Advertise Here

2009-04-17T10:14:00.000-07:00

University of Nevada Reno’s Integrated Marketing Communications Team (IMC) will present its campaign for AAF’s National Student Advertising Competition (NSAC) at the May 5th Powerluncheon to be held at Harrah’s. This year’s topic is unique as it is the first year a social issue has been the topic of the competition. Sponsored by The Century Council, Battling Binge Drinking On College Campuses will be the focus of this year’s competition. Finalists for the national competition will be selected from regional competitions held in April. Each May, the UNR team has presented at the monthly luncheon followed by a question/answer session from the attendees.

May 5th at 12 noon. Harrah’s convention center. $20 for students and members. $35 non-members.

Links 04/17/2009

2009-04-16T17:31:00.001-07:00

Google Docs - Folder - Fishtank RBBB
tags: no_tag

Posted from Diigo. The rest of my favorite links are here.

Fishing in troubled waters: New Business

2009-03-27T11:23:00.000-07:00

From: Eric Morley (Blue C) [mailto:emorley@bluecusa.com]
Sent: Tuesday, March 24, 2009 3:41 PM
To: Hank Blank
Subject: Thought you may enjoy this article

Fishing in troubled waters:

There is a renewed focus on new business, but most agencies have no system
for sustained business development and few staff skilled in new business.
What was done a couple of years ago no longer works. The troubled water is
changing everything. You have probably been frustrated by first-hand
experience with all of these changes; but opportunities for new business are
abundant for advertising agencies that are prepared.

We believe there is no better time to do new business than times like these;
when clients are changing how they spend, when your competition is worrying
about staying in business, when companies are changing agencies at an
unprecedented rate, and when prospects want to make decisions that enable
them to solve immediate challenges. Doing new business now is like fishing
in troubled water. Most people don't even go out - but that's also when the
pros know fishing is best. While others stay home, the smart ones go
fishing.

Earlier I posted a question to see what agency types are doing to get new
business. Now I present a few thoughts on what steps should you take in
times like this... Here are six strategies we recommend.

First, make sure your firm is properly branded. Check to see if you are
caught up in alphabet soup with a brand that doesn't say anything. Clients
who are looking for a new agency don't want a "we-are-whatever-you-need"
advertising firm. In fact, that turns them off and harms trust. At a recent
new business conference hosted by the AAAA, every client and search
consultant said "stand for something." You have to know who you are and why
you should be considered. Otherwise, you risk fading into the fog of
marketing services lingo. It is better to stand for something and not be
considered for one account then to stand for nothing and not be considered
for any accounts.

Second, focus on generating leads. That means increasing the number of
opportunities to go visit good prospects. Too many agencies only focus on
winning pitches, not working to get into more pitches. Beware of the "we'll
win the next pitch" red herring. This is where an agency is busy pitching
but not focused on creating awareness and relationships. Unless you are a
recognized agency brand (and there are only about 10 in the US), counting on
referrals and word of mouth is not a new business program. Many agencies
have attempted to flip a new business switch - "we need some new business
NOW! Let's form a committee!" Few are finding success.

Third, sell smarter. Focus on the overt benefits you offer. Make it clear
what you do why and how it gets results. Successful agencies do this
face-to-face, not by clicking PowerPoint slides at a prospect with lots of
case histories and marketing babble. Stop doing capability presentations!
Instead show them how you work, specifically with their brand, and how you
will impact their business. This means that you have to work hard and listen
to understand their problem. This sounds simple, yet it is one of the most
common problems in all client/agency relationships.

Fourth, be easy to do business with. Don't try to sell what clients don't
want to buy. Give your opinion, offer suggestions, but be sure to give them
what they are asking for. If they want the logo larger, make it larger and
move on. Forget about account planning and stop trying to get clients to pay
for it. If you are in a tactical position, play the tactical game better and
build trust. Only then can you move up the marketing ladder and start
recommending more strategic advice.

Fifth, think about growing the old fashioned way - buy growth. A cross-town
merger with another firm in your market can create a wealth of
opportunities. There are some good opportunities in every market. You can
gain efficiencies and add new services and resources, and create more
awareness for your brand.

Finally, go after the consultants and the strategic high ground by offering
consulting services of your own. This requires a separate brand that is not
linked to advertising or marketing. Too many agencies forget that if you're
an agency, and try to add consulting to your brand, you are still only an
advertising agency -Where are my ads! However, if you are a consulting firm,
then you can work at the strategic "C" level, and open up a sizable new
revenue stream. This provides more opportunities for the agency side to
follow once the consulting assignment is completed. Search consultants are
saying new business is slow. They're wrong. Their business is slow. New
business is heating up. The competitive landscape for agencies has been
forever changed. As the economy recovers and picks up speed, you will need
to adapt to win today and change to succeed in the future.

Bob Sanders is President of Sanders Consulting Group.

Links 03/21/2009

2009-03-20T17:32:00.001-07:00

Posted from Diigo. The rest of my favorite links are here.

Links 03/19/2009

2009-03-18T17:33:00.001-07:00

The Real Secret of Thoroughly Excellent Companies - Peter Bregman - HarvardBusiness.org
tags: brand, four, seasons

Posted from Diigo. The rest of my favorite links are here.

2009 a2n2 ADDY Awards Show

2009-03-04T16:40:00.000-08:00

Friday, March 13, 2009 | 5 – 10 pm | California Building, Idlewild Park | RSVP

Here’s what you get for $39.99:

Up close look at Northern Nevada’s best advertising
An evening to commune, chill, schmooze and hang out
with the local advertising community
All you can eat appetizers and two free drinks
$1.99 good beer and wine till the keg and cask run dry
Gloating opportunities

The party’s cheap, but the work is rich – the very best that Northern Nevada produced
in 2008. Don’t miss the local advertising community’s biggest celebration. We may actually sell out this year as building capacity is only 275.

RSVP Online Now!

After the party, it's the After Party!

The ad2 After Party will be at the West Street Market. The first drink is on Reno Type for all ADDY attendees. There will be live music by James Cavenaugh and the Charm of Hugo. There's free validated parking at the downtown parking gallery.

Buy Tickets Online

Please Note | Tickets paid for after Friday, March 7, must be picked up at the event.

After you RSVP, use your credit card to pay for your tickets and we'll mail them to you.
ADDY Awards Ceremony Tickets (a2n2 Member)	$39.99
ADDY Awards Ceremony Tickets (Non-member)	$39.99
ADDY Awards Ceremony Tickets (Student)	$19.99
Ad2 Reno After Party (Suggested Donation)	$5

If you have any questions or problems with the online payment process, please let us know at customerservice@a2n2.com

Links 02/27/2009

2009-02-26T16:33:00.001-08:00

SMSCaster - Bulk SMS text messaging software. Send marketing SMS text message with mobile phone/GSM modem from PC!
tags: phone_gsm, smscaster, text

Posted from Diigo. The rest of my favorite links are here.

February Podcast: Brett Dericott from Agency Fusion

2009-02-25T14:29:00.000-08:00

Our February luncheon speaker was the CEO and founder of Agency Fusion in Salt Lake. Fusion has a web/mobile focused strategy and a cool suite of biz solutions for agency desingers who loathe coding sites and opt to hand their design work over to Brett's crew.

Here's our own Barry Gibb... errr Mike Henderson having a nice chat with Brett after the luncheon.We're always happy to relay your questions. Even the homeless down by the river.

HOW TO: Monetize Your Site With Video

2009-02-11T16:11:00.000-08:00

Check out this article.
HOW TO: Monetize Your Site With Video

Links 02/04/2009

2009-02-03T16:33:00.001-08:00

Got brand? It can sell your business, ad expert tells Reno crowd | www.rgj.com | Reno Gazette-Journal
Josh Rose, January a2n2 speaker.
tags: a2n2, reno, ad, club, josh, rose, deutsch, los, angeles
Advertising Association of Northern Nevada - Group | Diigo
tags: no_tag

Posted from Diigo. The rest of my favorite links are here.

The Superbowl of Advertising

2009-01-21T07:21:00.000-08:00

Well, I guess that's redundant. But the Superbowl is what it is. And there are a lot of unique strategies advertisers use to milk it for all it's worth. Though the strategy of making a commercial that's far more memorable than the brand it is promoting is a headscratcher.

Pete Blackshaw, of Nielson Buzzmetrics, writing here for AdAge has some advice for those with $3 million burning a hole in their pockets and a clever ad idea.

Against this backdrop, there's no guarantee of success, but a brand can certainly boost its odds by building a "marketing ecosystem" around its investments. Organizational silos need to be softened, and a host of stakeholders need to be actively enrolled: brand, agency, public relations, legal, consumer relations, digital and social media, and, of course, any media planners. More specifically, brands looking to score touchdowns should make sure they do the following:

BUT I'd argue that Blackshaw's ideas are applicable to advertising all year long. Remember what Josh Rose showed at the last power lunch. Campaigns that cross over to online are FAR more potent than those that don't...

And if by any chance you've already got a winning ad, the little number below should help you figure out a good way to show it off...

-Mike

Don't forget the mobile phone!

2009-01-19T10:44:00.000-08:00

Tuesday, February 3, 2009 | 11:30 a.m. - 1:00 p.m. | Harrah's Reno | Tickets

Brett Derricott, Agency Fusion

Would you rather lose your wallet than your mobile phone? Your customers feel that way. Mobile phones are not only a lifeline of communication, but are becoming an increasingly important connection to information online. That mixed with eCommerce and online video can pose challenges for online advertising.

Brett Derricott, owner of Agency Fusion, which was named best in the state of UTAH for 2008 under the category of web development, will discuss how to sell and deliver sites that do more than look pretty at the a2n2 Power Lunch on Tuesday February 3, 2009.

RSVP Online

Derricot leads a fiercely-talented clan of technology and web development gurus to success time and again. He was pegged as one of the Top Forty under 40 entrepreneurs by Utah Business Magazine. All this without a single pocket protector or Star Trek action figure in his arsenal.

Brett’s 12 years of experience building compelling websites and software applications is uniquely balanced with a strong respect and understanding for visual design. It is this very hybrid skill set that has enabled Brett to effectively position himself as a valuable resource for both the design and technology communities. Brett has been published in a diverse range of publications including Computer Arts, Create Magazine, AIGA and Business Connect. He also authors a blog, agencybyte.com, that unites themes from the design and technology worlds.

The only thing that matches Brett’s love of all things techy, is his fervent pursuit of decidedly un-techy outdoor adventure. There are few depths of the world’s oceans that Brett has not viewed through his SCUBA mask. He also sheds his gills now and again while rock climbing and boating Utah’s myriad playspaces.

RSVP Online

When: Tuesday, February 3, 2009
11:30-12:00 pm Networking
12:00-1:00 pm Luncheon with guest speaker Brett Dericott

Where: Harrah's Reno

Cost: Tickets are $20 for a2n2 members and students, $30 for non-members. AMA, AIGA and PRSA members may purchase tickets at the a2n2 member rate of $20.

Advertise Here Episode 2: Josh Rose, Deutsch LA

2009-01-14T07:03:00.000-08:00

Due to fortuitous Facebook meeting of stars, we got Josh Rose to come talk to us in Reno from the hot shot agency, Deutsch LA. Rockin!

Sterling and I gave him a tour of the lake and then sat down for a chat in the Starbux @ the Grand Sierra Resort. Josh has an interesting perspective on digital advertising and how to build an online team in an agency that is well integrated with the rest of the teams.

Stay tuned to info about upcoming A2N2 PowerLunch speaker Brett Derricot who is coming to town on February 10th.

-Mike

ADDY's Call for Entries

2008-12-19T08:42:00.001-08:00

Call for Entries: Deadline is January 30

Drop-Off Party | Friday, January 30 | 5:00 p.m. | Jeff Ross Photography

Enter Online

The 7 Must-Do's When Entering the ADDYs

When preparing your entries, it is by far easier to download the rules and print them out, than trying to remember all the details from the site. It will make things much easier on you, and much easier on us.
Please review your entry information in the computer. Double check contact information, category entered, credits, etc. before printing out your forms.
You must submit two copies of each entry. And, they need to be placed in plastic sleeves separately, with entry forms included in each sleeve. You will also be required to place cardboard squares inside each entry (to make it easier to sort and box).
You can pick up your plastic sleeves and the cardboard early from CLM Design. Please call William Letcher before dropping by. His number is 775.848.4422.
If you don’t pick up your sleeves early, you can get them at the drop off party. But, know this – you will be expected to complete your entries in full at that time. There will be volunteers to help, but you will be responsible for getting everything in order before you leave the party.
You will also be expected to pay that night. We have no invoicing system in place. Please bring a check, cash, or you can pay by credit (Visa or Mastercard).
Any questions you just can’t figure out the answers to – ask! It’s better to trouble shoot sooner than later. Again, you can call William Letcher (775.848.4422) or Charles Pullen (775.287.0414) with those questions, if they can’t help you they can either find out for you or direct you to someone who can.

To be eligible for consideration for an ADDY, all work must have been published or aired between January 1, 2008 and December 31, 2008.

Enter Online NOW

January Power Luncheon - Josh Rose, Deutsch Los Angeles

2008-12-19T08:27:00.000-08:00

Josh Rose: Creative; Digital; Deutsch

Tuesday, January 6, 2009 | 11:30 a.m. - 1:00 p.m. | Harrah's Reno

That's right. a2n2 is going digital.

Coming to Reno for the next a2n2 Power Lunch is Sr. Vice President and Creative Director of Digital at Deutsch Los Angeles, Josh Rose. Deutsch is one of the smartest most creative interactive groups in the country and Rose is going to give us a bit of inspiration and knowledge to incorporate into our own work.

RSVP Today!

Rose has worked with Disney as part of their "Synergy Team" and was one of the brains behind creating episodic online content with American Cybercast. His online marketing and branding experience comes from working with big brands like Visa, News Corporation, Diamond Multimedia, RioPort, Playboy and Frito Lay/Doritos.

How did little old a2n2 land such a big time global advertising power player? "We shot out a random request for a lunch speaker on Facebook," says Sterling Doak, a2n2 President, "and we scored Deutsch, L.A., one of the biggest, brashest, badboy agencies in the nation. Mark your calendar for Jan. 6. Face!"

Don't miss this event! And later that evening we'll be having drinks with Josh @ the Imperial in Downtown Reno.

About Josh Rose

After his first year, ADWEEK named the digital group at Deutsch, Interactive Agency of the Year, for 2002. His work has been recognized with awards from Cannes, The Beldings, Yahoo!, AdAge and ADWEEK, ID Magazine, Macromedia and the Webby Awards. Rose is also on the board of San Diego State University's Integrated Marketing Communications School as well as The Art Institute of Los Angeles' Multimedia Department, at which he also teaches numerous classes, ranging from Branding to Design. And he is a regular contributor to industry thought and discussion as a regular speaker at events such as Digital Hollywood and the L.A. Creative Club, as well as authoring a number of articles online on the subject of integration and online marketing.

Deutsch website

Please Note: a2n2 Power Lunches are now held on the first Tuesday of the month.

When: Tuesday, January 6, 2009
11:30-12:00 pm Networking
12:00-1:00 pm Luncheon with guest speaker Josh Rose

Where: Harrah's Reno

Cost: Tickets are $20 for a2n2 members and students, $30 for non-members. AMA, AIGA and PRSA members may purchase tickets at the a2n2 member rate of $20.

Buy your tickets online.

RSVP by Noon Friday, January 2.

Mingle Bells Photos

2008-12-15T22:02:00.000-08:00

Hey, we did it again. Here's the proof. If you would like to make prints, you can click thru directly to my Flickr page. Thank you to Justin Sullivan Photography for these awesome photos
and Frank Haxton at Digiman Photography for these

Hey! Someone asked for my opinion!

2008-12-10T08:50:00.000-08:00

So, this is pretty cool! I was just asked to sit on a panel of judges Monday up at the University; Judy Strauss' marketing students were assigned the SPCA or Northern Nevada for their MARCOM proposals. From the limited details I have received thus far, looks like it will be me, news anchor Tom Henkenius (a good friend), the SPCA's Chairman John Boone and SPCA board member Kim Stange.

I wasn't contacted out of the blue or because I have supernatural marketing powers. In fact, I wasn't even contacted because I am the president of this here ad club outfit. No, I got the nod because I actually did some pro-bono brand work for the SPCA last year, so this should be very interesting to see how are initial thoughts stack with the student's proposal's. If nothing else, things like this are great because they give you an indication of how the next generation of marketers thinks.

After Monday, I will return to post... the rest of the story. Ahhhh, did I really just do that. (Sorry.)

Advertising: The Budget You Save Could Be Your Own...

2008-11-17T20:34:00.000-08:00

The talk by Erik Lohmeier of RJC & Co out of Albuquerque Tuesday was great! I know a lot of us have had experience with working on a non-profit or public service project with a limited budget and it was great to hear about how Erik and his team came up with a world class campaign for the State of New Mexico's efforts to improve driver safety.

I lived there during College and can tell you that it was bad. Hwy 44 at one point was the deadliest road in the country, and the state had the highest drunk driving rates as well. In order to get a driver's license in the state I had to sit through an hour long lecture on drunk driving which included the advise that if we were to come upon a green light late at night it would be a good idea to slow down and check anyway...

That said the RJC campaign made significant improvements in safety in New Mexico in seat belt usage, reckless driving rates and traffic deaths. It's not often advertisers get to have that kind of impact.

Enjoy the interview Sterling did with Erik. We'll make this a regular feature of the club here on out. And don't expect that you can bail on the Power Lunch and just catch the podcast. We'll talk about different things during the podcast usually, so you still need to go to AND PAY FOR the luncheon so we can keep bringing in cool people like Erik from exotic lands of enchantment like Albuquerque...

-Mike

Opening photo slate provided by Lostunfound on Flickr.com :

Mingle Bells - Get Yer Mingle On

2008-11-17T09:35:00.000-08:00

First Podcast in the Bag

2008-11-05T14:45:00.000-08:00

Ladies and gents, I am happy to announce that we recorded the first in our series of podcasts. Erik Lohmeier, our November luncheon guest speaker from RJC and Co. in Alubuquerque, was kind enough to speak with me about their award winning, shoe string budget public safety campaign.

You'll see the podcast with our October speaker below, Ryan Berman, but that one was borrowed from our friends at Twelve Horses.

Mike Henderson, your Communication Chair, is currently editing the video and will be posting soon. I will keep you posted!Also, if you have ideas for other topics or subjects to cover... please suggest. Email them to renoa2n2@gmail.com.

Thanks.

Podcast with Ryan Berman

2008-10-30T12:01:00.000-07:00

Here's the podcast Twelve Horses did with Ryan Berman last month.

-Mike

He didn't invent Jared, but he did make him talk

2008-10-16T09:53:00.000-07:00

If you didn’t make it to the last A2N2 Power Lunch in October, you missed a great presentation from Ryan Berman of Fishtank Brand Advertising out of San Diego CA. Ryan has worked in advertising for years and was on the team that brought the Subway commercials with Jared to the national stage years ago.

Ryan said that when he got a hold of the Jared campaign for Subway it was doing well, but not as well as it eventually would do. The one difference was that up till then there was a voice over with just video of Jared. It was Ryan’s idea to have him speak, in his own voice in the calm, unassuming, non salesy, personal way that made us rush out for footlong pastrami subs by the dozen.

Ryan had a lot of good things to say about relating branding to an ad campaign and creating unity between what you think a brand means and what the customers think it means and how that eventually leads to success. i.e. people buying a ton of your product. Ryan likes to deal with people and conversations and strip things down to the core of truth, ideas and personality and build it back up simply and clearly.

It was great to see some of their early work with the comeback of Pony shoes, a once popular and nearly forgotten brand from the 80’s. I think I had a pair of baseball cleats in little league. Ahhhh, the glory days…

Anyway, thanks for coming to Reno Ryan! Great talk, and great to have the opportunity to hang with you and the A2N2 crew @ Imperial!

Stay tuned for info on the next Power Lunch in November with Erik Lohmeier who’s bringing us some fresh roasted green chili from Albuquerque!

-Mike

From Branding to Brand Advertising, Meet Ryan Berman @ Powerlunch October

2008-09-25T08:02:00.000-07:00

From brands to CONNECTIONS: At our last A2N2 Luncheon we learned about the steps to creating a brand. October's luncheon, focusing on brand communication and advertising, will feature award-winning Creative Director, Ryan Berman, co-founder and Chief Creative Director of Fishtank Brand Advertising located in San Diego, California.

Register now

Save to your electonic or online Calendar

Discuss this event on RenoBaby

Berman brings the perspective of a young creative who communicates brands to people through the essence of what makes them great. "I like giving brands a personality,” Berman writes. “If people like you, they're more likely to let you into their lives."

On Berman's LinkedIn Profile he writes about the essence of Fishtank, and good advertising. “We are idea experts,” he writes. “We think up better, smarter, sounder advertising, design and creative business ideas that build empathy with your customers and ultimately increase sales for our clients.” Ryan is going to talk about how he does that and give out all his secrets, so that we can do it too!

With a real knack for discovering human truths and finding cool ways to share them with the world, it's no wonder Ryan takes his work seriously all while having so much fun doing it. Ryan honed his craft as a copywriter at Euro NY working on a variety of clients like French's, Volvo, Coppertone, Evian and Subway.

A2N2 October Powerlunch
When: Tuesday, October 7, 2008
11:30-12:00 pm Networking
12:00-1:00 pm Luncheon with guest speaker Ryan Berman
Where: Harrah's Reno
Cost: $20 for members and students $30 for non-members.
On the Web: A2N2.com a2n2.blogspot.com

More Information: (link text)
Fishtank Brand Advertising:
Fishtank on LinkedIn:
Fishtank Blog: http://www.fishtankba.com/HangTen/issue99.html

AAF Western Region Conference Day One

2008-09-19T13:31:00.000-07:00

We got an update today from Andy Narrai, who serves as the chair American Advertising Federation Council of Governors. It’s some great information about what AAF is, is doing and what AAF is puruing.

We’re here in Bend collecting information about AAF so you can no more about what your membership to a2n2 is about. More to come…

-Charles Pullen

Taking Full Advantage
of AAF Resources and Identity

AAF Value and Resources

1. Legacy of Industry Leadership

Dating back to 1905, The AAF is the Oldest National Advertising Trade Association

Individual advertising clubs formed around the turn of the century to uphold high business standards

Original purpose was to self-regulate the industry in the face of exaggerated and false advertising claims

Clubs united to form larger trade associations

Advertising Federation of America (in the East) and Advertising Association of the West merge in 1967 to create the American Advertising Federation

2. All-Inclusive Membership

AAF Brings Members Together From All Facets of the Advertising Industry

Represents media, agencies & clients * No other trade organization can claim this

125 corporations, 210 local ad clubs,
260 college chapters

Influence in all parts of the nation

3. Advocacy for of the Rights of Advertisers

AAF Educates Policymakers, the News Media and the General Public on the Value that Advertising Brings to the Well-Being of the Nation

Advocates advertising as free speech protected by the
First Amendment

Actively promotes advertising as an essential industry

Formed the National Advertising Review Board

4. Government Affairs

AAF Protects and Promotes Advertising at All Levels of Government Through Efforts Ranging from Grassroots Activities to National Lobbying

Nationwide network for quick mobilization

Regular legislative/government alerts

Have repeatedly defeated advertising tax legislation

Example: Florida Ad Tax of 1987

Training available to local clubs in lobbying techniques & managing legislative matters

5. Professional Development

AAF Educates Members on the Latest Trends in Leadership, Technology, Creativity and Marketing

Unparalleled access to programs/services designed to boost the profiles and standing of local clubs

District & Regional Leadership Conferences

American Advertising Conference:          June, 2009 – Washington, DC

Webcasts of AAF Programming

Local club members can take advantage of extensive resources and information

Research white papers, streaming video, and direct links from local club site to national site

On-line web conferences and blogs

6. National Infrastructure

AAF Provides Resources, Materials and Professional Staff to Assist Local Clubs’ Volunteer Leadership

Collateral materials and “how to” guides

Club Achievement programs

Speakers/judges directories

Web-based resources at aaf.org

Free on-line job bank

Dedicated national staff

7. College Chapters

Provides the Advertising Industry with its Future Leaders

National Student Advertising Competition (NSAC)

Internship opportunities

National scholarships

Career guidance

Industry mentors

8. Recognition of Excellence

Honors Achievement in Our Industry

Advertising Hall Of Fame - Advertising legends

Advertising Hall Of Achievement - Under age 40

ADDY® Awards - Creative excellence

Silver Medal - The highest honor at the club level

Bart Cummings Gold Medal Award - Volunteer

Betty Riehl Excellence in Service Award - Employee

9. Multicultural Initiatives

Empowers the Advertising Industry to Capitalize on America’s Changing Demographic Landscape

Multicultural marketing conferences

Corporate scholarship, internship & educational outreach programs

Research on industry diversity & multicultural marketing practices

Issue forums for national lawmakers

10. Public Service

AAF Applies the Communication Skills of its Members to Help Solve Community Concerns

Local clubs’ public service initiatives

Community task forces & committees

Sounding board for local not-for-profits

Often led by Ad 2 (where present)

AAF Relevance and Mission

AAF Relevance and Mission

At the local level, AAF offers connectivity to its members

Local affiliation and recognition is high

Key recognized benefits of AAF membership:

Networking

Idea sharing

Professional development

Key descriptors of AAF:

“A unifying force”

“Together under one umbrella”

AAF Relevance and Mission

Current Key AAF Activities and Initiatives:

Enhanced visibility & prestige for National ADDY®s

Ongoing legislative and lobbying efforts

Increasing connections between roughly 40,000 other professionals and students with like interests

Serving as the aggregating body for AAF clubs nationwide

Name change initiative to leverage the power of AAF national brand name at the local level

AAF Relevance and Mission

Upcoming Initiatives:

Evaluation and evolution of all AAF Signature Brands

Partnership with the Advertising Research Foundation (ARF) to provide web-based program content

A re-articulation and expansion of AAF “value proposition”

Redefinition of AAF purpose and mission

Joe, flat tires and Andrew Dice Clay

2008-09-18T18:29:00.000-07:00

Good afternoon Americans, Sterling (A2N2 President, pictured above) and I (Paul Klein, Ad2Reno President) are headed up to the Western Region Conference as well. After a late night in San Fran, our road trip has consisted of several cups of Joe, a flat tire, and a variety of Andrew Dice Clay impersonations. Spirits are high and we're excited for the conference. This blog spot is a great addition to the club.

-pk

Sent via BlackBerry by AT&T