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Cisco Announces Winners of Its Lifestyles of The Tech Frustrated Competition

2009-09-21T15:55:00.000-07:00

Cisco today revealed the winners of its “Lifestyles of the Tech Frustrated” competition. The Lifestyles of the Tech Frustrated competition started early July and offered customers the chance to win a Flip Mino HD Camcorder. The competition closed in August and now winners have been selected. The winners and their stories can be found at our Lifestyles of the Tech Frustrated website: http://www.networkmagic.com/techfrustratedwinners.
Highlights

* The winners of the Cisco Lifestyles of the Tech Frustrated contest were announced today and can be found here: http://www.networkmagic.com/techfrustratedwinners
* Winners will receive a Flip Mino HD Camcorder
* The Cisco Consumer Products group invited entrants to tell their stories that depict the challenges and advantages of home networking. Cisco wanted to hear about what customers use their home networks for and what they accomplish in their lives through technology. The competition also asked how customers' problems were solved through the use of the Network Magic software.
* Stand out entries included Gerard from Albuquerque who wrote a poem about home networking, Lisa from North Carolina talked about her experience of her network working one day and then next it wouldn’t, while John from Virginia wrote in about the different Network Magic offerings and how they help him and his network.

AVnu Alliance Launches to Advance Quality of Experience for Networked Audio and Video

2009-08-27T09:14:00.000-07:00

Founders Include Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc. A group of industry-leading Audio/Video (A/V), consumer electronics and silicon companies today announced the launch of AVnu™ Alliance. The Alliance is an industry forum dedicated to enhancing professional-quality audio/video by promoting emerging IEEE 802.1 Audio/Video Bridging (AVB) networking standards for a broad range of markets including automotive, consumer electronics, and professional A/V. The founding members of the AVnu Alliance include Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc. In addition to the Founders, Avid Technology Inc., Marvell and Meyer Sound Laboratories, Inc. have joined the AVnu Alliance as the first Promoters.

AVnu Alliance aims to establish a professional quality A/V experience in networked environments, whether an HD television or music studio, a car, a concert hall, a stadium or a home theater. Today, out-of-sync audio and video, glitches and delays can occur in many of these settings, unless complex, proprietary solutions are deployed. For example, in networked whole-home audio systems, there is no standards-based solution to make the speakers play in sync.

To address these issues, the AVnu Alliance is promoting the IEEE standards, currently in development, for 802.1 AVB (Audio Video Bridging) and also the related IEEE 1722 and 1733 (which extends RTP for use with AVB).

The draft AVB standards are designed to work over widely-used IEEE 802 layer 2 networks. These new standards provide networking features for tightly controlled media stream synchronization, buffering and reservation. Use of AVB enables higher layer protocols and applications to realize professional-quality A/V even if there are various lower-layer network links in the path between endpoint devices. AVnu expects to see initial deployment of AVB on Ethernet networks and anticipates other home networking standards will follow.

“The AVB technology developed by the IEEE has reached a level of maturity that permits its use in the creation of innovative new products,” said Rick Kreifeldt, AVnu Alliance chairman and president. “Our mission is to drive these cutting-edge technologies into the professional A/V, automotive, and consumer electronics markets, enhancing the quality of experience across a broad range of products and applications.”

AVnu Alliance is committed to bringing together leading companies to promote and advance these technologies. The organization will support the creation and implementation of compliance test procedures and processes that promote interoperability of AVB-enabled networked products, helping to ensure A/V devices work together to provide a professional level of quality. These efforts will enhance the network backbone, complementing the ongoing work of existing organizations and standards bodies specifying higher layer A/V protocols and applications in each market space.

“A/V networks are becoming burdened by greater complexity and the ever-increasing demands of streaming content, yet there are few options to ensure reliability in a heterogeneous network based upon open industry standards,” said Jonathan Gaw, Research Manager at leading IT market research and advisory firm IDC. “Broad, cross-industry efforts are crucial to ensure that the quality-of-experience is addressed early in the product development cycle, and to promote the interoperability of products being deployed in professional A/V, automotive and home networking scenarios that are more demanding than ever before.”

Industries that may benefit from the technology include professional A/V equipment manufacturers and installers, automotive A/V equipment suppliers and automotive OEMs, consumer electronics manufacturers and silicon manufacturers.

RVU Alliance Forming to Accelerate Development Of RUI Technology

2009-08-14T10:06:00.000-07:00

Broadcom, Cisco, DIRECTV and Samsung are forming an alliance to develop a specification for a full-featured “pixel accurate” Remote User Interface (RUI) that will form the core of the new RVU technology. The RVU Alliance complements and benefits existing industry interoperability initiatives and underscores its founders’ commitment to the sharing of digital content in the connected home.
Highlights/Key Facts:

* RVU Alliance’s pixel accurate RUI technology will provide an identical user experience on all RVU-based thin client CE devices throughout the connected home, including digital TVs (DTVs), digital media adapters (DMAs) and set-top boxes (STBs).
* Refinements to the user experience can be deployed in the home with a single update in the RVU-based media server appearing on all subscribing thin client CE devices.
* RVU technology is expected to accelerate the availability of service provider content throughout the connected home. A server-controlled, common user experience helps enable the rapid introduction of new features and applications that typically accompany commercial content.
* One important industry interoperability initiative is the Digital Living Network AllianceSM (DLNA®), of which RVU Alliance founders are promoting members.
* The RVU Alliance is an Oregon-based non-profit mutual benefit corporation with membership participation at Founding Promoter, Promoter and Contributor levels. For more information about the RVU alliance, visit www.rvualliance.org.

Supporting Quotes:

Rômulo Pontual, DIRECTV’s chief technology officer:

“We believe both consumers and service providers will embrace consumer electronic equipment with RVU technology because it enables a high quality digital entertainment experience throughout the connected home. We are committed to the RVU technology and are planning to deploy it in media servers and clients beginning early in 2010.”
Martin Manniche, chief technology officer for Cisco Consumer Business Group:

“Cisco’s vision is to enable people to live a connected life that is more personal, more social and more visual. The RVU technology represents an excellent step towards achieving that vision in the home entertainment environment.”
Rich Nelson, Vice President of Marketing for Broadcom's Broadband Communications Group:

“As consumers look for new ways to connect, share and enjoy commercial content throughout the home, Broadcom is committed to enabling connectivity for an enhanced digital entertainment experience. By supporting RVU technology on set-top box, digital TV and Blu-ray system-on-a-chip (SoC) solutions, we are enabling a consistent look and feel on connected devices in the home.”
Thomas Rhee, Samsung's SVP of Digital Set Top Box:

"With the addition of RVU technology, device software integration process is simplified for consumer electronics manufacturers such as Samsung. We're excited about the RVU RUI and how this technology has DLNA as its foundation."

Cisco Is Holding A Contest For Consumers to Submit a Story

2009-07-06T11:25:00.000-07:00

Cisco today announced a contest called Lifestyles of the Tech Frustrated, starting today through August 16, 2009 that asks consumers, who have a home network, to send in a 500 word story of their networking set up frustrations and how they solved their problems. The top 10 entries as deemed by a panel of judges will win a Flip Mino HD Camcorder.
Competition Highlights/Facts:

* The Cisco Network Magic website is inviting entries where consumers can share their stories which depict the challenges and advantages of home networking. Cisco wants to see what customers are using home networking for and what they accomplish in their lives through technology.
* Contest Story Assignment: Tell us about your home or office computer network, and any difficulties or frustrations you have or have had with setting up and using it. We’d also like to hear how you fixed the problem using Network Magic or the networking software or hardware solutions. Please submit your written story in no more than 500 words.
* The top ten stories, as judged by a Cisco independent panel of judges, will have the chance to win a Flip Mino HD Camcorder, valued at $229.99*.
* To enter the Contest, log on to http://www.networkmagic.com/techfrustrated and fill out the registration form, including reviewing the Official Rules and checking the box indicating acceptance of the rules. When finished reviewing the rules, click "Submit" and follow the instructions to summit your 500 word story.
* The contest is open from July 1 to August 16, 2009 to legal residents of the United States and the District of Columbia who are at least 18 years of age.

Network Magic Facts/Highlights:

* Cisco Network Magic is a home and home office network management software solution which helps users set up, manage and protect a home network. The software program helps enable users to connect their devices such as routers, PCs, printers, media hubs, media adapters and internet cameras etc., along with share printers and files. Users can also control access to the Internet and track online activity to ensure no users are abusing their privileges.
* Network Magic also helps protect networks with enhanced WPA security capabilities and status alerts to block intruders and warn of any attempts from unauthorized sources. Network Magic can also help to repair network and Internet connections to keep everything running smoothly and optimize productivity.

AT&T, BT and Tata Demonstrate Industry's First Cisco TelePresence Call

2009-07-01T14:26:00.001-07:00

Significant Milestone Achieved in Developing Global Public Cisco TelePresence Network. AT&T, BT, and Tata Communications, today took a significant step forward to deliver Cisco TelePresenceTM services globally, by conducting the industry's first multipoint, intercompany Cisco TelePresence meeting across multiple carrier networks. AT&T, BT and Tata, together with Cisco, demonstrated the technical ability for a Cisco TelePresence user to call others on any carrier network with high levels of security and reliability.
Highlights / Key Facts:

* Inter-carrier intercompany services have the potential to allow Cisco TelePresence users to call one another across participating networks, reliably and with high levels of security.
* The demonstration at Cisco Live 2009 consists of inter-carrier Cisco TelePresence connections between the following sites on AT&T, BT, and Tata Communication's networks:
o AT&T Telepresence Solution sites in Bedminster and Morristown, N.J., and Chicago, Ill.
o A BT site in Colorado Springs, Colo.
o A Cisco site at Cisco Live in San Francisco
o Tata sites in Boston and London
* This demonstration is another key step in Cisco's strategy to bring Cisco TelePresence to everyone, everywhere. It comes on the heels of recent announcements including Cisco TelePresence Extended Reach for one-screen systems over T-1 speeds, HD video conferencing interoperability, and Cisco WebExTM video interoperability.
* More than 350 organizations have selected Cisco TelePresence for more than 2,300 rooms to improve collaboration and productivity and accelerate business decisions. Cisco TelePresence is one of the fastest-growing emerging technologies.
* Cisco has also installed more than 500 Cisco TelePresence rooms on its own internal network for greater productivity and effective collaboration.

Executive Quotes:

* Marthin De Beer, senior vice president, Emerging Technologies Group, Cisco

"Today's demonstration marks a significant milestone for Cisco's service provider partners and our customers. With inter-carrier intercompany Cisco TelePresence, we're extending the power of video communications and collaboration across network service providers to bring people a new visual experience that's as easy as making a phone call."

* Bill Archer, chief marketing officer, AT&T Business Solutions

"Inter-carrier connectivity is the next step in building out telepresence for improved collaboration for businesses throughout the world. With the AT&T Telepresence Solution we are providing companies today with the ability to interact with customers or other key businesses in a highly-secure environment. Looking to the future, AT&T is committed to working with other network service providers to bring this proof of concept to market as soon as possible."

* Jeff Prestel, general manager, Video Business Unit, BT Conferencing

"To drive the ultimate value from telepresence services, enterprises need to be able to collaborate with colleagues, partners and customers, regardless of their network provider. We are delighted to participate with Cisco to help empower our customers to experience the versatile, easy-to-use and reliable communications of the future and to enable customers to maximize the return on their TelePresence investment."

* Peter Quinlan, director, Managed Telepresence Services, Tata Communications

"This proof of concept with AT&T and BT showcases how Tata Communications will conveniently support B2B sessions among any connected private and public Cisco TelePresence rooms, on the Tata Communications global network and also inter-carrier. This pioneering global service pushes managed telepresence from being a private intra-company experience to an open inter-company experience able to bring together the full ecosystem of employees, partners, customers and prospects. This open intercarrier B2B capability enriches Tata Communications' comprehensive approach to managed Telepresence services."

Cisco's Smart+Connected Communities Provides Sustainable Economic Opportunities

2009-07-01T14:24:00.000-07:00

Smart Connected Buildings Solution to Transform Energy Demand and Utilization. Cisco today announced Smart Connected Buildings as its latest emerging technology, a key component in delivering on its vision for Smart+Connected Communities, one of 30 key market adjacencies the company has identified. Smart+Connected Communities addresses the growing need for sustainable energy to meet the demand of increasingly urbanized populations by providing a network-enabled blueprint for successful smart cities of the future that run on networked information. The solution builds on Cisco's networked sustainability platform to further utilize the network to increase energy efficiency, create new tools for 'energy-aware' city management, and enable economic opportunity and quality of life gains for citizens.

As a key component of delivering on the Smart+Connected Communities vision, Cisco today announced the availability of the Cisco® Network Building Mediator, a Smart Connected Buildings solution that provides the intelligence to interconnect and enable building systems such as heating, ventilation and cooling (HVAC), lighting, electrical, security, and renewables over the IP network to build smart and energy-efficient buildings of the future. This provides operators and owners of these buildings with new ways of managing how energy is used based on policies that make sense for occupants.

As the majority of electricity in the US is consumed in offices and commercial buildings, Cisco believes the network has the potential to create a significant impact on global energy efficiency and reduction of Green House Gas emissions by further integrating information technology into Smart Connected Buildings. By continuing to extend our networked sustainability platform, Cisco will help accelerate energy innovations over IP from energy generation across the grid to commercial buildings and all the way to the home.
Highlights / Key Facts:

* The new Smart Connected Buildings solution, Cisco's latest emerging technology, aims to enable sustainable energy reduction and the future-proofing of facilities through a flexible integration of new technologies that help deliver energy efficiency and environmental stewardship for Smart+Connected Communities.
* This represents the first Emerging Technology business unit incubated from Cisco's Globalisation Centre East in Bangalore, India. The business unit integrates technologies from Cisco's acquisition of Santa Barbara, Calif.-based Richards-Zeta in January 2009 with Cisco networking technology and concurrently develops innovative software solutions for energy management.
* Sandeep Vij, vice president and general manager, leads the team out of the Globalisation Center East, reporting to Marthin De Beer, senior vice president of the Emerging Technologies Group.
* Smart Connected Buildings first solution, Cisco Network Building Mediator, provides an extensible architecture to allow building operation managers to easily monitor, measure and act on energy systems while adding renewable technologies such as solar, wind and fuel cells as well as energy-efficiency programs such automated demand-response programs to reduce capital and operating expenditures.
* The Cisco Network Building Mediator communicates "southbound" with building systems using a variety of industry open-system protocols. It then converts the data to open XML/SOAP Services which connect "northbound" to applications, utilities, enterprise management systems and cloud services.
* The Cisco Network Building Mediator extends Cisco EnergyWise technology to deliver the most comprehensive business energy-management solution, providing energy monitoring, reporting and saving to more systems and devices in any building.
* Cisco also announced that more than 20 technology partners will join the Cisco Development Technology Program for the Mediator in bringing solutions and services to Smart+Connected Communities.
* In addition, Cisco plans to introduce an Authorized Technology Provider Program for channel partners and system integrators who will be supporting sales and services for customers.
* The Cisco Network Building Mediator is orderable now and is available in two configurations; the Cisco Network Building Mediator 2400 and the Cisco Network Building Mediator 4800. Pricing starts at USD $4995.

Executive Quotes:

* Marthin De Beer, senior vice president, Emerging Technologies Group

"Today's announcement of Smart Connected Buildings as Cisco's latest Emerging Technology highlights the strength of our internal innovation engine for identifying and developing solutions in key market adjacencies. Our aim is to create a new set of systems and solutions that take the network and extend the power of the platform to deliver sustainable energy management from information technology and commercial buildings all the way through to smart grid and the home."

* Wim Elfrink, chief globalisation officer and executive vice president, Cisco Services

"Over the next three to five years, as more people around the world migrate to urban centres, 3 billion individuals around the world will connect to the Internet. Cisco envisages a future where successful communities and cities will run on networked information, and where information technology will help the world better manage its energy and environmental challenges. Cities of the future, and many innovative cities now, are addressing the issues and opportunities of this new world by thinking about the network as the platform for economic development, better city management and an improved quality of life for citizens. Everything connected to the network in these smart+connected communities can be greener."

* David Shroyer, controls engineer, NetApp:

"Within 20 minutes of the demand-response signal from the utility, the Cisco Network Building Mediator reduces lighting by 50 percent and raises the temperature set point by four degrees, shedding 1.1 megawatts. In conjunction with other systems, the Cisco solution has helped us reduce energy consumption in our Sunnyvale location by 18 million kilowatt hours in 18 months. We have reduced our carbon footprint and have saved an estimated $2 million in energy costs."

* Peter Kelley-Detwiler, SVP, Demand Response, Constellation Energy Group Inc.

"We have created a load-response solution in which the customers get paid for curtailing their consumption during the period of high or peak demand on their systems. The way we help them is we take the Cisco Network Building Mediator and use that to coordinate with the building and send a signal to automatically shut down systems."

* Norm Campbell, manager, Metering Systems, Simon Property Group

"Organizing our energy and building systems required an equally dynamic infrastructure to coordinate meter data, EMS and external inputs in unison. The Cisco Network Building Mediator is such a platform and enables us to pursue energy efficiency, load response and sustainability while maintaining comfort for our tenants and customers."

* Achuthan Nair, vice president and business head, Wipro Technologies

"Cisco Network Building Mediator technology has an open approach in a pre-dominantly multi protocol and proprietary area. We have been able to innovatively leverage it to enable management of non-IP systems, thus bringing the rigor of IT service management to non-IT equipment. This brings tremendous value to our customers by lowering their energy consumption and reducing the service costs."

Cisco and Colombian Government Announce Entrepreneur Institute

2009-07-01T14:19:00.000-07:00

Institute Is Part of Agreement Between Cisco and Colombian Ministry of Commerce, Industry and Tourism to Promote ICT Skills Enhancement for SMBs. Cisco today announced the establishment of the Cisco® Entrepreneur Institute in the Caribbean region of Colombia to help entrepreneurs from small and medium-sized businesses (SMBs) improve their use of information and communications technology (ICT) to enhance business acumen. The Cisco Entrepreneur Institute in Antioquia is supported by the Ministry of Commerce, Industry and Tourism of Colombia and falls within the framework of the agreement announced in November 2008. The agreement seeks to further the development of SMBs through the use of information technology and knowledge sharing.

Cámara de Comercio de Barranquilla (the Chamber of Commerce of Barranquilla), an organizational member of Red Nacional de Emprendimiento (National Network of Entrepreneurship) of the Ministry of Commerce, Industry and Tourism, will be the second training center of Cisco Entrepreneur Institute in Colombia. It will bring courses from the institute to six centers in the towns of Barranquilla, Valledupar and Cartagena in Colombia. During the first 12 months of operation, the Cisco Entrepreneur Institute is expected to train more than 500 entrepreneurs in this region.

"ICT is a key element for entrepreneurial productivity. Initiatives like the Cisco Entrepreneur Institute, a public-private partnership, show the country's commitment and continued effort to be more competitive," said Luis Guillermo Plata, the Colombian minister of industry, commerce and tourism. "Entrepreneurs and owners of small and medium-sized businesses now have a training tool available that provides true value to their professional career as business professionals, including how to start and grow a business."

Cisco Entrepreneur Institute courses, which teach successful entrepreneurial practices, will be delivered through a combination of e-learning, in-person workshop attendance and audiovisual materials. Participants will have access to Web 2.0 technologies and advanced open-source tools such as Moodle. They will also use collaboration technologies such as Cisco WebExTM for an even richer learning experience.

Simbad Ceballos, the general manager of Cisco Colombia, said: "In Colombia the entrepreneurial spirit is flourishing, and we need to be sure we have the ability to help achieve its maximum potential by encouraging diversification and innovation. Cisco is very proud to sponsor this initiative to help build the entrepreneurial capacity of the country. Entrepreneurs are the core of economic growth, and we look forward to seeing Colombia benefit from this new program."

The Entrepreneur Institute also works in Colombia with the Servicio Nacional de Aprendizaje (SENA, the National Service of Learning), which is delivering institute training courses to 115 training centers in the country. The Cisco Entrepreneur Institute expects to train about 5,000 entrepreneurs nationwide during 2009 though SENA training centers.

DFJ and Cisco Announce Husk Power Systems as Winner of Competition

2009-07-01T14:13:00.000-07:00

Team Will Receive $250,000 Investment from DFJ and Cisco to take Alternative Power Technology to Next Level. Leading global venture capital firm Draper Fisher Jurvetson (DFJ) and Cisco today announced Husk Power Systems as the winner of their first co-sponsored Global Business Plan Competition for university and business school students. Husk Power Systems designs and operates miniature power plants that convert rice husks into electricity, serving off-grid rural Indian villages. The team will receive a $250,000 investment from DFJ and Cisco to help take the company to the next stage.

This is the first time the competition was aimed at a global market and hosted in six countries, a milestone made possible by both DFJ's Global Network and telepresence">Cisco TelePresence™. Cisco TelePresence enables live, face-to-face collaboration through a set of advanced technologies and seamless network communications experience. Sixteen finalist teams across the globe presented business plans from their local TelePresence suite to a panel of San Jose-based judges composed of venture capitalists from DFJ and its Global Network Funds and executives from Cisco's Corporate Development team.

"Our mission at DFJ is to help entrepreneurs change the world. With this competition, we certainly witnessed that entrepreneurship has no borders, and we look forward to expanding it to even more universities worldwide next year," said Tim Draper, managing director, DFJ. "Deciding on just one winner was difficult, especially with this caliber of candidates. We are excited to have chosen Husk Power Systems, which is especially remarkable for its alternative power technology, and we can't wait to see how this team becomes the next game changer."

"This competition demonstrates the tremendous power of collaboration through Cisco TelePresence," said Hilton Romanski, vice president of corporate development for Cisco. "We were able to bring together 16 talented teams from 15 separate schools in six different countries, all in the course of a normal business day. It was exciting to hear from this diverse and visionary group of global entrepreneurs and to learn about their business plans. Given Cisco's focus on emerging countries and the use of innovative technology to provide enhanced essential services, Cisco's investment in Husk Power Systems is a great way for us to accelerate these themes."

The presenting members of the Husk Power Systems team were University of Virginia, Darden School of Business 2009 graduates Chip Ransler and Manoj Sinha. The team started their company in India in 2007.

"We're honored to receive this recognition and opportunity, especially considering the level of competition," said Chip Ransler, chief strategy officer, Husk Power Systems. "We look forward to working with the investment professionals at Cisco and the DFJ Global Network to make Husk Power Systems a pioneer in providing electricity to rural villages in India."

Finalists in the competition were selected and evaluated in the same way that venture capitalists evaluate start-ups. For each company, the judges considered the management teams, addressable market size, competitive positioning, barriers, capital efficiency, and financial projections. In addition to the financial investment awarded to the winner, both DFJ and Cisco will continue to work with the winner and other finalists in leading the next wave of disruptive technologies by providing mentorship and professional assessments regarding their submissions.

Kyrgyztelecom Deploys Cisco ASR 1000 Series Router Powered by the Cisco QuantumFlow

2009-07-01T14:11:00.000-07:00

Kyrgyztelecom's Business and Residential Customers Will Benefit From New Broadband-Based Services. Cisco today announced that Kyrgyztelecom, Kyrgyzstan's national telecommunications operator, has deployed the Cisco® ASR 1000 Series Aggregation Services Router as the network platform to enable a more flexible, efficient, and cost-effective delivery of broadband-based voice and data services to its subscribers. The implementation is a key element of Kyrgyztelecom's plans to build a next-generation Metro Ethernet fiber-to-the-home (FTTH) aggregation network, initially in the capital of Bishkek and then across other cities. Over the next two to three years, Kyrgyztelecom plans to connect 5 million people to broadband services.
Key Facts / Highlights:

* Cisco technologies deployed as part of the project included the Cisco ASR 1002 Router, Cisco Catalyst® switches and the Cisco Security Monitoring, Analysis, and Response System (MARS).
* The Cisco ASR 1000 Series is powered by the new Cisco QuantumFlow Processor (QFP), the industry's most advanced networking chipset, which provides processing power equivalent to 20 dual-core servers, using one-tenth of the space and 38,990 fewer kilowatt-hours per year. The Cisco QFP will help Kyrgyztelecom deliver new services, easy administration and manageability with the highest processing-to-power ratio.
* Running on Cisco IOS® XE Software, the Cisco ASR 1002 Router supports software redundancy and in-service software upgrades without redundant hardware.
* The Cisco ASR 1000 Series was introduced in April 2008, the result of five years of development by a team of more than 100 of Cisco's top engineers. It defines a new category of router with industry-leading performance, built-in services, reliability and network simplification in a compact form factor.
* The project was implemented by Terratech, a Cisco Select Certified Partner, based in Bishkek.

Supporting Quotes:

* Marat Mambetaliev, CEO, Kyrgyztelecom

"Kyrgyztelecom's mission is to contribute to Kyrgyzstan's socio-economic development by providing a world-class communications infrastructure to every citizen whenever and wherever it's needed, and by any available media. By choosing Cisco's latest innovative technologies, we are ready for the future expansion of our network, including the deployment of a next-generation Metro Ethernet FTTH aggregation network in Bishkek and beyond."

* Kaan Terzioglu, vice president, Cisco Europe East

"Kyrgyztelecom was looking for a future-proof technology solution that represents engineering excellence, longevity and strong total cost of ownership. We are proud that it chose the Cisco ASR 1000 platform and deployed this innovative technology as the first in the CIS region."

Cisco Makes Significant Updates to Award-Winning Products

2009-06-17T14:29:00.000-07:00

Linksys by Cisco Media Hubs are now available in a versatile drive-less configuration, include Mac installation capabilities, enhanced usability, and support for AAC file format.. Updates to the Wireless Home Audio family include the availability of Conductor, improved network performance and interoperability, additional audio format support and simplified navigation.. Cisco today announced it has made hardware, software, and firmware updates to the lines of Linksys by Cisco branded consumer products it announced at the Consumer Electronics Show in January.

The Linksys by Cisco Media Hub product lineup has grown to include a version (NMH300) that does not include pre-installed hard drives, giving consumers the flexibility to choose the drive type and size that best fits their individual needs and allowing VARs to build custom solutions for their customers. Additionally, Media Hub products will now ship with an installation disc that can be used on either PCs or Macs. Finally, a firmware update will be pushed to Media Hub customers this week that includes several playback, navigation, and remote access improvements, along with system and file management improvements.

With a newly released firmware update, customers who have purchased products from the Linksys by Cisco Wireless Home Audio family will now experience better performance and interoperability with non-Linksys by Cisco routers, improved navigation of their available media, and support for the FLAC lossless audio file format. In addition to these updates, the previously announced Conductor (DMC350) Wireless-N Digital Music Center is now available for purchase.
Media Hub Software and Firmware Update Facts/Highlights:

* Mac Installation

Beginning this month, Media Hubs will ship with a dual-format installation disc that can be run on either a PC or a Mac. Existing Media Hub customers who did not receive the dual-format disc with their product purchase can download the installation file from their product page for their device at www.linksysbycisco.com.
* Firmware Updates

The newest firmware revision for the Media Hub offers several updates including:

Apple Support-
AAC playback capabilities from within the Media Hub Interface
Media Importer capabilities for Mac
Improved interface experience when using Safari

Playback and Navigation –
Photos
Improved thumbnail generation
Improved slideshow transitions
Ability to disable slideshow
Single photo preview
Music
Improved Album view
Support for user generated Album Art
Playlist repeat
Video
MOV file support
Optimization for videos imported from Flip Video devices
Volume Level Persistence
Recently Viewed

Remote Access to content stored on Media Hub –
File size cap removed for video playback
Guest password capabilities for access to Media
Improved web certification process
FTP username and password capabilities

System and File Management -
Extended SD card recognition
New Notifications
New drive
New firmware
Drive full
RAID failure
No need to format new disc during RAID configuration
Internet Time Sync
Ability to copy or move entire folders
Dedicated “Tree” items within File view for uPnP and USB devices
Wireless Home Audio Facts/Highlights :

* Performance and Interoperability Advancements
Enhancements have been released to address issues with establishing or maintaining a connection when using non-Linksys by Cisco routers. Customers will see greater reliability when they update to the newest firmware available for the products.

* FLAC Support
Support for the popular FLAC lossless audio data compression audio format is a key component of the latest Wireless Home Audio update.

* Improved Navigation
The new firmware for Wireless Home Audio adds several navigational enhancements, these include:
- “Quick Browse” - allows users to skip to a particular letter rather than navigating through an entire library list
- Optimized metadata look up to better present Artist, Album, and Title in addition to Album Art
- Improved integration with Linksys by Cisco Media Hubs
- Improved overall navigation within the user interface

New Products Launching and Available today:

* NMH300
As the newest member of the Linksys by Cisco Media Hub family, the NMH300 includes all of the award-winning features of its predecessors in a drive-less configuration. The full family of Media Hubs can be seen at: http://linksysbycisco.com/US/en/products/NetworkStorage

* DMC350 Conductor
The Conductor is a complete, portable, self-contained wireless music system with integrated speakers and subwoofer that can be used to bring music to any room of the home. All it needs is a power outlet. It features a seven-inch LCD touch screen for easy navigation through your music library and an integrated CD player to play those songs that you have not digitized yet. An individual IR Remote is included. The Conductor is a part of the broad range of Linksys by Cisco Wireless Home Audio products, the entire family can be viewed at: http://linksysbycisco.com/US/en/products/WirelessHomeAudio.

Previously Debuted Media Hub and Wireless Home Audio Products:

* NMH305 – Linksys by Cisco Media Hub (500GB hard drive)

* NMH405 – Linksys by Cisco Media Hub with LCD and 6-in-1 card reader (500GB hard drive)

* NMH410 – Linksys by Cisco Media Hub with LCD and 6-in-1 card reader (1TB hard drive)

* Player DMP100 Wireless-N Music Extender
Designed to allow you to access digital music from existing stereo or surround sound systems in the home. Its compact design allows it to blend well with any décor making it an ideal option to extend music to any room in the home utilizing your existing audio equipment. An individual IR Remote is included.

* Director DMC250 Wireless-N Music Player with Integrated Amplifier
Features a 50-watt per channel integrated amplifier powerful enough to be placed in any room as a more permanent solution to access digital music, and includes a line in and out to connect to speakers. Its full color LCD display makes navigating through your music library simple. An individual IR Remote is included.

* Stereo Speaker Kit DSPK50
Designed to compliment the Director - Wireless-N Music Player. Pair them to create a complete, high-quality wireless sound system and experience your digital music all around your home, at your control.

* Controller DMWR1000 Wireless-N Touchscreen Remote
Designed to control the complete Wireless Home Audio system wirelessly. It features a large, color touchscreen, thumbwheel, and engaging interface designed to let you easily control any one or every one of your Linksys by Cisco Wireless Home Audio devices, including a docked iPod, from anywhere in your home, even when they’re out of sight.

* Docking Station for iPod MCCI40
Designed to allow consumers to extend their available Wireless Home Audio library to include all of the content on their iPod, including Podcasts, Audio Books, and purchased iTunes content.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Completes Acquisition of Pure Digital Technologies, Makers of Flip Video

2009-05-27T10:04:00.000-07:00

SAN JOSE, Calif. – May 21, 2009 - Cisco today announced it has completed its purchase of Pure Digital Technologies Inc. San Francisco-based Pure Digital, creator of the best-selling Flip Video™ brand, is a pioneer in developing consumer-friendly video solutions with mass-market appeal.

The acquisition of Pure Digital is key to Cisco’s strategy to expand its momentum in the media-enabled home and capture the consumer market transition to visual networking. The acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences.

With the close of the acquisition, the Pure Digital team becomes part of Cisco's Consumer Business Group, which includes Linksys® by Cisco® home networking, audio and media-storage products. Jonathan Kaplan, chairman and CEO of Pure Digital, becomes senior vice president and general manager of the combined organization, reporting to Ned Hooper, senior vice president, Cisco Corporate Development and Consumer.

To Purchase Linksys Products visit http://www.linksysworks.com

Newest Versions of Cisco Network Magic Simplify Management of Home Networks

2009-05-14T09:32:00.000-07:00

Latest Update to Award-Winning Software Includes Support for 33 Languages, Features Updated User Interface, and Becomes Standard Network Management Mechanism for Linksys by Cisco Routers

Irvine, Calif. – May 12, 2009 – Cisco® today announced it has updated its award-winning Network Magic suite of network management software that allows consumers to easily setup, manage, and help secure their home networks. The latest releases (Network Magic Pro, Network Magic Essentials, and Network Magic Basic) offer a new dynamic, interactive network map, more intuitive navigation, support for more types of networked consumer devices, and simplified access to printer and file sharing from within Network Magic. In addition, to add unprecedented value to its line of wireless routers, Network Magic Basic will now be included with all Linksys by Cisco wireless routers.
Network Magic Facts/Highlights:

* Updated User Interface

A more consumer-friendly user interface offers users more intuitive control over devices on their network from within a single network map window. The new interface also adds simplified access to printer and file sharing, an easier process for adding wireless devices, and support for a broader range of devices than earlier generations of Network Magic.
* Comprehensive Parental Controls

Network Magic users can utilize the Parental Controls built into the software to help oversee and control exactly how the Internet is being used by the whole family. With a simple point and set interface, users can set limits for web browsing, game playing and overall Internet usage. Additionally, for select Linksys by Cisco Wireless-N Routers, Home Network Defender, powered by Trend Micro, has been integrated into Network Magic to add further Parental Control capabilities to the offering.
* Integration with Linksys by Cisco wireless routers

Going forward, all Linksys by Cisco wireless routers will feature Network Magic Basic as the default network management tool. Current users of Linksys by Cisco routers can download the software for free from networkmagic.com.
* Expanded language support

The new versions of Network Magic include 33 languages integrated into the software.
* Optimized SpeedTest

New regional server support provides better measurement of local services through the popular Network Magic SpeedTest function.

Products:

* Network Magic Basic

Designed specifically to ship with Linksys by Cisco routers. Includes: - Network mapping capabilities - Guided wizards - Viewable device details - Centralized dashboards - Wireless connection wizard - Network device addition - Wireless security setup - Network intruder detection - Internet connection repair - Support for up to eight computers - 30-day trial of Home Network Defender - 7-day trial of Network Magic Pro
* Network Magic Essentials

Built for users who require the basic functionality of the overall software offering to help solve issues with routers from any manufacturer or want to utilize the file and printer sharing capabilities to extend the capabilities of their home network. Includes most of the features of Network Magic Basic, with the exception of SpeedTest, and is designed to support a maximum of three computers. Priority tech support is available to users of Network Magic Essentials.
* Network Magic Pro

Provides the broadest available set of software capabilities available on the market for managing and securing the network with point and click ease. Includes all functionality of Network Magic Essentials plus support for network attached storage devices, Internet access controls, real-time screenshot capabilities and daily usage reports to help monitor any computer on the network, Internet SpeedTest, and support for up to eight PCs.
* Network Magic Mac Add-On

Offers easy setup for cross-platform sharing of files and printers by PC and Macs on a home network.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco’s Better Practices Help Home Networks Go Greener

2009-05-04T14:09:00.000-07:00

One Million Acts of Green Campaign Encourages us All to Reduce Our Impact on the Environment

Irvine, Calif. – April 29, 2009 -- Cisco today announced the One Million Acts of Green Campaign aimed at tapping into the power of the human network to mitigate the effects of climate change. Cisco’s vision is for information technology to transform how the world manages its environmental and energy challenges. Cisco believes the intelligent, connected network can be a catalyst for environmental sustainability and innovation that will help us work, play, and live in a more environmentally-responsible way.

Cisco also announced updates to its campaign to help reduce the impact of its Linksys by Cisco products on the environment. Since launching its greener initiatives on Linksys by Cisco products in the United States, Australia, and New Zealand, the Company has sought to lessen its environmental footprint through more environmentally sensitive packaging materials, modes of product transport, together with improved environmental efficiencies at its factories.
Facts/Highlights:

One Million Acts of Green:

* Cisco is launching for the U.S. the One Million Acts of Green campaign which asks schools, cities, businesses, politicians, and celebrities and individuals to perform acts of green to help save greenhouse gas emissions.
* Green acts can be small: install a low-flow showerhead. Take public transportation instead of driving. Use a refillable coffee cup. Or something bigger, such as covering your roof in solar panels.
* One Million Acts of Green asks you to form a community, record your acts of green, and share your ideas to encourage others. It shows the power of people coming together and working toward meaningful goals—the power of the human network.
* Start at the One Million Acts of Green website and register your acts of green. The calculator shows you your positive impact.

Linksys by Cisco Products:

* Packaging and Energy Star

Nearly 100 products are shipping in packaging that includes 80% recycled content, printed with vegetable-based inks. From June 2008 through February 2009, more than 3 million Linksys by Cisco products with Energy Star rated power supplies were shipped in the United States, and there are currently 39 Linksys by Cisco router models listed on the Energy Star website.
* Product Transport

Since 2006, the percentage of products shipped on airplanes has decreased from 30% to 2% currently; making the percentage of products shipped on boats now 98%. According to the GHG Protocol (www.ghgprotocol.org), greenhouse gas emissions equal 1.83 lb./Ton per mile for air transport, while marine ship emissions are 0.03 lb./Ton per mile. This has resulted in drastically-reduced total carbon emissions for our product transport, from 40,590 tons in 2006 to 8,665 in 2008.
* Factory Standards

The Consumer Business Group now holds its suppliers to higher environmental efforts to sustainability in manufacturing, product design, and corporate responsibility including: separation of recycled and non-recycled materials, ‘6S’activities (Sorting, systematic organization, shine (identify defects), standardize, sustain, safety) for energy savings and reduced waste, and lead-free development of certain components.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Announces Intent to Acquire Pure Digital Technologies, Makers of Flip Video

2009-03-23T11:05:00.000-07:00

Networking Leader Adds Popular Flip Video Solutions to Consumer Portfolio

SAN JOSE, Calif. – March. 19, 2009 – Cisco today announced its intent to acquire privately held Pure Digital Technologies Inc. San Francisco-based Pure Digital, creator of the best-selling Flip Video TM brand, is a pioneer in developing consumer-friendly video solutions with mass-market appeal.

“The acquisition of Pure Digital is key to Cisco’s strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking,” said Ned Hooper, senior vice president of Cisco’s Corporate Development and Consumer Groups. "Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences."

Pure Digital’s Flip Video has sold more than 2 million units and quickly demonstrated market appeal in the United States by making video simple, accessible and fun. All Flip Video products come equipped with FlipShare, a best-in-class software that allows users to easily organize and edit videos and then share them instantly on YouTube, MySpace and other popular sharing Web sites.

“Flip Video puts the power to instantly capture, edit and share video into the hands of everyday consumers,” said Jonathan Kaplan, chairman and CEO of Pure Digital. “By combining forces with Cisco, we join a company that shares our passion for video and whose global scale and tremendous technology expertise we expect will enable us to quickly expand and enrich the Flip Video experience.”

Upon the close of the acquisition, the Pure Digital team will become part of Cisco's Consumer Business Group, which includes Linksys® by Cisco® home networking, audio and media-storage products. Kaplan will become general manager of the combined organization, reporting to Hooper.

The Pure Digital acquisition exemplifies Cisco’s “build, buy and partner” innovation strategy to move quickly into new markets and capture key market transitions. Under the terms of the agreement, Cisco will pay approximately $590 million in stock in exchange for all shares of Pure Digital. In addition, Cisco will provide up to $15 million in retention-based equity incentives for continuing employees. The acquisition is subject to various standard closing conditions and is expected to close in the fourth quarter of Cisco's fiscal year 2009. The acquisition will be accounted for in accordance with generally accepted accounting principles.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Adds to Media-Enabled Home with New Linksys by Cisco Dual-Band Wireless-N Products

2009-03-09T13:24:00.000-07:00

Wireless-N Ethernet Bridge with Dual-Band, Simultaneous Dual-Band Wireless-N Router, and Dual-Band Wireless-N Gigabit Router Enhance the Award-Winning Product Portfolio

Irvine, Calif. – March 5, 2009 -- Cisco today announced the Linksys by Cisco Wireless-N Ethernet Bridge with Dual-Band (WET610N), Simultaneous Dual-Band Wireless-N Router (WRT400N), and the Dual-Band Wireless-N Gigabit Router (WRT320N). These new offerings extend the Award-Winning Linksys by Cisco Wireless-N family of products to further advance the Media-Enabled home. The WET610N Wireless-N Ethernet Bridge can add high-speed Wireless-N connectivity to Ethernet-enabled devices such as Set-Top Boxes, game consoles, and Televisions for On-Demand broadcast, online gaming, or media streaming throughout the home. Both the WRT400N and WRT320N Dual-Band routers help consumers realize the benefits of using the 5GHz wireless spectrum to connect their devices to the network with a lower price of entry. The WRT400N offers connectivity in both the 5GHz and 2.4GHz spectrums at the same time, while the more value-priced WRT320N allows the user to select which band they prefer to use.

WET610N Facts/Highlights:

* Connect Ethernet-Enabled Devices Wirelessly
Consumers can get better range and speed for streaming video and gaming applications by using the WET610N to connect Ethernet-enabled devices to their high-speed Wireless-N home network without running new cables.

* Dual-Band Wireless Capabilities
The WET610N is ideal for home theater and gaming applications because entertainment content can be sent over the less crowded 5GHz spectrum, separating it from other network traffic that transmits in the 2.4GHz spectrum.

* Optimized for streaming video, home theater and gaming applications
By using enhanced Quality of Service functionality, the WET610N helps reduce video glitches to provide faster and more reliable video streaming and network performance.

WRT400N Facts/Highlights:

* Simultaneous Wireless-N Bands
As a simultaneous Dual-Band Wireless-N router, the WRT400N can operate in both the 2.4GHz wireless band and the wider 5GHz band, essentially providing two full wireless networks for the price of one.

* WiFi Protected Setup
To simplify the process of adding to the home network, the WRT320N includes WiFi Protected Setup--a push button feature that simplifies the process of setting up and configuring security for new network devices.

WRT320N Facts/Highlights:

* Selectable Wireless-N Bands
Configurable to operate in either the 2.4GHz wireless band or the wider 5GHz band, the WRT320N offers consumers more options for configuring their home network.

* Gigabit Connectivity
The WRT320N includes four Gigabit ports for quicker transmission of data when using a wired connection to a device within the home.

Products:

* Wireless-N Ethernet Bridge with Dual-Band WET610N
Provides consumers higher performance by bridging Ethernet-enabled devices, such as televisions, digital media adapters, digital video recorders, digital set-top boxes, networked attached storage devices or game consoles to the home network via Dual-Band Wireless-N.

* Simultaneous Dual-Band Wireless-N Router WRT400N
Provides Simultaneous Dual-Band Wireless-N network capabilities at a price point suitable to mainstream consumers.

* Dual-Band Wireless-N Gigabit Router WRT320N
Provides Dual-Band Wireless-N and Gigabit wired network capabilities at additional savings

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco and Trend Micro Help to Revolutionize Home Internet Security

2009-02-23T14:12:00.000-08:00

Home Network Defender includes parental controls, virus protection, and network activity reporting that help ensure home network security

February 17, 2009 -- Cisco® and Trend Micro have teamed up to help keep families safe by integrating Trend Micro’s Internet security software into Linksys by Cisco wireless routers. This multi-layered security offering helps provide network protection for family PCs and other home-network devices, such as online game consoles, Wi-Fi enabled phones, and personal media players. This collaboration has led to the introduction of Home Network Defender, an Internet security service from Trend Micro that features Safe Web Surfing capabilities, parental controls, and user-activity reporting embedded on select Linksys by Cisco wireless-N home routers. Home Network Defender helps to detect and eradicate Web threats such as online fraud, scams, phishing schemes, predators and viruses before they enter the home network.
Facts/Highlights:

With tools from Trend Micro to identify malicious Web sites and content at the router level, Home Network Defender redefines online freedom and security for the entire family, helping parents to manage individual network activity from both within and outside the home. Features of Home Network Defender include:

* Safe Web Surfing – Helps protect against Web threats by evaluating security risk in real-time and blocks sites and links identified as malicious. By choosing one of three security level settings, Home Network Defender helps users reduce online phishing scams that try to steal credit card or bank account numbers. Continuous updates identify the latest risky Web sites--and even legitimate ones that contain threats. This is especially effective for game consoles with Internet browsers that on their own may have weak Internet security.
* Parental Controls –Help family members view appropriate Web site content based on the customized rules set by the parent, and can even restrict access at specific times. Unlike other products with some of these features, Home Network Defender acts at the router level, outsmarting even the most tech-savvy kids from altering controls on their PCs while helping to protect Internet users from inadvertently visiting compromising sites or revealing personal information to predators who operate over the Web.
* Network Activity Reports – Allow parents or network administrators to monitor network devices and activities, prompting instant detection and prevention of intruding devices on the home or small-business network, as well as reports of parental control violations by users. Administrators can view their network reports from anywhere in the world with their unique password.
* Antivirus— Includes four licenses of Trend Micro™ AntiVirus plus AntiSpyware to complement the Internet security protection on the routers, providing a true multi-layer protection solution.
* Less complex to use—With Internet security software housed directly on the router, there is no need to install it separately on each PC. Linksys Easy Link Advisor (LELA) application assists in setup of parental controls on a device by simply clicking on graphical icon of the device and providing the desired settings.

Supporting Quotes

“Our leading Internet security software paired with top-of-the-line Linksys by Cisco routers delivers a powerful solution for home network security,” said Carol Carpenter, vice president of global marketing for Trend Micro’s consumer business unit. “We are pleased to be able to offer smart and effective Internet protection for the home so that families can receive the strongest real-time protection against the latest Internet threats while enjoying online activities to the fullest.”

“Home Network Defender helps provide revolutionary, not evolutionary, protection from Internet threats before they reach the home while increasing awareness for parents of the activities specific to each family member. This product helps protect not only PCs but any connected device and is a must for anyone concerned with Internet safety for their family,” said Greg Memo, Vice President and General Manager, Products, Cisco Consumer Business Group.
Market Watch

* The growth of Web threats has increased by nearly 2000 percent since 2005, 50 percent of which were downloaded by users surfing unknown or malicious Web sites. (Trend Micro Threat Research, 2009)
* 34 percent of teens said they experienced unwanted exposure to pornography while online, 40 percent of which came from online searches, 17 percent from links within other Web sites, 12 percent from mistyping Web addresses. (Wolak, Finkelhor, Mitchell 2006)
* 79 percent of teens say they use the Internet with little parental supervision. (Childnet International, 2007)

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Multi-room Home Audio Solution Enhances and Extends the Listening Experience for Consumers

2009-01-19T10:55:00.000-08:00

Linksys by Cisco Wireless Home Audio Makes it Easy to Play Music from a Variety of Sources Wirelessly Throughout the Home

LAS VEGAS – January 7, 2009 – Cisco today announced the Linksys by Cisco Wireless Home Audio system at the 2009 International Consumer Electronics Show in Las Vegas. From the world leaders in networking, the Wireless Home Audio system utilizes Wireless-N technology to deliver a rich audio experience to any room in the home. Users can create a party atmosphere with immaculate synchronization when listening to the same song throughout the entire home, or send different music to customized “zones”. The Wireless Home Audio solution also puts millions of songs at your fingertips through integrated Internet services such as Rhapsody, and RadioTime. An optional Docking Station for iPod enables content on Apple iPod™, including podcasts, audio books, and purchased iTunes content, to be played through any Wireless Home Audio device on the network. Wireless Home Audio products also work great with the newly announced Linksys by Cisco Media Hub that gathers and presents the available media on a network.
Facts/Highlights:

*

Complete Solution

The Wireless Home Audio product family includes three available options for playback devices that allow consumers to bring wireless audio to any room – the all-in-one Conductor, the Director with powerful amplifier, and the Player - which is the ideal addition to existing sound systems. A Wireless-N Controller enhances the Wireless Home Audio experience by providing touchscreen access to all available audio from anywhere in the home. Consumers can easily unleash audio from their iPods by simply slipping it into the available docking station for instant access to all of the songs, playlists, and other audio content on the device. In addition, with millions of songs available from Rhapsody in the U.S. and audiolounge in Europe, Wireless Home Audio users can search for tracks, discover new artists, and create playlists to be sent to any room. A “Favorites” function gives one-touch access to any content from any source.
*

Great Audio Quality, Precise Synchronization

Cisco, the world’s leader in networking technology has applied its years of knowledge and expertise to develop an amazing lossless digital audio delivery solution that preserves the full depth and richness of the recording, as originally intended by the artist. Through distributed decoding technology, each Wireless Home Audio device receives unmodified audio source material without any transcoding or compression. The audio is then reproduced and synchronized to within microseconds, virtually eliminating echo artifacts so often evident in other wireless audio systems.
*

Wireless Simplicity

With Linksys by Cisco Wireless Home Audio, music can be unleashed from existing digital libraries that are stored on a PC or other device, integrated Internet services, or even an iPod, with no need to run new wires around the home, or undergoing complex home renovation to install the devices. As a complete wireless solution, Wireless Home Audio products enable consumers to fully equip their homes with a world of music that is at their fingertips.
*

Standards-Based Compatibility

Following Cisco’s standards-based approach to networking, the Wireless Home Audio products utilize Wireless-N technology to provide greater value to the consumer by allowing each device to achieve its full potential as an extension of the solution rather than requiring that one of the devices be hard-wired to a router. Wireless Home Audio products have been built to utilize the DLNA 1.5 standard, extending the value of the solution by making it accessible to and from a broad variety of devices. The products are compatible with standards such as HomePlug, Wireless-G, and Ethernet to allow consumers to choose the mix of networking technologies that is right for them.

Products

* Conductor - DMC350 Wireless-N Digital Music Center

The Conductor is a complete, portable, self-contained wireless music system with integrated speakers that can be used to bring music to any room of the home. All it needs is a power outlet. It features a seven inch LCD touch screen for easy navigation through your music library and an integrated CD player to play those songs that you have not digitized yet. An individual IR Remote is included.

* Director - DMC250 Wireless-N Music Player with Integrated Amplifier

Features a 50-watt per channel integrated amplifier powerful enough to be placed in any room as a more permanent solution to access digital music, and includes a line in and out to connect to speakers. Its full color LCD display makes navigating through your music library simple. An individual IR Remote is included.
* Player - DMP100 Wireless-N Music Extender

Allows you to access digital music from existing stereo or surround sound systems in the home. Its compact design allows it to blend well with any décor making it an ideal option to extend music to any room in the home utilizing your existing audio equipment. An individual IR Remote is included.
* Stereo Speaker - KitDSPK50

designed to compliment the Director - Wireless-N Music Player. Pair them to create a complete, high-quality wireless sound system and experience your digital music all around your home, at your control.

* Controller - DMWR1000 Wireless-N Touchscreen Remote

Designed to control the complete Wireless Home Audio system wirelessly. It features a large, color touchscreen, thumbwheel, and engaging interface designed to let you easily control any one or every one of your Linksys by Cisco Wireless Home Audio devices, including a docked iPod, from anywhere in your home, even when they’re out of sight.
* Docking Station for iPod - MCCI40

Allows consumers to extend their available Wireless Home Audio library to include all of the content on their iPod, including Podcasts, Audio Books, and purchased iTunes content.

* IR Remote - DMRIR500

Comes standard with the Conductor, Director, and Player. Its simple button layout and slim form factor allows you to easily control your audio devices when you do not have a Controller nearby.

To simplify the purchasing process, three Wireless Home Audio kits are available:

* Premier Kit:

A two-room starter kit that includes Director and IR Remote, Player and IR Remote, and Wireless-N Controller.

* Trio Kit:

A kit for consumers looking to add the power Wireless Home Audio to their existing audio systems, the Trio Kit includes two Players, two IR Remotes, and a Wireless-N Controller.

* Executive Kit:

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Brings Manufacturers Together to make Connected Home Products Simple to Set-up and Easy to Use

2009-01-19T10:52:00.000-08:00

Cisco Device Connections Program Provides Vendors License Rights to use HNAP in their Networked Devices for Easier Set up, Configuration and Interoperability on a Home Network

LAS VEGAS – January 7, 2009 – Cisco® today announced the Cisco Device Connections Program (Cisco DCP), a program which enables manufacturers to use the Home Network Administration Protocol (HNAP) in variety of network connected devices. HNAP enables a simple, secure and open approach for devices to be set up and configured with other HNAP enabled devices on a home network.
Facts/Highlights:

* Cisco is leading the effort to make connected home products easier to use and set-up through open licensing of its HNAP technology. The Cisco Device Connections Program provides manufacturers of networkable devices, such as PCs, cameras, routers/gateways, storage, media players, printers and others access to Cisco’s Home Network Administration Protocol (HNAP) to license into their products.

* The Cisco Device Connections Program is intended to establish an ecosystem of vendors of interoperable networkable products that can work together so that customers can experience the full potential of the Media Enabled Home, including easy set up, device discovery, management, wireless security, remote access, and more!

* The Cisco DCP is designed to demonstrate that vendor’s HNAP enabled devices have met the recognized test criteria and can be publicly endorsed and promoted as working better on, and integrated with home networks that use HNAP enabled routers/gateways and Network Magic software.

* Cisco is committed to the Device Connections Program and deploying the HNAP technology across its line of products.

* The Cisco DCP provides manufacturers with the verification and license to use HNAP in their networkable devices. Benefits of being a DCP licensee

o Licensees of the Cisco DCP will be able to build their own network administration tools and applications that take advantage of the HNAP protocol and provide and/or open up their devices for integrated control and configuration with other HNAP-based applications.
o Accurate Topology Discovery within Cisco’s Network Management Software Suite
o Access to tools and platform technologies for building their own consumer applications (setup, management etc.) to take advantage of HNAP devices
o Ability to communicate directly with Cisco consumer products including Linksys by Cisco routers (which include Network Magic) or other routers/gateways with the addition of Network Magic and program/obtain settings for custom task extensibility
o Certification and assurance that their product(s) will work not only with all of the new Linksys by Cisco home networking technologies, but also with other devices that use HNAP as a discovery and communications method along with Network Magic software.
o There are no licensing fees required.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Announces The Consumer Channel Network

2009-01-19T10:50:00.000-08:00

Consumer Channel Initiative Provides New Resources and Tools to Home Networking Resellers

LAS VEGAS – January 7, 2009 – Cisco® today announced a new channel initiative in the United States and Canada, specifically developed for resellers that cater to customers in the home and small office/home office (SOHO) market space. The Cisco Consumer Channel Network (Cisco CCN) is part of Cisco’s award-winning Channel Partner Program and will provide resellers with resources, tools and training for selling the Linksys by Cisco product line of Connected Home Products.
Facts/Highlights:

* Cisco Consumer Business Group is launching Cisco Consumer Channel Network, a consumer channel initiative designed specifically to provide resellers with resources, tools and training when selling Linksys by Cisco home networking solutions including wireless routers, network storage, networked entertainment solutions, internet cameras, adapters, home network management software and more.

o At launch, the Consumer Channel Network will offer the following resources:
o Products and Product Utilities
o Programs and Promotions
o Training
o Communications
o Tech Support
o Sales Tools
o Marketing Resources
o PR Assistance
o CCN Registered Partner Logo
To Purchase Linksys Products visit http://www.linksysworks.com

Cisco Simplifies Digital Media Access for Consumers

2009-01-19T10:49:00.000-08:00

Linksys by Cisco Media Hub Helps Consumers Enjoy All of Their Digital Photos, Music and Video Anytime, Anywhere

LAS VEGAS – January 7, 2009 – Cisco today announced the Linksys by Cisco Media Hub at the 2009 International Consumer Electronics Show (CES) in Las Vegas. Designed to simplify access to and interaction with digital content, the Media Hub gathers, organizes, and presents all the digital video, photos and music that users have spread amongst various devices in the home. With a Media Hub, consumers can enjoy all of their media through an easy to use interface that is not only accessible in the home, but throughout the world via a web browser. The Media Hub is the perfect solution for consumers with extensive digital media libraries who are looking to eliminate the complexity of managing their collections.

Facts/Highlights:

Centralized Access to Digital Photos, Music and Videos
Sharing media on multiple devices within the home is easy with the Media Hub’s media and iTunes server capabilities. The Media Hub automatically searches the network for other media devices to present all available digital media to the user in a single location.

* Easy Graphical User Interface

Content accessible to the Media Hub is presented in a browser-based, simple to navigate user interface. Music albums are consolidated and presented together with the appropriate Album Art, regardless of where the tracks reside within the network, eliminating the need to know which device music is stored on. Photos and videos are presented using thumbnail images that are easily organized by date or name. All available media, regardless of type, can be located by using the available search function.
* Simple Remote Access

Remote Access can be enabled on the Media Hub with just a few clicks of a button
Users are not required to install any special software or change their network configuration. The Media Hub takes care of everything with the exception of choosing its Remote Access name. Whether accessing the Media Hub on a PC at home, or through a web browser anywhere in the world via www.ciscomediahub.com, consumers are presented with the same easy to navigate user interface that enables them to access their digital media and upload or download files from a remote location.

* Backup

Automated backup software is included with the Media Hub to help ensure that even the most treasured memories and digital libraries are protected. Folders on a computer within the network that contain Digital Media can be set to automatically copy any new files to the Media Hub for added piece of mind.

* Consumer Friendly Design

The product's sleek design makes it possible to place the Media Hub virtually anywhere in the home and with its near silent operation it will not disturb daily life. With two drive bays and external USB ports consumers can easily expand their Media Hub if and when their Digital Media storage needs grow.

Supporting Quotes:

* Greg Memo, vice president and general manager, products, Cisco Consumer Business Group

“We have built the Media Hub to be simple to setup and use for the mainstream consumer, but is also powerful in functionality and capabilities for the more tech-savvy user. All the features that are needed to eliminate the complexity of managing digital media collections with multiple computers and devices in the home are included. The Media Hub is the central location you go to for access to your media, without concern for whether the file is stored on your Mac, your child’s PC, or on your DLNA devices.”

Worldwide Market Trends:

* Worldwide, the Networked Attached Storage (NAS) market is forecast to grow from 2.6 million units sold in 2008 to more than 12 million units by year-end 2012. (Parks, July 2008)
* By 2013, more than 13.6 million NAS products will ship to the consumer market – a 46.1% CAGR. (ABI, Oct. 2008)
* Average Consumer Digital Media Storage Requirements (Source: ABI Oct. 2008):

To Purchase Linksys Products visit http://www.linksysworks.com

Linksys by Cisco Routers Connect Family and Friends over the Holidays

2008-11-24T11:20:00.000-08:00

IRVINE, Calif. – November 17, 2008 - Cisco® today announces its Consumer Business Group’s holiday Wish List, a collection of its most popular Linksys by Cisco Wireless-N routers that help consumers create a media-enabled home. With advanced technology designed to increase speed and virtually eliminate dead spots, the Ultra RangePlus Wireless-N routers help families connect and share their holiday moments no matter where they are.

“The Ultra RangePlus family of Wireless-N routers offers superior performance to “connect” your family over the upcoming holiday season,” says Greg Memo, vice president and general manager, Cisco Consumer Business Group. “Utilizing Wireless-N technology, Mom can send large-file photos of the family dinner to Grandpa, while Junior talks with his friends over the internet and Dad catches up on the latest football video highlights - all with extended range and enhanced speed.”

WIRELESS N Routers

* Ultra RangePlus Broadband Router (WRT160N) – A competitive price makes the WRT160N an ideal alternative to travel for connecting with long-distance family. Installation is automated for both Windows and Mac users, while management and repair of the network is a breeze because there is no complicated networking jargon to understand. The WRT160N is the perfect gift for families who want to stay connected throughout the holidays without worrying about understanding the technology behind what they are doing.

* Ultra RangePlus Gigabit Router (WRT310N) - Provides all of the greatness of the WRT160N with the added bonus of gigabit connection speeds. Consumers who have powerful PCs with Gigabit Ethernet ports, or those who just want to be ready for advances in the Media Enabled Home, will love to see the WRT310N among their gifts.

* Ultra RangePlus Simultaneous Dual-N Band Wireless Router (WRT610N) – Dual-N Band technology makes your options for sharing memories broader than they have ever been before. Because the WRT610N can utilize both the 2.4GHz and 5 GHz wireless spectrums at the same time, this entertainment router helps enable simultaneous use of High-Definition video streaming devices, music players, and photo displays in addition to multiple PCs. Give the gift of instant access to priceless holiday moments from multiple devices in the home with the WRT610N.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco simplifies home networking with Network Magic 5.0

2008-10-28T07:55:00.000-07:00

Newest version of award-winning home networking software helps consumers easily setup, manage and secure their home network

Irvine, Calif. – October 16, 2008 – Cisco® today released Network Magic 5.0, a suite of network management software that allows consumers to easily setup, manage, and secure their networks like an IT professional.

A powerful set of tools to streamline home networking is included in Network Magic. The software is designed to provide users the capability to:

* Connect and share content or a printer across a network
* Manage, monitor and control how computers on the network access the Internet
* Diagnose and repair connection and performance problems
* Optimize performance and reliability
* Track network history and usage through reporting capabilities
* Manage active connections and get status updates
* Control user access and help secure the network from intruders

“Network Magic makes home networking simple, easy and more secure by empowering the consumer and freeing them from the hassles of technology” said Peder Ulander, director, software platform applications, Cisco Consumer Business Group. “It also provides monitoring tools and a new level of visibility into what users are doing on the network, helping parents to achieve the peace of mind that comes from a safer Internet for their children.”

Network Magic Versions
The software is available in three versions. Network Magic Essentials is built for users who only require the basic functionality of the software, such as connecting two or three PCs to a share a network connection, files or a printer. Network Magic Pro provides a broader set of capabilities for managing and securing the network with point and click ease. Network Magic for Mac is an add-on to Network Magic Pro or Essentials that simplifies the complex task of wirelessly connecting a Mac and PC to share a printer or files between the computers.

Network Magic 5.0 Enhancements
Network Magic 5.0 includes a fresh look, new interactive network map and enhanced in-product wizards to make it even easier and faster for consumers to accomplish what they need to with their networks. The new version of the software also offers additional security with improvements to the Network Health and Security Alerts capabilities, increased wireless protection via encryption support for WPA and WPA2, and new tools to help parents monitor activity on computers within the network.

Parental Monitoring
The Pro version of Network Magic 5.0 includes parental monitoring features that make it easy to oversee and control exactly how the Internet is being used by the whole family. With a simple point and set interface, parents can set appropriate limits for web browsing, game playing and overall Internet usage by their children. Additionally, the screenshot feature of Network Magic allows parents to keep an eye out even when they are not around, helping to provide a safe Internet experience for their children.

Pricing and availability
Network Magic 5.0 is available for download now from www.networkmagic.com, MSRP is as follows:

* Network Magic Essentials - $29.99
* Network Magic Pro - $49.99
* Network Magic for Mac Add-On - $25.00
* Network Magic Upgrades:
- From previous Network Magic versions to Network Magic Pro 5.0 - $24.99

Network Magic 5.0 is the first product to be released by Cisco as a result of its acquisition of Pure Networks earlier this year.

To Purchase Linksys Products visit http://www.linksysworks.com

Cisco releases new Linksys by Cisco Powerline product portfolio

2008-10-28T07:54:00.000-07:00

New Linksys by Cisco Powerline AV and Powerline Turbo products offer space saving design and enhanced connectivity

Irvine, Calif. – October 20, 2008 – Cisco today revealed its renewed line-up of Linksys by Cisco Powerline adapters that are designed to allow consumers to extend their existing wired or wireless network throughout the home leveraging existing electrical wiring. With these Powerline adapters, any wall socket can be transformed into a network connection to connect devices such as game consoles, TVs or computers to the home network. The new space saving design makes the adapters easy to use and won’t hinder the use of the second port of a standard power outlet. Along with the standard adapter that enables one network connection, there will also be an adapter with integrated four port switch made available in both Turbo and AV specification.

Powerline is a complementary technology to Wi-Fi and is a great solution for homes with heavy steel constructions or other radio signal blocking objects. Because Powerline technology leverages the existing electrical wiring that is already installed throughout the home there is no need for drilling holes in walls or installing network cables.

Multiple devices can be connected throughout the home network using additional HomePlug adapters, enabling the sharing of resources like printers and enable access to video, music or digital photos. “Using Powerline technology to connect your devices at home is an ideal supplement to wireless networking,” said Jens Hofmeister, director of product management, Cisco Consumer Business Group. “Because it can be used in perfect harmony with existing home networks, Powerline helps ensure that consumers get the most out of their home network, but more importantly enjoy their content throughout the home, by helping to connect all of the devices in a secure and easy way.”

Linksys by Cisco Powerline products will be available in two different versions: Turbo and AV. Built to the HomePlug Turbo standard, Powerline Turbo products are designed for traffic such as internet browsing or sending and receiving e-mail or to connect a printer to the network for example. The faster Powerline AV products are built to the HomePlug AV standard, and are optimised for applications that require more bandwidth such as high-definition video streaming or gaming.

Powerline products are delivered with a preconfigured password that can be changed by running the installation wizard. The products work straight out of the box – installation is as easy as connecting the cables and plugging the adapters in a nearby power socket.

The Linksys by Cisco Powerline AV and Powerline Turbo products are available starting in November from Linksys e-commerce resellers, retailers, and VAR partners as a kit that includes a single adapter and an adapter with integrated four-port switch, or as individual units to further extend a network.

MSRP Pricing details:
PLTE300 - PowerLine Turbo Ethernet Bridge $69.99
PLTS300 - PowerLine Turbo 4-Port Ethernet Bridge $89.99
PLTK300 - Kit with PowerLine Turbo 4-Port Ethernet Bridge + Ethernet Bridge $149.99
PLE300 - PowerLine AV Ethernet Bridge $89.99
PLS300 - PowerLine AV 4-Port Ethernet Bridge $99.99
PLK300 - Kit with PowerLine AV 4-Port Ethernet Bridge + Ethernet Bridge $179.99

To Purchase Linksys Products visit http://www.linksysworks.com

Symphony Metreo and Linksys Receive APICS Technology Partnership Award of Excellence

2008-09-22T13:32:00.000-07:00

Companies Recognized for Goal Alignment, Commitment to Supply Chain Transformation and Using Technology to Achieve Excellence in Operations Management

PALO ALTO & IRVINE, Calif. – September 17, 2008 – Symphony Metreo, Inc., a leading provider of enterprise pricing and operations management solutions, and Linksys, a Division of Cisco, today announced they have been recognized by APICS the Association for Operations Management with a Corporate Award of Excellence based on the achievements of their partnership. At an awards ceremony held in conjunction with the APICS 2008 International Conference & Expo, Symphony Metreo and Linksys were awarded the prestigious Technology Partnership Award of Excellence.

Award applications were reviewed by a judging panel composed of industry experts holding an APICS certification, industry analysts, media representatives and academicians. Specifically, the Technology Partnership Award of Excellence recognizes a partnership between a technology solutions provider and a corporate customer, where the product has increased a company’s success.

“This year’s Technology Partnership Excellence submissions demonstrate the tremendous value of tightly aligned vendor/customer relationships and the quantifiable impact of innovative technology solutions on operations management categories such as supply chain, logistics and inventory,” said APICS CEO Abe Eshkenazi, CSCP, CPA, CAE. “Symphony Metreo and Linksys represent the type of technology partnership that others strive to emulate, specifically in terms of goal alignment and broad, lasting organizational impact. We are proud to honor them with a 2008 Technology Partnership Award of Excellence.”

Symphony Metreo and Linksys: A Partnership in Excellence
Linksys, the recognized global leader in Wireless and Ethernet networking hardware for consumer and SOHO users, established a relationship with Symphony Metreo to address sales forecasting and inventory management inefficiences that had emerged due to aggressive company growth. Linksys implemented Symphony Metreo’s Finance Sales & Operations Planning solution (FS&OP Manager™) and was quickly able to benefit from a new forward-looking S&OP system that effectivley streamlined the company’s entire supply and demand chain.

Within the first year, Linksys recorded several quantitative and qualitative results including inventory improvements, backlog improvements and a reduction in expedited shipping costs. Specifically, Linksys recorded a 90 percent reduction in expedited shipping and a 25 percent reduction in overall shipping costs. Linksys was able to draw customer inventory down by gaining valuable insight into which inventory moved slowly, and understanding product transitions better. Linksys also gained customer service improvements such as higher fill rates and better on-time performance, and backorders are now at record lows.

“We have developed a rewarding partnership with Symphony Metreo that is built on collaboration, trust and alignment around the strategic application of technology to solve complex business problems,” said Mark Payne, vice president of worldwide operations, Linksys. “As a result, we have achieved significant milestones in our supply chain transformation strategy that are apparent both internally, and externally with our customers. With our relationship with Symphony Metreo, we will continue to build our leadership in supply chain excellence.”

Symphony Metreo complements FS&OP Manager with a suite of enterprise pricing and operations and revenue management applications that provide a unified approach to Integrated Business Planning that is necessary for global enterprises to effectively compete on factors of price, volume and cost. Consequently, the Symphony Metreo partnership has been instrumental in helping Linksys align its business and operations; increase collaboration between previously siloed functional groups; and encourage a business transformation that has helped Linksys transition from a reactive organization, to one that is proactive and responsive.

“We are proud of the accomplishments and value that Linksys has achieved in the course of our work together. We would like to thank APICS for this award, and we deeply appreciate this important industry recognition,” said Tal Ball, CEO, Symphony Metreo. “While technology plays a significant role in driving operational and supply chain improvements, it is the sometimes intangible importance of establishing a true partnership, a joint commitment to making fundamental operational and process improvements, that leads to successful business transformation.”

The APICS 2008 International Conference & Expo took place in Kansas City, Missouri, September 14-16, 2008. This is the premier educational event for operations management professionals looking for cutting-edge solutions for the global supply chain, sustainable operations, forecasting, demand management, and more. For more information, visit www.apics.org.

To Purchase Linksys Products visit http://www.linksysworks.com

Linksys Helps Make Home Networking Greener

2008-09-02T10:02:00.000-07:00

Eco-Friendlier Packaging and ENERGY STAR Certified Power Adapters Help Set Standards for Home Networking Products

IRVINE, Calif – August 26, 2008 Linksys®, a division of Cisco, the leading provider of VoIP, wireless and networking hardware for consumer and small business environments, announced today, enhanced efforts in helping to save resources and reduce waste. Linksys has begun rolling out eco-friendlier packaging for its consumer networking products, and it has received ENERGY STAR® certified ratings on power adapters included with more than thirty of its home networking products.

“We have taken the most important steps in our continuing efforts to help become a more green company: changing packaging and reducing the energy used by our products,” said, Marna Bullard, vice president of world wide marketing. “Linksys is conscious of the environment, actively participating in waste take-back programs and reducing hazardous wastes in our products. We are now redoubling our efforts with the new packaging and have received ENERGY STAR ratings on select routers, modems, gateways and adapters.”

What is so “green” about the packaging?

1. Linksys has removed the “sleeve” (outer packaging that contains all the printing and information about the product). Instead of having a “sleeve,” Linksys plans to print all the information on the box itself, eliminating the extra “sleeve” material.
2. Linksys also reduced the size of the box its products come in.
3. All packaging and internal documents are printed on paper that is made from 80% recycled content and we now use vegetable and soy inks.
4. Internal packaging is transitioning to more recyclable material.
The use of plastic bags is being eliminated where possible.

The new eco-friendlier packaging and materials provides more than 40% reduction in waste materials compared to the previously offered packaging. Linksys believes this is estimated to be equal to the following based on the sources we quote:

* Saving 790 acres of pine or fir forest trees (per year)*
o 1.3 million trees planted in a 5 ft by 5 ft space configuration**
* Taking 3,000 cars off the road (per year)*

The eco-friendlier packaging will be available this month throughout select retailers such as Best Buy, Circuit City and Wal-Mart and online retailers on the Wireless-N Routers (skus: WRT160N, WRT610N, WRT110, WRT54GS).

Bullard said, “This change is driven by our responsibility to better how we manage the environmental impact of our products and operations. Our overall use of paper is significantly less than what we were using but the cost of using recyclable products and bio-degradable inks is about the same costs as what we were using. We hope our efforts will encourage other companies to take a look at their packaging and do what they can to reduce resource usage and waste.”

How does Linksys comply with Energy Saving Standards?
Linksys received ENERGY STAR certification on more than thirty of its consumer networking products including wired and wireless routers, gateways, game adapters and modems. This means these products meet strict energy efficiency guidelines set by the Environmental Protection Agency and the US Department of Energy.

The energy consumed by the power adapters has been cut almost in half. For example, a router used 4.6 watts of power and a new router with one of the ENERGY STAR certified power adapters can use as little as 2.6 watts of power.**** This equates to a power reduction estimation between 14MW and 17MW (based on Linksys’ top 10 shipping product volume, which is approximately 11,000,000 units). That is enough power to light 14,000 houses for one full day. ***

The ENERGY STAR certified products will be rolling out this month. Customers should look for the ENERGY STAR logo on the packaging of the products.

Green going forward
Linksys will continue to evaluate its product lines to implement better practices for our environment through design, materials and logistics.