Tips on Writing Articles for Websites Blog

How To Write Super-Effective Ads and Sales Letters!

2009-03-12T02:45:00.000-07:00

How To Write Super-Effective Ads and Sales Letters! By Dean Phillips

"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all of the basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Let's break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the "What's in it for me" question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end.

Next comes the third letter letter in the formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click on the button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) at the end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order within the next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.

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How to Start Online Business

Places to Get Ideas for Blog Posts

2007-09-21T19:18:00.000-07:00

Places to Get Ideas for Blog Posts
By: Sharon Housley

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

1.Google News
Monitor Google News for keywords related to your industry. If you find a story you disagree with or wholeheartedly agree with write about it. Add your thoughts, and editorialize the content. This does not mean you should just repost Google news summaries. The value is not only in the news aggregation, but in the commentary that you provide. Tie news items to specific events, conditions, or the impact of specific news on the industry. Adding a view point or reference to a news article adds genuine value.

2. Web Logs
Look at your websites "long tail", and examine your web logs. Find phrases that are relevant to your website and write in-depth information about those subjects. This is particularly helpful if the blog or RSS feed is used as a marketing tool for the website. By focusing on obscure or less popular search terms and phrases that are found in your web logs, you will not only find that you provide content of interest to your readers, but you will attract additional web traffic.

3. Collate
Many bloggers have established themselves as "experts" by simply amassing and organizing a large collection of information that relates to a specific field. Use the blog or feed to announce and organize information, new products or services in an unbiased way within a specific industry.

4. Search
Most people assume that there is information on every subject on the Internet, but that is not necessarily the case. If you stumble on an area where there is minimal content, consider it an opportunity. Continue developing content. Chances are if you were searching for the content someone else is as well, develop a blog post or RSS feed for information that find inaccessible.

5. Untouchable Content
Consider tackling all of the content that many other publishers find difficult or uncomfortable. Controversial or content that is difficult to write about is often overlooked, look at challenging content as an opportunity.

6. Monitor Authority Blogs
Watch authority blogs for developing industry news. Comment on any breaking news or editorials that you either agree or disagree with. This may attract the attention of an authority blog and could result in a link to your commentary. Be sure to credit the source of any blog posts that you comment on or quote.

7. Advice
If you are an expert? Consider developing an advice column. Let readers send you questions and post the questions and answers in your blog or RSS feed. This allows your readers to direct your content.

8. Conversations
Many bloggers and publishers discover topic ideas from conversations. Create dialogue with both individuals familiar and unfamiliar with your blog topic, the questions that come up could be good fodder for posts.

9. Forums/ Newsgroups / Usenet
Forums are great places to find topic ideas. Read topic specific forum posts then editorialize and summarize the posts.

10. Look Outside the Box
Do not constrain your thinking to parameters found online. The best RSS feeds and blogs are targeted, clear, consistent, and unique. It is okay to occasionally step outside your comfort zone to find appealing content.

While breaking news has obvious value, so to does timeless content and "how to" posts. Don't be afraid to mix it up and provide readers a combination of the two.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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Blogging Tips When Writing Content for your Blog Readers

2007-09-09T14:42:00.000-07:00

Blogging Tips When Writing Content for your Blog Readers
by: Rocky John M. Tayaban

The common mistake that bloggers do is to go straight to writing after they're done constructing their blogs. This is definitely no problem is you have a clear idea of what you're suppose to write, who are you writing for and how you should write it. Writing content for your blog plays a crucial role to your blog's success and therefore, it requires skills and knowledge to do it.

Today's article focuses on writing good content for your blog readers and in order to do so we have to deal with these three questions:

1. Who are you writing for?
2. What are you suppose to write?
3. How should you write it?

Millions of people surf the Internet everyday to look for some specific information. The information ranges from anarchism to zionism, the latest to the oldest, or from 0 to infinity. Given this case, bloggers have so much to blog about. Unfortunately, not every topic can be possibly covered by a single or a few bloggers. Even wikipedia does not have all the information in its database. Moreover, thousands of blogs or weblogs and websites are created everyday making the competition fiercer. What can we infer from these data? Simple. We need a strategic approach in blogging to secure our blog's survivability and success.

Who are you writing for? Blog Readers

Yes, I know that you are blogging for your blog readers but do you know who are your blog readers?

If you are blogging for everyone who visits the Internet then you lack strategic approach in blogging. If however, you have a specific target reader, then you'll probably be successful.

Because we cannot cater to every netizen, the need to segment them arises. I call it Concentrated Blogging. Concentrated Blogging is the process of segmenting or subdividing blog readers to identify a specific segment or subdivision where you can leverage your blog. Concentrated Blogging allows bloggers to focus writing to a specific group of people. Catering to a specific group of people provides the benefit of being able to understand them better, know what they need, what they want etc.

Let's take the case of bloggingmix.com. For my blog, I have decided to write about blogging for bloggers. But bloggers can still be further subdivided into beginners, intermediate, and experts. I've finally decided to write for beginners and intermediate bloggers because I believe I know them better. I have been in the stage of starting my own blog and developing it so I know the needs and wants of beginners and intermediate bloggers.

What are you suppose to write? Quality Information for Blog Readers

What do you think will happen to bloggingmix.com if I start to write about my favorite color or when I blog about my friend's friend's dog? I'm sure, by the time I know it, my blog readers found a better blog that will provide them information about blogging. This is where the idea of continuity (consistency), one of the 3Cs of blogging, comes in. Details about continuity will be discussed thoroughly in the succeeding articles.

People go on-line to search the Internet for Quality Information, information that they need, relevant and useful to them. If you don't have it, expect that there will be few people who will be visiting your blog. Or you might not have any visitors at all. So what are you suppose to write? The answer is obvious. You should write about something that your readers need and want. It should not be a bunch of useless article but rather informative, relevant and useful to them. Try to do this in your blog and see how amazing quality information can do to it.

I have to say however that writing about your personal experiences, or personal stuffs about yourself is not wrong. This is of course assuming that your target readers are limited to your family, relatives and friends. Otherwise, you need to be very controversial or popular for people to be curious and become interested of your life.

How should you write your blog entries? Consider the Nature of your Blog Readers

If you are blogging for Investors then it's perfectly fine to use terms such as Net Present Value, Internal Rate of Return, Discounted Cash Flow etc. But if your blog is dedicated to the average Joe, there's simply no need of using panoplies of multi-syllabic words and quintessential examples if you can decipher the intricacies of your thoughts into fundamental ideas that everybody can comprehend. In short, your objective as a blogger is to send the message across to your target blog readers. Failure to do so, is failed blogging.

There are several ways that bloggers write. Darren Rowse of Problogger.com writes short articles while Steve Pavlina of StevePavlina.com writes elaborate and long articles. Both of them are successful bloggers but their ways of blogging are different. What does this have to tell you about how to write blog posts? Simple. Writing for your blog should not necessarily be elaborate or short… the bottom line is Quality Information. My advice is write freely and objectively. If your topic calls for an elaborate writing, then elaborate is should be but if you don't need too much words to make yourself clear and send your message across, then say it briefly.

In my succeeding articles, I will be writing about how to write search-engine-friendly blog posts. Your primary priority is to blog for your readers and second on the lists are search engines. I'm sure that you are aware that search engines (i.e. Google, MSN, Allthewebs, Lycos etc.) are great sources of traffic for your blog, hence, you should write your blog entries in such a way that it pleases these search engines. Watch out how in the coming posts.

If you have found this article useful, I hope you take the time to share it with others by Digging it, or bookmarking it. I will also appreciate if you take the time to leave your comments or tell us what you think about this article.

MORE READINGS

1. Cost Free Blogging Services
http://www.bloggingmix.com/2007/06/cost-free-blogging-services.html

2. Blogger: Blogger's Choice for Blogging
http://www.bloggingmix.com/2007/06/blogger-bloggers-choice-for-blogging.html

3. Construct Your Own Cost Free Blog with Blogger
http://www.bloggingmix.com/2007/06/construct-your-own-cost-free-blog-with.html

About The Author

Rocky John Tayaban

I'm just a simple guy who's passionate about blogging. An MBA student at Durham University, UK. I blog at http://www.bloggingmix.com

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6 Hot Tips To Get Your Articles Read

2007-09-09T14:39:00.001-07:00

6 Hot Tips To Get Your Articles Read
by: Steve Sharpe

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

About The Author

Steve Sharpe has been a contributing author for this website and is an acknowledged expert in the field of internet marketing. He can be found on the internet at his website: http://www.articleland.co.uk

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Write Your Own E-Book - The Easy Way

2007-09-09T14:38:00.000-07:00

Write Your Own E-Book - The Easy Way
by: Tony Evans

Ever wanted to write your own e-book but don't know where to start; don't know how to write a book; hated English when you were at school? Read on and I will show you how to create your own e- book and have your name as author and only have to write 4 or 5 paragraphs yourself, something anybody can do.

Still with me, right lets get started.

What we are going to do is, using other peoples hard work, create an e-book that will sell like hot cakes. This sounds too good to be true, I know but stay with me. This method is one used by some of the top selling publishers on the internet, to create products time after time.

In another article, 'Researching Your Niche - How Hard Can It Be?', I showed you how to find niche e-book ideas in article directories. Today we're going to use the content in them to create e- books.

Web site owners use Article Directories to submit their articles they have written so they get free publicity for their web sites. At the end of each article is a link back to their web site with a bit of information about their site. These site owners want people to take that article and market it to others so they get visitors to their site with out spending any money on marketing themselves. This is perfect for savvy entrepreneurs who are willing to spend a few hours of their time in order to profit for many years.

Go to www.goarticles.com or any other article directory, and type in the topic of the niche you want to write about in the search bar at the top right (make sure it's on "article content" rather than search by author). So for example type in " gardening". You'll get thousands of result related to what you have searched for. Now what I want you to do is simply go through the results finding at least one hundred quality articles related to the topic of gardening and copy and paste them into Word or some kind of word processing application.

As I've said make sure they are quality articles. If you create an e-book using rubbish you'll just get a sky high refund rate and it will all be a pointless exercise. Do it right from the off and you'll set yourself up for success.

Try and tie all the articles together into one sub niche. For example a sub niche of gardening might be composting. So you could find articles on composting left over food, what plants not to compost that kind of thing. Use a bit of imagination when using this method.

Email Article Authors

You don't want to use any articles without the author's permission. Remember the majority of articles will have been submitted so the author can get visitors to their site without spending a dime. However you never want to breach any copyright laws. To avoid this email the authors of each article. Explain to them that you are creating an e-book aimed at their niche market. You'd love to include their article in your book and you'll include a link back to their site and information about them. Also ask them if they have any other articles you could include.

You can expect around seventy percent of authors you contact to be delighted you're going to include their article in your book. Then all you need to do is discard the articles from authors who you haven't heard from or who won't let you use their article.

Put the articles in an order that makes sense and create a contents page. Use the titles of the articles as contents topics. You could even create chapters aimed at solving certain problems people in your niche have. So for example if you were creating an e-book on golf you could create a section on improving your golf swing, a section on the mind game of golf and so on. All articles would make up separate chapters.

Finally write a short introduction and conclusion. These only need to be a few paragraphs each. Tell people what they can expect to learn and make sure you sign off using your name. Instantly you will establish yourself as an expert. You can also link to your back end products at the end of the book to increase your sales.

Finally you need to turn it into an e-book to sell. Go to www.primopdf.com and download the software. Don't worry it's free. Once downloaded all you need to do is in your word software hit " file"and then "print" and then select "primo PDF" as your printer. Voila. You've just created an e- book using other people's hard work. This whole process can be done in just a few hours. Obviously you may need to wait a day or two for the article authors to get back to you but apart from that you're all set! Anyone can use this method to create more e-books than you'd ever be able to sell.

That's a great method right? I mean it won't cost you anything to create a product yet you could sell hundreds if not thousands of copies and keep all the profits using other people's hard work!

About The Author

Tony Evans a publisher specializing in helping people start their own home based business. Now you know how to create a product in one day learn how to market it by getting a free 2 hour video on niche e-books at http://www.lighteninghomeincome.com

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Choose the Right Website Copywriter to Boost Your Website's Profits

2007-09-09T14:35:00.000-07:00

Choose the Right Website Copywriter to Boost Your Website's Profits
by: Fritz Dorado

Running a website is not an easy job; it takes some effort to make money online. There must be hundreds of millions of webpages out there struggling to be noticed by search engines and by their target audiences. If you are a website publisher who's eager to get your brand or service in front of the right readers, it would take more than just a good logo or business concept to get them flocking to and trusting your site. To grab people's attention and increase website traffic, you must provide something extra, something unique, something they may not find elsewhere. But the problem is, you may have so much on your plate as it is that you can't possibly provide grade-A content 100% of the time. Even great webmasters and website publishers need a little help sometimes.

If you think about it, no amount of black hat SEO or link wizardry will get you the long-term results you are really shooting for. High-quality content is what your target customers want. Skillful linkbuilding may build a lot of short- to mid-term traffic but classic content lasts a long long time. To make serious money online, you have to give your clients this content. Many website owners invest their time and money in web design and online promotions without even considering the importance of original content. Do you really want to look just like your direct competitor -- providing a mirror-image of their services to your readers and potential clients? High-quality content, as opposed to knock-off imitations and readily available templates, is crucial to a website's success. What you need are highly capable content producers who will drive qualified traffic to your website and give it some distinction. This is what competent and effective website copywriters are all about -- producing quality content for your website and help you make money online.

But before you hire, you must ask yourself what exactly you are looking for in a website copywriter. The following guidelines will certainly help you pick the best website copywriter to help you increase your online profits:

1. Can they produce quantity as well as quality?

This is extremely important; high quality content is imperative, and so is quantity. A constant and steady amount of high-quality material is an essential ingredient for a successful online business. A website copywriter has to be able to deliver both quantity and quality to make you money. With this in mind, you must ask them for a guaranteed daily quota. You would want a lot of work done in a short span of time, but you can't possibly expect high quality with that mindset. When you ask for too high a quota you will probably be sacrificing quality. Somewhere around 2000 words a day is average.

2. Will they be able to produce original content?

There are a lot of ways to ensure that your content is purely original. Ask the website copywriter for a guarantee that all written materials will be checked explicitly for duplicate content. To avoid plagiarism and other copyright issues, they must run their work through originality checkers such as webmasterlabor.com/tools/checker and copyscape.com, or other reliable duplicate content checkers available to them. Your content plays a very important role in search engine optimization. Passing off content that you can easily find in thousands of other sites won't help your PageRank or traffic at all. Original high-quality content is indeed the best way to optimize search engine results -- and a website copywriter producing original material makes it all happen.

3. Does the website copywriter have a back-up?

When you retain the services of a ghost writer for a long period of time (to produce blocks of content, for example), you must make sure that there are contingencies in place -- just in case they become unavailable all of a sudden. Having a back-up will ensure your deliverables. Moreover, you have to ask if the back-up is just as, if not more, capable than the original writer. You wouldn't want your content quality to nosedive whenever your leased writer is temporarily unavailable. Using a copywriting company, as opposed to a single freelancer, is your best choice if delivery and quality consistency are important to you.

4. Does the website copywriter have an editor?

Some website copywriters for hire could very well be their own editors. But wouldn't it be better if they had someone to help them with errors they could overlook themselves? Editors play a key role in this process because they make sure that the writer's work is delivered on time, every time. They check for grammatical errors, inconsistencies in flow, compliance with your instructions, and overall quality of the writer's work. Also, they function as project managers; they inform the writer of the topical and stylistic guidelines that the client requires.

5. Do they follow a quality-assurance process?

How can you be sure that you are getting materials that live up to your own standards? Would it cost you extra to send some back to the writer for revisions? Website copywriters should follow protocol as far as quality-assurance is concerned. First, they must submit a block sample of their work to the client. Second, they make necessary revisions after receiving client feedback. This process continues until the client gets what they want. Meanwhile, the website copywriter shoulders all costs incurred during these revisions. Quality-assurance like this will only guarantee the best results in output and client satisfaction.

6. Will the writer surrender full rights of the materials produced to the client?

All materials produced by a website copywriter must be on a purely work-for-hire basis. Ideally, the client assumes all rights to the materials obtained from the writers during the length of their employment or contract. Under the work-for-hire system, copyright ownership falls on the client and not the writer.

7. Can you, as the client, set the tone or style for the articles?

You can, as the hiring party, ask the website copywriter to follow certain parameters -- specifying demographics, for instance. As the client, you must also welcome the writer's preferences in tone and style for the job. To be able to work efficiently, you must allow them to make any suggestion that they think would cater to your audience better.

8. Will they accommodate your format requirements?

Ask for an OS platform-neutral delivery format so your text can be published correctly. These are usually in the form of .txt or .html files.

Website copywriters who offer these services and more will promote a business relationship that is result-oriented, stable, and consistent. With the best copywriter working for you, you can sit back, relax, and leave the arduous content work to them for a change.

About The Author

Fritz Dorado is a website consultant. For more information on website copywriters or ghost writers, visit http://www.webmasterlabor.com

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Generating Massive Income writing Articles

2007-09-09T14:32:00.000-07:00

Generating Massive Income writing Articles
by: Jo Mark

Using specialized article marketing techniques specifically designed to generate income, my life has changed completely. Before I started marketing articles, the traffic to my sites was growing VERY slowly, and so was my income. One month I made $3.67 from my ads, the next month I made $5.21. Hardly enough to live on!

Most people writing articles concentrate on the increased traffic an article can produce. In the course of developing my strategy, I researched hundreds, maybe thousands, of articles on the subject. Many people provided great information on the subject, but failed to provide a link to their site. Some of the author resource boxes displayed nice looking photos, but no link. When links were included, many of them pointed to their home page. It was obvious to me that these authors were either mistaken in their strategy, or trying to build traffic to their site.

When I began marketing articles, I focused on the income they could generate instead of the additional traffic they created. All of the articles I write are targeted to correspond to a product or service I’m promoting. This strategy has worked extremely well for me. In my first month using this method, I wrote seven articles and made $167. This represented a huge increase over prior months. Now, after applying this strategy for a little over six months, I make several thousand per month and it’s growing very nicely.

The reason for this is simple. I believe that people who read my articles are more likely to buy from me. If readers like my style of writing, the information I provide, and the design of my article, they will click my links. If they do not like the article, they will most likely leave the article before finishing it. For that reason, only those interested in my work will click my link.

In addition, all of my articles are targeted to compliment the product I’m promoting. So, if they liked the article, there is a good chance that they will be interested in my promotion.

I close all of my articles with an offer for more information. I prefer to use a free information offer, as many more people will click through for a free report. If instead, you ask readers to: ‘Visit our site for more information,’ only about one third as many readers will click through. For that reason, I prefer the following: For more information on the subject, download our FREE REPORT at http://tinyurl.com/3a4s2r

About The Author

Jo Mark is an Internet marketing authority specializing in the generation of income through the writing and placement of articles. The successful ebooks have helped countless individuals generate article income.

Retiring after 20 years as an Investment Advisor, I now operate several websites. Visit us at http://mysite.verizon.net/vzer1vjr/jomark3/free12.html to earn cash writing articles.

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Writers Deserve Payment

2007-09-09T14:30:00.000-07:00

Writers Deserve Payment
by: Alyice Edrich

I was recently approached by the director of a new company who needed a few articles ghostwritten and wanted to know my fees. The first part of the letter addressed “Dear writer”, not me personally, which tells me this director was mass submitting this request to several writers he found online. Not that much of a big deal, I thought to myself, I could easily reply with a quote. But here’s where the query for a writer got me clicking the delete button instead…

The director changed thoughts midstream and offered a second alternative. Instead of paying me to write an article for him, he wanted me to write about his company and then spend hours pitching the idea to several print publications. He proposed an arrangement that looked very much like this:

“We do not purchase the article; however, you write the article and submit it to [topic specific] magazines and you work out the reprint fees with those magazines. You allow us to use the article, free of charge, for publicity and marketing purposes—with your byline of course. Both parties are required to keep each other informed as to where the article is submitted, for the first year, to prevent duplicate submissions.”

Had he sent me a publicity email letting me know he was available should one of my writing assignments require his expertise, I would’ve held onto his information for inclusion in future topic-related articles. But that’s not what he did.

I wanted to email him back and say, “HELLO! I don’t know what you think writers do all day, but you are requesting that I act as a PR agent for your company and not get paid for it. That is not only disrespectful of my talents as a writer, but as a human being who earns a living from her writing. If I proposed the same scenario to you, would you honestly consider putting in hours of unpaid work to promote my business, The Dabbling Mum.com, without receiving a single dime for it? Or with the hope of being paid by another publication? I highly doubt it. Thank you, but no thanks!”

But instead I simply declined his offer.

Had he offered to pay me to ghostwrite the article for him, he could’ve retained all rights to the article and pitched, sold, or given away the article for free to whomever he pleased. Had he asked me to write the article for him with one-time rights to use my article on his website, with my byline, I would’ve retained the rights to the article, asked him to pay a reprint fee for each medium he wanted to place the article, and then—at my discretion—pitch the article as a reprint to other publications myself. But I was definitely under no obligation to tell him where I sold those reprints.

In all honesty, I’ve encountered several small business owners with similar pitches, and no matter what deal I came up with, these business owners wanted to either pay peanuts to reuse my work anywhere they pleased, without further compensation, or they wanted to sweet talk me into giving my work to them for free or for some barter arrangement I really couldn’t use.

But I wasn’t always this confident in my writing skills or my business. In fact, I’ve been burned or “run over the coals” more times than I care to count. But with age comes wisdom and with wisdom comes a belief in one’s self and one’s abilities.

Over the years, I’ve learned a few valuable lessons, like:

* Never give up all rights to your work unless you feel the compensation is worth it.

* Every paid writing assignment has the potential of becoming a paid reprint, if you know which rights to keep.

* If you seriously aren’t going to pitch the article as a reprint, use it in a book compilation, or use it in another form, negotiate a ghostwritten contract instead.

* Believe in yourself enough to charge what your expertise and experience dictates.

* Believe in yourself enough to turn down writing assignments that simply do not interest you, are outside your area of expertise, or cause you to feel uneasy.

* If you accept a writing assignment and later discover you hate the topic or the person you are working for, don’t walk away leaving the client hanging. Stay professional, give the assignment everything you’ve got, complete the assignment, get paid, and then turn down the next assignment.

In the end, it all boils down to running my freelance career as a business and remembering that my writing is my product.

About The Author

Alyice Edrich is the editor of The Dabbling Mum®, a free parenting publication, and the author of several work from home e-books designed to help parents earn extra cash while spending more time with their children. To learn more, visit her at http://thedabblingmum.com/ebookstore

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Defining and Writing for an Audience

2007-09-09T14:27:00.000-07:00

Defining and Writing for an Audience
by: Laurence James

As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Although often taken for granted, this process is crucial to achieving effective writing - and everything related to what you write will flow out of it. Entire advertising and marketing campaigns have failed due to a lack of understanding of the target audience, so it pays to get it right.

"Knowing your audience before you write will make the process of writing easier because it simplifies the decisions you have to make. Writing with a specific audience in mind will also give your (content) more unity of purpose and style, and will involve your reader more directly." (1). Sounds simple right? Well yes, it is actually. The difficulty comes when you ignore this important part of the writing process altogether.

In practice, defining your audience involves being specific. If you're not clear on exactly whom you are writing for, the reader will not be happy with your message. This result could actually harm your company and sales. "If you don't have a particular intended audience in mind, or if you say that your (content) is for ‘everybody' or 'society' or ‘people interested in this topic,' your writing will tend to be as general as your intention." (2). As a result, your customers will think you have not been trying, so neither will they.

It's not only important to identify your general target market, but drill down into that audience to define specific sub groups - and aim your message directly at them. For example, if you have a website selling ‘Mediterranean Cruises' - you could simply target everyone who goes on cruises, whatever age they are, or what specific needs they have. The resulting content you produced would have to be very general to appeal to all the sub-sections of this huge target audience, and your message would be diluted as a result.

Identify markets within markets

It would be far better to identify the sub-sectors within this broad market, and write specific content for each one - adjusting the style, tone and language of your copy accordingly. This could mean targeted campaigns for the youthful ‘party generation' - the 18 to 30 year olds who expect something quite different from a cruise than the ‘Saga' generation of over 50's. Equally, the sub-audience of families with children would require something different again.

This ‘laser' approach might sound labour intensive, but it definitely pays more dividends than writing generalized copy that washes over everyone. And in the age of Internet search engines with targeted ‘keywords', and sophisticated direct mailing techniques for print campaigns - there really is no excuse for the ‘hit and hope' or 'scatter gun' approach to writing content. And getting it right is actually more productive. In the equation between defining your audience and writing effective content, it seems "the more specific your choice is, the easier your decisions will be." (3).

If you respect your audience, and write highly targeted copy that really ‘talks' to your readers, you're making a commitment to forming a meaningful relationship with your customers that will pay off in future. When people believe you have taken the time to research their needs and produce high quality content specifically for them, their confidence in you and your company increases. It's a subtle psychological response where the reader says, ‘This Company has taken the time to find out what I really need, that impresses me - I feel I can trust them.'

The essential process of targeting your audience is often overlooked, but it affects everything you do in terms of content production. As high quality content is the backbone of every piece of marketing you do - it's crucial your organization reaches the right people with the right words. In this context, the results of choosing the wrong audience and the wrong words could be very expensive.

Sources

1-3 - Dr. Steven Hale, ‘Choosing and Writing for an Audience', Georgia Perimeter College, 2006

About The Author

An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box - http://www.thecopybox.com

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Professional Article Writing, From Hobby To Income

2007-09-09T14:23:00.000-07:00

Professional Article Writing, From Hobby To Income
by: Brian Ankner

In the art of writing there are several areas or levels of expertise. We will go over a few of them and find out where you would like to end up in the world of professional article writing.

The hobby blogger writes to tell stories of what they have seen, read or about an experience they had at some sort of event, online or off. The hobby writer rarely uses a spellchecker and their posts usually reflect the innocence of a novice writer.

The casual writer is the more serious blogger or website owner that tries to convey a story, write a review or share knowledge in their field of expertise. They will have several sites or blogs in areas surrounding their life and occupations, often times posting in several other peoples blogs or forums daily. Whether they know it or not, they are actually grooming themselves to be a great writer.

The advanced writer supplies content for others in the way of articles, white papers and reports after doing research in that particular field and composing relevant, targeted information about the subject. They may get compensated for the material or submit the articles to directories for distribution for SEO reasons or to establish themselves in the market as an authority for sales purposes.

Professional writers get paid well for their efforts. Sometimes in the tens of thousands for a high conversion sales letter, documentary, biography, or book. They are the syndicated columnists, feature story authors in magazines and the ever popular technical manual composers. They will often have pen names to protect their identity and can be ghost writers giving up all rights to the project for compensation.

In the advanced and profeessional areas, writers are sought after mostly due to the fact that not everyone can convey their thoughts and ideas well, let alone write them down in the proper format or storyline. Hence the growing need for writers.

In the online world thousands of websites and blogs are being created every day and the one common theme between them all is they will need content written.

The majority of all websites are about a company or service, the balance are for selling products either physical or digital. A small percentage of sites are purely informational and are not monetarily driven like the .gov sites and some .org sites.

Almost all offline companies that want a website created will hire it done. A golden opportunity for writers. Just plug in with a few website creation companies and you will have a nice part time freelance writing job.

Online marketers trying to sell products will try to write their own sales pages for the small or low cost products but when it comes to the high end market they will inevitably seek out a professional to be able to convert as many leads as possible thus reducing their cost to sale ratio.

This is where the advanced and professional writer comes in to the play and are eagerly sought after.

An advanced writer can work on an almost endless variety of projects. A writer can either focus on an area of expertise, or write a greater variety of general knowledge articles. The going rate for quality articles in the 500-700 word range is $15.00-$25.00 each depending on the quantity ordered. Not bad considering and article can be made in less than an hour for the groomed writer. A nice paying part time job and a respectable full time income when you build up your client base.

As more high end products and services come online the professional writer can develop an awesome stream of income when they have proven themselves in the market. I know many of the top writers for the online world and it is usually a six month wait before they can get to your project unless you have very deep pockets.

Most of the professional writers for online copy easily exceed six figures a year and rarely do they get a blister on their finger from the keypad!

For the beginner there are many resources for developing the skill of writing. There are workshops, seminars, courses, reference books, and connection with other writers. I currently subscribe to many copywriters RSS feeds so I can study their style. Every day will become part of a your training. Every minute at the keyboard adds to your store of information, ideas, topics, methods and style.

A writer is not a writer until they put words to paper or screen and this is the application of the training that you will have acquired over the years. Yes I said years, it takes time to get good at anything worthwhile.

Usually, most of us see the quality of our work going up as we ramp up our productivity. The old saying is "the first one is the hardest" and it plays true in writing also. My first article had to have taken at least four hours or more and the end result was nothing to be proud of! After a while and the desire to get better, it now takes less than an hour to write a 600 word article, research included.

Article writing is an art form - not only must you be continuously creative, but you also must have the desire to continue. As long as you have an ounce of creativity you will be able to become a good writer.

Eventually, you'll get to the point where the discipline, the passion, and the experience will all come together and your skill as a writer will either produce a nice income or the sites and blogs you create will get highly ranked from the quality content.

About The Author

Brian Ankner has been writing articles and website content for quite some time now and has created a site dedicated to helping aspiring artists blossom into great writiers. For the resources that he uses, go to http://www.topshelfarticles.com/Professional_Article_Writing.html and pick up the tools to start your publishing career.

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The Art of Persuasive Business Writing

2007-09-09T14:19:00.000-07:00

The Art of Persuasive Business Writing
by: Courtland Bovee

All good writing involves persuasion-getting the reader over to your side. You may be writing to persuade a colleague to take on a new project, writing a blog post trying to persuade people to accept a new idea, or writing persuasive advertising copy for a new product. In each situation, your goal is to persuade your readers that you have something to say and that it is in their best interest to take the action you have requested.

Here are five elements to keep in mind when writing persuasive messages.

1. "You" attitude. Too much business writing has an "I" or "we" viewpoint, which causes the writer to sound selfish and not interested in the reader. If you want to get your point of view across, convey information, or persuade the reader, you have to talk in terms of the reader's interests, hopes, wishes, and preferences. Good writing psychology requires that you present your message in light of the reader's viewpoint rather than your own.

"I" or "We"
To help us process this order, we must ask for another copy of the requisition.

We trust you will extend your service contract.

"You"
So that your order can be filled promptly, please send another copy of the requisition.

By extending your service contract, you can continue to enjoy topnotch performance from your equipment.

2. Warmth. You can make all sorts of mistakes in your messages yet still leave your readers with a good feeling if you can convey the magic intangible of personal warmth. Warmth is more difficult in writing than it is in oral communications. Essentially, warmth is an aspect-possibly even the measure-of the "you" viewpoint. You should not only demonstrate concern for the audience's problems but interest in their attitudes and an appreciation of the ways in which handling the situation is going to be helpful to them.

3. Parallel experience. One way of touching the right spots with your reader is to draw on a parallel situation in your own experience. Build your writing around this experience, or use what you learned as a basis for your writing. By creating a sympathetic bond between you and your reader, you enhance the person-to-person connection and help your reader to become more open to what you are saying.

4. Good manners. If you want to persuade your reader, you must show impeccable manners. In other words, be nice. If you are rude or overly aggressive, your reader will shut down to your argument and turn elsewhere. When in doubt, put yourself on the other end of the writing and ask, "How would I feel if this was directed at me? Would I be offended, or would I be open to listening to more?"

5. Tone. The tone of your writing goes beyond the content of your words and offers the reader an overall feeling or indication of your meaning. The overall tone of your message will depend on the subject, but a general guideline is to stay positive. Suggest to your reader that you are interested in his or her problems and in solving them. A good tone is ruined by using harsh words or phrases. Some examples:

Poor
the alleged loss
you claim that
you neglected to send
in which you assert
if we were at fault
we request that you send us

Improved
the loss you refer to
we understand that
you did not send
you tell us
please accept our apologies
please send us

Persuasion is an art, not a science-but that does not mean there is no winning formula. By incorporating these five elements into your business communication, you will have a greater chance of getting your reader to stop, listen, and take the action you want.

About The Author

Courtland L. Bovee, one of America's leading instructors in clear and effective communication, co-authors several leading college-level texts with John V. Thill, a prominent communications consultant and current Chairman and Chief Executive Officer of Global Communication Strategies. Their website, Business Communication Headline News, the #1 business communication site on the web, is at http://www.businesscommunicationheadlinenews.com

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Six Types of Words That You Should Axe in Business Writing

2007-09-09T14:16:00.000-07:00

Six Types of Words That You Should Axe in Business Writing
by: Courtland Bovee

In business, we often compose messages in a hurry-e-mails, notes, urgent reports, or last-minute projects. Editing is, therefore, especially necessary to rid your writing of confusing, boring, and obsolete elements.

This article helps you decide which words to cut and which words to put in their place.

1. Unfamiliar/Technical Words. You will communicate best if you use words that are familiar to your reader. (Clichés are an exception to this rule-words and phrases that people have heard too often tend to turn off their minds a little and propel their eyes on to the next thing.) To create effective business communications, assume your reader is a layperson with limited technical knowledge of the subject-do not write over your reader's head by using technical words or jargon.

Unfamiliar
ascertain
consummate
peruse

Familiar
find out, learn
close, bring about
read, study

2. Long Words. A paragraph full of long words can be yawn inducing. Make an effort to use short words; they tend to be more easily digestible.

Long
During the preceding year, the company was able to accelerate productive operations.
The action was predicted on the assumption that the company was operating at a financial deficit.

Short
Last year the company was able to speed up operations.
The action was based on the belief that the company was losing money.

3. Abstract Words. The line between abstract and concrete words is hard to define, since all words have something of the abstract in them. In general, abstract words have a greater number of meanings, most of them somewhat vague, so your reader has to try to interpret which meanings apply. Concrete words are those that give your reader a specific mental picture.

Abstract
sizable loss
near future
work saving machine

Concrete
34 percent loss
on Wednesday
performs the work of five operators

4. Passive Words. Verbs are the strongest words, and they are at their strongest when they are active rather than passive. Active-voice verbs show their subjects in action; passive-voice verbs act on their subjects. While the passive is needed for variety and has definite uses (such as to avoid placing blame), the active voice strengthens and shortens sentences.

Passive
A sales increase of 32 percent occurred last month.
The new procedure is thought to be superior by the president.
The office will be cleaned by the janitor.

Active
Sales increased 32 percent last month.
The president thinks the new procedure is superior.
The janitor will clean the office.

5. Camouflaged Words. Watch for these endings in the words you use (check the polysyllable words): -ion, -tion, -ing, -ment, -ant, -ence, -ence, -ancy, -ency. Most of these endings are used to change verbs into nouns and adjectives. In effect, they are camouflaged verbs. Get rid of them and strengthen your writing.

Poor
The manager affected implementation of the new rules.
Adaptation to the new office environment was made easily by the personnel.
We make verifications of the shipments weekly.

Improved
The manager implemented the new rules.
The personnel adapted easily to the new office environment.
We verify shipments weekly.

6. Unnecessary Words. Most business writing could do with a pruning job. To reduce unnecessary words, start with a clear idea of what you want to say. After composing, go through your message and cut every word that is not essential to your meaning.

Poor
consensus of opinion
first and foremost
just recently
ask the question
basic fundamentals
exactly identical
very unique

Improved
consensus
(either word, but not both)
recently
ask
fundamentals
identical
unique

So be your own editor, cut the poor and unnecessary words, and polish your writing to make your communication in business more effective than ever.

About The Author

Courtland L. Bovee, one of America's leading instructors in clear and effective communication, co-authors several leading college-level texts with John V. Thill, a prominent communications consultant and current Chairman and Chief Executive Officer of Global Communication Strategies. Their website, Business Communication Headline News, the #1 business communication site on the web, is at http://www.businesscommunicationheadlinenews.com

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Ten Ways to Write Great Blog Posts That Get Attention

2007-09-09T14:02:00.000-07:00

Ten Ways to Write Great Blog Posts That Get Attention
by: Courtland Bovee

Millions of blogs fight for readership online (over 75 million by some counts), with thousands more being created every day. Making yours stand above the rest may seem like a daunting task, but here are ten suggestions for making your blog posts stand out from the crowd.

1. Write each post title so it grabs the reader's attention. It is the first thing someone reads, and it should get your reader's attention right away. Your title should both pique the reader's interest and be informative. Do not write "Business Writing Advice"; instead, say "The Best-Kept Secret to Reducing Your Business Writing Worries." Longer titles have the advantage of describing in detail what your post is about; 8-12 words are a good range.

2. Keep sentences short and clear. A little goes a long way. Readers are busy people and they will not spend hours detangling complex syntax or sifting through blocks of text. Also, use strong language. Start a new paragraph every few sentences, and limit each post to 250 words, if possible. If you cannot write it in under 250 words, split it into two entries.

3. Break up the text. Use numbered lists, bullet points, and subheadings to make your posts easy to scan. Lots of white space on the page is a good thing-it allows your reader to take mental breaks and let the knowledge soak in. In addition, with the inevitable clutter of banner ads and side text, this technique puts some distance between your writing and all those distractions.

4. Keep current. No one wants to read old news. Your job is to stay up-to-date so your readers do not have to themselves. Read newspapers. Scour the web for references. For example, if you write a blog about business communication, subscribe to Google News Alerts using keywords related to the field, such as blogs, podcasting, instant messaging, business letters, memos, and business reports, so you will always be well informed. Posting items from last month or last year will lose your reader's interest faster than you can say "Enron."

5. Be bold. Timidity is an easy path to anonymity. Do not be afraid to create and state your opinions. Of course, there are some situations in which objectivity rules-but you have to give people a reason to read this blog by you and not by the person next door.

6. Be accurate. If you make a statement, be prepared to back it up. Know what your sources are and quote them accurately. Misinformation spreads like wildfire online; do not be the spark that sets it off or the wind that fans it.

7. Contribute to the conversation. Links are great-but then what? Do not just post links to the same tired sites, offer your reader something new. Contribute to the conversation. Your goal is to be the site to which everyone else is linking-so you had better have something worth writing about.

8. Stay focused. Once you have defined the theme of your blog, stick to it. A blog about piggy banks has no business posting about the latest innovation in alternative energy. Such a deviance will only confuse your reader and chip away at your virtual authority.

9. Use key words liberally. Keywords are, well, key. Harness your blog's search engine potential by dousing your title and post with effective keywords that will help interested parties find your page in the vast, muddled blogosphere. This is one of the most important elements of getting your blog read-go at it with gusto.

10. Be consistent. Keep a schedule and stick to it. Post frequently-at least several times per week if you want to increase your potential of attracting new readers. Let your blog languish for weeks without updates and your audience will move on to fresher ground.

Maintaining an informative blog that people want to read takes hard work and good writing skills. Find what makes your writing unique-and flaunt it for all it is worth.

About The Author

Courtland L. Bovee, one of America's leading instructors in clear and effective communication, co-authors several leading college-level texts with John V. Thill, a prominent communications consultant and current Chairman and Chief Executive Officer of Global Communication Strategies. Their website, Business Communication Headline News, the #1 business communication site on the web, is at http://www.businesscommunicationheadlinenews.com

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Writing Articles - Can put money in your pocket

2007-09-09T13:23:00.000-07:00

Writing Articles - Can put money in your pocket
by: John Arrington

Writing articles has one purpose and that is to generate traffic, not to be written as a sales letter.

Writing and submitting articles can generate huge amounts of traffic and create a very nice income for you, if done correctly.

If you are starting a Home Business and want to make money online than articles are the way to go. Why? Because

traffic generated from submitting articles is all targeted traffic. Because those who search online for information click on your article are searching for what you have to offer.

To see the amounts of traffic and sells needed to become successful online you must write at least one article a day.

More the better you must have at least 200 or more articles submitted to top quality article Directories before you start seeing results from your efforts.

The process is slow at first and than in about six months you'll start to notice an increase in traffic and sells generated from all those articles you have submitted.

Just stay focused and continue writing more and more articles and you'll reap the rewards later, in some cases for years to come.

There is money to be made writing and submitting articles. If you don't give up and quit.

If you are looking for a quick buck, writing and submitting articles is not the answer. You must be committed for the long haul. And sooner or later you'll profit big.

NOTE: Work hard now and relax later. Or work hard all your life and have nothing to show for it.

Copyright © 2007 & Beyond All Rights Reserved.

This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.

About The Author

John Arrington has 12 years experience in the marketing business. And has helped countless of people to become successful. Blog site: http://jarrington.blogspot.com/

If you want to learn how I do it. I just released a new ebook loaded with all the techniques you'll ever need to know about making money submitting articles. It's called "Article Marketing Masterminds" Get it here: http://tiptopwebsite.com/johna

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How to Advertise Your way to Success?

2007-09-09T13:18:00.000-07:00

How to Advertise Your way to Success?
by: John Arrington

I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully... So, what are the best ways to advertise?

Remember the one who advertises the most, makes the most money.

Think of advertising like going fishing:

1. You need good equipment (website, products to sell)

2. The best bait (ads, sales letter, advertising)

3. Know where the fish are biting (target the right prospects, every where)

4. Patience (relax and wait for a bite. Then reel them in)

The ABC’s of successful advertising:

A. Advertise

B. Business

C. Continuously

Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.

I’m here to tell you. Advertising is the key to your success. Stop or slow down on your advertising and your business will soon die. I guarantee!

You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.

Have you ever stop to think about all the advertising around you every single day?

Pick up anything around you right now, and you will see the brand name or logo of the company on it.. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.

What about driving down the highway? Billboards, store fronts, semi trucks (company names on side of them.) Ups, FedEx, Cex, Pam, J. B. Hunt, etc.. What about tv, radio, the internet... Lets face it advertising is powerful and the way to your success.

Now, I’m going to knock you for a loop.. Did any of these advertisements have a single prospect in mind? No, they flashed their message before everyone..Why, because like fishing you just don’t know which fish are hungry and which ones will bite at any given moment... So you always have to be prepared for a bite from the strangest places...

Which leads us to the reason I wrote this article.

What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. Stuff them in magazines while you wait at the doctors office, dentist office. Be creative.

Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.

Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one you're looking for to get off the highway.

Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall and you go and buy a picture of a sunset...

What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie..

What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard..

See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one.

So, you also should be advertising every where you can.

Hey, check your cell phone. What brand is it? You might be that companies sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising...

See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up...(cash flow.) I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere...

Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take some flyers, index cards, and business cards along with you..

Leave them in all kinds of places. Leave one on the table at a restaurant with the tip... How about placing business cards in the envelopes when you pay your bills.

Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.

My moto is: The one who advertises the most, makes the most money.

When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I start placing ads I’m making money. I guess you can tell I’m so focused on advertising. I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.

Tip for today: Start searching the web for new places to advertise. New ones pop up every day.

I even give my customers a free gift for just letting me know where they seen my ad...

Copyright © 2006 & Beyond All Rights Reserved.

This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.

About the Author:
John Arrington has been in the marketing business since 1995. John is dedicated to helping others to become successful with their business.

You may visit his website at:

Marketing With Excellence
http://tinyurl.com/rds3p

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