tag:blogger.com,1999:blog-8815432531142490802008-04-17T03:28:06.636-07:00Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-881543253114249080.post-34301759093415275682008-04-17T03:25:00.000-07:002008-04-17T03:28:06.667-07:00

DBS & Google have become aware of 'spoofing' emails sent to some AdWords advertisers recently. 'Spoofing' refers to the act of fraudulently altering certain properties of an email to make it appear as though it originated from a legitimate source. The email can then lead to a deceptive website which collects sensitive personal information. In this case, the email may have appeared to be from

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-5948957584282868632008-04-10T10:28:00.000-07:002008-04-10T10:38:26.926-07:00

DBS client Hudson Moody have won the Best Online Estate Agent Award at the prestigious Estate Agent & Letting Agent Awards for 2008 sponsored by the Property Search Group (PSG), Findaproperty.com and supported by the Royal Institution of Chartered Surveyors (RICS. Ben Hudson, of Hudson Moody Estate Agents in York received the award at a ceremony at the Grosvenor Park Hotel in London this week.

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-37624016424366464432008-03-31T07:30:00.000-07:002008-03-31T07:37:41.545-07:00

With the advent of internet marketing there has been a rise in pay per click advertising.With pay-per-click, your company pays a certain agreed amount to an advertising company every time someone clicks on the link to your business.Some companies will try to generate fake clicks on your site to try and make easy money. Similarly, your competitors may click on your link and increase your bill

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-48535235503812179832008-03-31T02:57:00.001-07:002008-03-31T03:08:04.554-07:00

Internet use on mobile phones is predicted to go from 475 million minutes in 2008 to 1000 million minutes by 2011. So far, records in the USA show that mobile advertising spend has doubled from 2006 to 2008 and is predicted to quadruple to $16,000 million by 2011. The UK market is following suit with mobile internet use on the increase. 17 million people in the UK accessed the internet via a

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-46323352134891116052008-03-04T00:51:00.000-08:002008-03-04T00:56:40.701-08:00

There is no set price for yell.com keywords. You choose how much you are willing to pay for each click-through. Minimum bid is 20p. The more you pay the higher up the list you will appear, so, the advertiser who bids the most for a keyword will be shown first. The pay per click listings will appear when a searcher looks UK wide (the default search) or specifies a county. The pay per click

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-17933175652264258742008-03-03T02:12:00.000-08:002008-03-03T02:16:20.099-08:00

A free phone number allows your customers and potential customers to call you for free. For a reasonable rate, you can increase your business by allowing callers to contact you without cost. This acts as an added bonus to a client when subscribing to your service. Having a free phone 0800 number translates to having a low-cost, easy and effective marketing device which can dramatically increase

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-24678360513914747562008-02-27T23:18:00.000-08:002008-02-27T23:27:02.427-08:00

0800 numbers offer massive advantages to businesses but buying them can be a minefield if you are not prepared. This article examines 10 things to look out for before buying an 0800 number. 0800 numbers allow your customers to call you without being charged. This not only increases the amount of calls your business receives, it also gives you the chance to measure which of your services are

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-27175904859398457412008-02-21T22:38:00.000-08:002008-02-27T23:12:02.362-08:00

The popularity of 0845 numbers is outstripping Free Phone 0800 numbers. Recent search engine statistics for February 2008 show that online purchases of 0845 numbers outweighed 0800 numbers by a factor of 3 to 1. In recent years 0800 has been seen to be the way to go. Business people have known that they can attract potential customers with the lure of a free phone call so why this change in

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-47802727223690893632008-02-13T00:59:00.000-08:002008-02-13T06:58:19.982-08:00

Google have offered a free web analytics package for several years now to its customers in the UK. Our American cousins have also been able to take advantage of Microsoft’s analytics package called “Gatineau”. Microsoft announced today that it has open up Gatineau Analytics to international users as well including the UK.“Due to the overwhelming demand from customers outside the United States,

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-47366908343381729072008-02-05T03:21:00.000-08:002008-02-05T03:24:49.873-08:00

Nearly 180,000 people are now buying and selling for a living on eBay, the auction website. The home-based entrepreneurs are generating an estimated £2bn - exceeding W.H. Smith eBay said yesterday. Over the past two years people using eBay as their first or secondary source of income has more than doubled from 68,000. The site has 15m hits a month. There is a North/South divide of eBay

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-77400320732876235282008-01-14T02:37:00.000-08:002008-01-14T02:41:04.159-08:00

Rumours are circulating regarding a possible takeover of Yell.com by Google. Yell.com shares recently rose 4.4% - the largest increase since December 2006. The Yell.com customer database would present a great route to market for Google's services.

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-8727936921321918522008-01-13T06:31:00.000-08:002008-01-13T07:11:41.997-08:00

If you don't all ready know what a blog is then it will benefit you to quickly read through my article What's A Blog? Blogs are a very simple website that anyone can add to without any web development skills at all. If you can use Word you can easily add to a blog. Blogs can be given a "skin" so they look exactly like the exisiting pages of your website. You are probably familiar with Google's

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-64782668695373686162008-01-03T06:48:00.000-08:002008-01-03T07:02:51.591-08:00

Google's Analytics package is an incredibly powerful tool that tells you how people got to your website and what they did when they got there. Analytics is free. If DBS manage your inbound link building then you should have had analytics set up for free by us. If you are unsure as to how to use analytics or don't think you have this feature then please contact David Clarke on

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-33767692953494420402008-01-03T06:20:00.000-08:002008-01-03T06:41:35.632-08:00

When you carry out a basic search on Google you may have noticed that the top two results on the left hand side are in a beige box that has a headline of "Sponsored Links". In the right hand column there are also up to eight sponsored links. These sponsored links are pay per click adverts. If you click on these adverts then the business providing the advert pays for the cost of the click.

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-60574911264283223462008-01-03T02:05:00.000-08:002008-03-03T02:11:12.890-08:00

Internet search engine giant Google has purchased Grand Central communications, a free phone routing service allowing you to use a free local phone number for all of your calls. The new product has just been re-launched and is now available for sign up. The service, which is currently available in limited beta form for a small number of users, enables you to personally manage all of your

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-23663591040125402902007-12-06T03:57:00.000-08:002007-12-10T05:17:08.992-08:00

Google users in the USA have had video ads served to them via the Google AdWords scheme for some while. All pay per click adverts are generated by bidding on keywords and can produce great amounts of traffic to your website. If you're not sure what pay per click is then click here for a brief presentation from DBS. The "video unit" adverts are nestled amongst the text adverts and take the form

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-13607922742519624242007-11-13T02:03:00.000-08:002007-11-13T02:06:27.633-08:00

Police and The Trading Standards Office are making people aware of the following postal scam, particularly in the run up to the Christmas period, when people are more likely to be expecting parcel deliveries. A card is posted through your door from a company called PDS (Parcel Delivery Service) suggesting that they were unable to deliver a parcel and that you need to contact them on 0906 6611911

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-60019432007738432322007-11-12T06:59:00.000-08:002007-11-12T07:35:06.337-08:00

By looking at web stats I see that after Google, the search engine that sends the most traffic to our clients' sites is Yahoo! Yahoo has now introduced a Yahoo! Local Results feature. Google has had a similar feature for quite a while now. The graphic below shows the results for a search on "solicitor liverpool" using the Yahoo! search engine. The top two results in blue are pay per click

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-57161916929339636972007-10-15T01:36:00.000-07:002007-10-15T01:40:04.920-07:00

The UK Internet Register is rearing its ugly head again. This is what I said in May 2007 and it still holds true today.... I had a solicitation forwarded to me by a client that they received from the UK Internet Register. The solicitation asked for a cool £639 + VAT for an advert in their register. Beware - this is a scam and the outfit involved have operated several ruses aimed at parting you

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-62434017670235024862007-09-17T09:13:00.000-07:002007-09-19T09:21:05.413-07:00

Blog is short for "web log". Blogs are websites that can be added to easily by anyone. You don't have to have computer programming skills or be a web developer to set up and add to a basic blog. Blog technology is powered by several companies. One of the most notable is Blogger which is owned by Google. To set up a blog you need to visit www.blogger.com and decide on a user name and password.

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-18237241288766152062007-09-15T00:54:00.000-07:002007-09-16T00:24:08.020-07:00

Being a Nottingham lad I don't very often extol the virtues of another county but... Lincolnshire is a fab county to live in - great schools, low crime rate, reasonable house prices etc. and of course we have the Lincolnshire Riviera of Skegness (see image on right), Mablethorpe and Anderby Creek. The downside is that the county has had a reputation of being a provincial backwater unlike say

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-50735366428262844592007-09-13T00:34:00.000-07:002007-09-13T00:49:39.112-07:00

I am probably showing my age but in the old cowboy films the good guys wore white hats and the baddies had black ones. It is no surprise then that the Search Engine Optimisation (SEO) industry refers to those who recommend dodgy tactics to their client as "Black Hat SEO's". Just when I thought I had seen it all I met with a pucker accountancy this week who had an entire section of hidden text

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-91917645344282672102007-09-07T07:24:00.000-07:002007-09-07T08:03:08.420-07:00

David Clarke - a partner at DBS - was recently awarded Google AdWords Professional Status after achieving 87.1% in a 100 minute examination. This distinguishes DBS as skilled internet marketing professionals. The examination covered some exciting topics for Google AdWords features that haven't yet hit the UK. Look out for image and video ads - they are on the way. We will soon be displaying

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-81212271458902631772007-09-02T00:17:00.000-07:002007-09-02T00:26:25.543-07:00

We recently received an enquiry via our website for an international 0800 number from a health company based in the USA. After fulfilling the telecoms order we got in a conversation about the company's website and how to make it perform better in search engine results. As a result we have been invited to optimise the web site for Wise Choice Medicine of San Diego, California. They specialise in

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-50191518690780688642007-08-16T10:39:00.000-07:002007-08-20T01:40:14.253-07:00

DBS launched Skype on both its web site and blog this week to provide its existing and potential clients with an extra point of contact. DBS feels that online brochure sites are becoming a thing of the past and that it is more and more important to add interactive features. Skype fitted the bill as it enables our website visitors to speak with us with just the click of a button. Skype is simple

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.com