tag:blogger.com,1999:blog-86661107160890309422009-06-04T10:18:06.536+02:00Making sense of Marketing in the Web 2.0 spaceJon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.comBlogger83125tag:blogger.com,1999:blog-8666110716089030942.post-22904862774233272572009-06-04T10:17:00.000+02:002009-06-04T10:18:06.594+02:00

I have been trying to get this shot for months as u can only get it if the train stops on the bridge for a while which is quite unusual

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-49853294075112955282009-02-18T22:19:00.006+02:002009-02-18T23:02:32.908+02:00

IntroductionThis latest social media marketing task has been one of my biggest challenges to date but I’ve really enjoyed testing my abilities to their very edge. How do you launch a product with no budget? I could have some answers for you below.The Challenge:Launch a new, unknown product into an over-crowded global market place with a marketing budget shrunk to pretty much zero by the

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-7148963026186345182009-02-17T16:40:00.006+02:002009-02-17T17:20:46.825+02:00

We all know by now that Google ads are very smart. They relate the ads to the content in the blog alongside it to make for more relative advertising and more click throughs and more money made for all the happy clients out there!It doesn't always work though. As smart as Google ads are, they need to get smarter. I just saw this on one of the posts on my social media cartoon blog with the headline

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-92107148951169735642008-11-25T16:54:00.002+02:002008-11-28T16:33:08.897+02:00

Yes that is correct. Your customer stopped being your customer a few years ago when they realised that they truly do have the power, thanks to the advent of social media and price comparison sites and the like. So in order to reach them you had to entertain them, turning your customer into your audience (which I spoke about in my New Media Conference presentation). Now it turns out that your

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com4tag:blogger.com,1999:blog-8666110716089030942.post-23492261480629578442008-11-12T12:29:00.001+02:002008-11-12T12:29:29.958+02:00

Qwitter has opened up a whole new can of etiquette worms [trying not to distract myself too much on what an etiquette worm would look like] on Twitter. If you've not heard of Qwitter before, basically once installed, it sends you an email whenever someone unfollows you on Twitter. Of course, anyone blogging and using Twitter to grow a base of followers is stroking their on ego to a certain

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com8tag:blogger.com,1999:blog-8666110716089030942.post-18256307578714830822008-10-24T16:26:00.003+02:002008-10-24T16:32:45.810+02:00

Man this person has ruined my Friday. I was taking it easy sifting through my feeds until I some how came across this idiotic article. (Or just read it below).I cannot believe that some moron would write such an irresponsible, ill-researched attach on Obama's broadband penetration plan. My comment response was so long and thought out that I thought it was worthy of a post, hence this post!Read

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-41979920176237711822008-10-15T18:00:00.002+02:002008-10-29T12:28:55.805+02:00

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Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-47178694509458831882008-10-15T17:59:00.002+02:002008-10-20T11:14:50.540+02:00

I run an ongoing viral email campaign for a fish restaurant in South Africa. I love marketing at this level, it is the basics of service marketing, where it all began.The first thing I told the owner, my client, is that we need to give something away to get a bit of viral going and to grow the database. From there we can launch all sorts of advertising campaigns at a substantial targeted list. Of

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-75344631330654243782008-10-15T17:57:00.003+02:002008-10-16T15:12:53.277+02:00

It astounds me time and time again! Companies of all shapes and sizes spend thousands of pounds building the most beautiful website but doing nothing to promote it so it kind of sits around looking pretty but doing nothing, like a girl being stood up on prom night.With the web 2.0/social media revolution on the internet in full swing, it is now more important than ever to concentrate on your

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-57563717019040694452008-10-13T16:49:00.001+02:002008-10-13T16:49:28.960+02:00

  Some of you may have heard that I am moving onto bigger and better things (the details of which I will reveal at a later stage) but in the mean time, the guys I am currently working for need to replace me. Basically it is a central London based PR firm and I have been working as the new media manager here trying to get the department to greater heights. So you would need to know social

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-76489731086782179962008-09-17T16:46:00.001+02:002008-09-17T16:46:46.255+02:00

Dropbox is simply genius. Every other online file storage site out there including Windows Live’s dismal attempt, Skydrive,should fire their entire product and development teams and bow down at the mercy of Dropbox genius. Simply download the app start your account and it’s just there, a folder on your computer just like any other, so you can store your files online seamlessly without having

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com5tag:blogger.com,1999:blog-8666110716089030942.post-3819720549575493522008-09-11T22:53:00.002+02:002008-09-11T23:04:32.509+02:00

I've started a new blog that will focus more on communicating to current and potential clients about the need to engage in social media. It's not exactly perfected yet but I'm very happy with the look and current functionality.I've written the first post, expaning on my Lunatic Fringe Model about how web 2.0 affects your business and what you can do about it.Enjoy and let me know what you think.

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-63382743108446621372008-09-11T14:22:00.001+02:002008-09-11T14:22:44.883+02:00

  Since my last article about Twitter marketing, I have been keeping a close eye on my stats while I network both online and offline with the key focus of growing quality following/follower relationships on Twitter. Because of all this targeted activity, Twitter is now my seconds biggest referrer, overtaking direct referrals. The first time any referrer has done that, ever, on any site that

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-16953479366896100092008-09-05T13:47:00.001+02:002008-09-05T13:47:53.149+02:00

  The debate still rages: Is Twitter a useful tool for marketing online? Well for me and my marketing blog the answer is yes! Looking back on Google Analytics, since I start my blog until today, Twitter is my 5th best referrer after Google organic traffic, direct traffic, Stumble and Muti. Over the past 6 months, as I’ve built up a quality list of followers and followings (is that the

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com2tag:blogger.com,1999:blog-8666110716089030942.post-89606782846962688802008-09-04T17:51:00.000+02:002008-09-04T17:54:54.931+02:00

  I never thought I’d be saying this about a cartoon website, but I have found one of the coolest online apps around that happens to be a cartoon creation wizard. Whoopty doo you might say, but think about this for a minute: Darren Rouse and co always insist that you add a representative image to your blog posts but searching Flickr for rights-free images can take ages and you still only

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-48588703298725742312008-09-03T17:49:00.002+02:002008-09-03T17:52:47.384+02:00

Berocca have an interesting campaign on at the moment aimed at bloggers. I found it so simple and intriguing that I've applied for my blogger relief pack and am now even blogging about it which is obviously what they want!Check it out here: http://www.berocca.co.uk/bloggerrelief

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-37991615268596665542008-08-21T17:27:00.002+02:002008-08-21T17:49:01.872+02:00

I had a fella ask me the other day why he should pay for iContact when he could just use some software and send from his own servers. I laughed and told him I could probably think of at least 15 solid reasons but I couldn't do so on the spot so I told him I would write a post about it. PS I do not have any affiliation with Icontact (or any other email services for that matter), I just think it's

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com2tag:blogger.com,1999:blog-8666110716089030942.post-36925637021482201242008-08-07T13:49:00.001+02:002008-08-07T13:49:09.511+02:00

What is Guerrilla marketing? Wikipedia defines it as this: "Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive,

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com2tag:blogger.com,1999:blog-8666110716089030942.post-3027461217837610032008-07-25T12:34:00.001+02:002008-07-25T12:34:26.370+02:00

del.icio.us Tags: marketing in rambes So a lot of people have asked me why I refer to myself as Jon M Bishop online as the M can be pretty pratty, comments I tend to agree with somewhat. The problem is, there is another Jon Bishop. Well I’m sure there are plenty ruddy Jon Bishops on the planet as it is so boringly common, only eclipsed by, perhaps, John Smith, but in the social media

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-19207936737861468422008-07-22T13:50:00.001+02:002008-07-22T13:50:51.943+02:00

Pic by jblyberg   1. Social Media Starting Points – Chris Brogan If you’re looking to show your organization how to get into social media and social networking, this downloadable starting points document to open up the conversation. – Chris Brogan 2. The Web: Hidden Games – C Weng This book will describe the view of websites as games in general, and then study Digg,

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-23725224684930571222008-07-16T12:50:00.002+02:002008-07-16T13:57:58.924+02:00

Thanks to Mykl A few years after mobiles became stock standard communication tools, the phrase was coined: “How did we ever survive without them?” The same phrase can be attached to my five new favourite web services. 1. Wordle Easily (and almost instantly) create great tag clouds like this! Also great for doing brands bullseyes for you brandy marketing types

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com2tag:blogger.com,1999:blog-8666110716089030942.post-56324649527278210822008-07-02T18:25:00.001+02:002008-07-02T18:25:30.374+02:00

Respected agency,  ZenithOptimedia  has predicted that 2009 will be the year that the Internet becomes the number one destination for advertising revenue in the UK, as reported in MediaWeek. While traditional advertising is predicted to grow by 5%, a surging 32.3% growth is predicted for online spend. The over-hyped credit crunch is turning out to be Internet advertising’s best friend

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-17396683809523607692008-06-26T13:26:00.001+02:002008-06-26T13:26:49.883+02:00

del.icio.us Tags: 50 golden brands,marketing society The Marketing Society UK are celebrating their 50 years of existence by publishing the 50 ‘golden brands’ ( I assume this means the best) of each year for the past 50 years. The website is great to play around in and is certainly a fresh take on ‘brands of the year’ type surveys that usually come in some kind of over-styled PDF with

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-63171415012403920172008-06-19T15:12:00.001+02:002008-06-19T15:12:38.844+02:00

  Thanks to 2725 I have a new vetting system: Twitter. Basically, when thinking of engaging in a new activity (let’s say stamp collecting) or attending an event (such as the Chelsea Flower Show), I ask myself the usual filtering questions: “Is it close enough?”, “Is it expensive?”, “Will there be beer?”. When living in London in the summer, you have a wide variety of potential events to attend

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0tag:blogger.com,1999:blog-8666110716089030942.post-59950671352583625972008-06-13T16:29:00.002+02:002008-06-16T11:09:05.434+02:00

Steve Ballmer the CEO at Microsoft, predicts that print media will be dead in 10 years. At least he is realistic and not claiming such deaths within 2 years like evangelistic media kook, Leon Orsmond.

Jon M Bishophttp://www.blogger.com/profile/09196943504724855107noreply@blogger.com0