint.

My very first magic set (which I still have to this day, complete in perfect condition)

In my young years, one Christmas, I received a Martian Magic Set. This was the only gift that I really cared about. I studied it and perfected all its tricks and showed every single relative, neighbor, or anyone else I could get to watch. We carry many magic sets here at Hocus Pocus, but one in particular that stands out is the Extreme Magic Set from Fantasma.

Priced at $59.95, we believe this to be the best magic set value we have to offer. Here's our Christmas offer: mention the blog when you place your order for an Extreme Magic Set. If you buy one for $59.95, you can get a second one for half off -- $29.95! Not only is this a great Christmas gift and oversized stocking stuffer, it's the perfect gift for anyone, young or old, any time of year.

Recently acquired a fairly large sized private collection which included several very rare Jack Hughes items. Mike listed some of them on the site yesterday, and all of them sold in less than 24 hours. One of the rarest items listed today is the Jack Hughes Snake Basket. Much sought-after but rarely offered, this one is complete with all the parts, accessories and instructions. Although I've had these in the past, this is the second one I've ever had that was complete. Whether you're a performing magician or a collector, you will cherish this very rare and unique collectible. Some lucky someone will grab this very soon. Do yourself a favor and check it out HERE while it's still visible online. We're always looking for quality used magic to purchase or to trade. If you have something you are interested in selling or trading, please contact me at sales@hocus-pocus.com or call me toll-free 800-407-4040.

Exciting News

Spoke to Bob Kohler early in the week, and two brand new products will be available within the next 7-10 days, and they are DOOZIES! Bob has asked me not to release the names of the products yet, but I can tell you that one in particular has been in the works for at least 2 years! It's a signature routine from a very well-known comedy magician that I'm sure most of you have seen. Bob was generous enough to share one of the early prototypes with us last year, and we've been chomping at the bit for its release ever since! The wait is almost over, and I'm sure that you will be as excited about them as we are! Both items should appear on our web site in the upcoming days and will be available for shipping in plenty of time for the holidays, so stay tuned.

School's Out

Today is the last day of school before the Thanksgiving break for my youngest son, Max, and my oldest son, Cole. Cole will be coming home early next week to celebrate Thanksgiving with us. Last weekend, we spent Saturday and Sunday decorating the entire inside of our home for Christmas, and this week, Cole, Max, and my future son in-law, Jonathan, will be setting up all the outside decorations. It's been like a high-tech, highly engineered project. Between Max and Cole, they continue to draw out plans as to where everything will go. I'll post photos when all is completed.

So until next time,

Paul