tag:blogger.com,1999:blog-9112434693743197409.post-29703728535387647352008-06-24T10:52:00.000-04:002008-06-24T10:53:26.350-04:00

by Joseph Browns Whenever you write any sales material, the best ones are those that make an offer. You make an offer to the reader to give something in return for the reader's money (or time, or attention or whatever you want from him or her.) But really, how desperate are you to make the deal? Mind you, I don't mean to make the ad or sales letter sound desperate. That would definitely scare

Paul Wilczynskihttp://www.blogger.com/profile/14345851400121369359noreply@blogger.com