Internet Engine for your Business

BizEngine's Internet Adventure

2008-08-18T11:48:00.003+08:00

I have just migrated SingaporeShots hosting to a new service provider. The Singapore Photo Gallery site seems to be well alive and kicking. A gentle reminder that a good hosting service is very important for your web presence, especially for SEO. I've learned this important lesson about hosting, read more about it at http://businessengine.blogspot.com/2008/08/seo-web-hosting-is-crucial.html

For more updates about SingaporeShots adventure, please visit BizEngine's Internet Search Marketing site.

Have a great day!

Kin Lee
Strategist
BizEngine

SEO Web Hosting is Crucial

2008-08-15T01:07:00.004+08:00

Hi again,

Long time no hear from me.

Ok, you might have realised that I am now involved with a Singapore Photo Gallery site. And we managed to get very high hits for the Singapore NDP Photos on the actual Singapore National Day, our organic search hits for the site surpassed 200 (Without the use of Adwords). Check out other interesting Singapore photos: Henderson Waves and Singapore River.

I've also publish some interest NDP preview videos: Red Lions, The NDP FlyPass at Pictures of Singapore Weblogs.

A few days later, a few files at database base level got corrupted and the SingaporeShots site was inactive for about 2 days and this is really expensive. We lost some footings on some keywords. I suspect that search engine spiders came and were not able to crawl our pages and hence affecting the SERPs.

So high availbility web hosting is important for SEO.

Good nite.

Kin Lee

Singapore Tallest Pedestrain Bridge

2008-08-06T11:29:00.001+08:00

This is the Henderson Waves Bridge. It is the highest pedestrain bridge in Singapore standing at 36 meters above Henderson Road. The image above is a night shoot. Not a professional shoot, just only nice and neat!

See other Southern Ridges Photos at Singapore Photo Gallery.

Cheque Received for Google Ads

2008-08-04T22:55:00.003+08:00

Received the 2nd cheque today for the revenue from Google Adsense. All clicks are genuine, I swear!

Happy.

Kin Lee
Strategist
BizEngine

BizEngine's Updates

2008-07-30T17:04:00.005+08:00

You may have realised, BizEngine's site is now under major upgrading and it will be quite a while before it become live again.

Anyway, here are some worthy updates:

Singapore National Day is just around the corner. You can see good NDP Photos (Rehearsal and Preview) at Singapore Photo Gallery. Check out also the Singapore RSAF Black Knights Stunts at SingaporeShots blog post. Lucky me, I will be attending NDP 2008 LIVE! Got the tickets yesterday. See other Singapore Photos: the Henderson Waves.
BizEngine has advanced a little into ERP and have evaluated some of the best Model View Controller framework: Php Zend; Java Struts; Cakephp and Ofbiz. We will be diving into business intelligence and business processes for a very interesting project. Again I'll be touching on some interesting database technology along the way. Hence, we need to restructure our content at BizEngine's site. So for a while, you will not be able to see the meat.

Happy Birthday Singapore!

BizEngine

Php Calendar using simple MVC

2008-06-24T16:52:00.004+08:00

*** BizEngine's site is now under upgrading, should you require the Php calendar prototype free script, please email to enquiry@bizengine.com.sg ***

We have came up with a simple Php calendar system prototype in Php. A fairly simple program using Model-View-Controller (MVC), have fun with it still! See it at http://www.bizengine.com.sg/prototype/calendar/

You can also download the script. The program can only run with Php version 5.0 and above.

Enjoy! :)

Kin Lee
Strategist
BizEngine
Building Value-Assets on the Web

BizEngine Updates

2008-06-24T10:01:00.004+08:00

Hi Everyone,

It's been quite sometime since by last post. As usual I was a little tied down with feasibility studies and preliminary investigations about a project. Also learned more about new technology pertaining to central consolidated database and remote databases synchronisation.

Ok. About the Adsense payout, we should be receiving our second cheque soon (I believe it will be another 30 days at least), just left with only 10 cents to reach $100. And honestly, they are all genuine clicks.

There should be some new updates at BizEngine SEO Singapore site soon.

Have a great day!

Kin-Lee
Strategist
BizEngine
Building Value-Assets on the Web

SEO - The longer you wait. The harder it will get.

2008-06-09T19:57:00.002+08:00

SEO today is difficult than yesterday. Reason being that more companies will be outsourcing their SEO campaign to professional search marketing companies. And increasingly your competitors will want your most desirable keywords and keyphrases too. It will come a time where it's SEO expert versus SEO expert, trying to position themselve among the first 10th positions for the define keywords.

The only best suggestion in my mind is to do it early. The earlier, the better. Because less competition, a hell lesser risk, cheaper and more manageable.

Remember it's not the technology, but the strategy. The longer you wait, the harder it will get.

Say Kin Lee
Strategist

BizEngine's Development Updates

2008-06-05T18:20:00.007+08:00

Ok. For the past few weeks, examined and studied in greater specifics about Customer Rationship Management (CRM), more about the essential knowledge than about CRM Software. Still, I've made some study about SalesForce and SugarCRM. I've also had some hands on with Apache OFBiz, Zend Php and CakePhp frameworks. Quite a handful load of information to digest! Information overload.

Having done some enterprise solutions in the past and relatively comfortable with Oracle database development. It really helps in understand more about OFBiz, Zend and cakePhp. At BizEngine site, it's a very simple MVC framework done in Php. We should be converting it to Zend framework at a later date.

As I've also mentioned early this year, we will not be actively investing in SEO, but will invest some time and effort on other Web opportunities. So here I am, evalutating and selection a suitable software platform (framework) or Internet adventure.

I've also leveraged on Coppermine Photo software to establish a Singapore Photo Gallery site. Go look, quite some interesting Singapore pictures there. Will publish more when really free.

I will still be relative busy for some time. So it may take some time for me to write my next post.

Say Kin Lee
Internet Strategist
BizEngine, Singapore SEO Company
Building Value-Assets on the Web

Web Copy for SEO is priority

2008-05-25T18:07:00.004+08:00

Understanding how search engines' spider crawl on the Web is key to effective SEO execution.

Basically, I segment it into 3 important sections
1. Content, Web copy
2. Inbound and Outbound links

I highly encourage you to study and examine the content to be published at your site first, before excuting point 2.

Building revelant links contributes greatly to the success of your search engine optimization campaign and it won't be effective without first producing compelling and rich Web copy.

Say Kin Lee
Internet Strategist
BizEngine, SEO Singapore
Search Engine Optimization
Building Value-Assets on the Web

Leisure topic

2008-05-17T17:46:00.004+08:00

Here are some Singapore Southern Ridges photos taken last week. It's really, really and really awesome. From Alexandra Arch, walked all the way to Harborfront Mrt passing through Henderson Waves.

Photos of Henderson Waves.
Photos of Alexandra Arch.

And I met a loving couple - Beautiful girl and a tall and handsome guy. Thanks for giving direction, enjoy walking and talking to you all. :)

Search Engine Optimization: Laying the Foundation

2008-05-14T20:12:00.005+08:00

If you have decided to run a Search Engine Optimization campaign, it is important not to dive straight into the techniques or tricks about on-page optimization first. Yes you may see some short term result, but chances are that it will not be scaleable and sustainable.

For search engine optimization result to be sustainable, it is really not about the tricks, the SEO tools, and other contributing software. The focus, during the inception phase, should be your SEO framework and SEO strategy.

The foundation for a sustainable Search Engine Optimization is really the SEO Framework architect based on your potential market segment, business intelligence and relevant informational content to be published at your site. Your search engine optimization result will not go very far and deep, if you do not structure your SEO framework based on smart and detailed examinations about your potential customers, business data (intelligence) and domain knowledge.

The power is Strategy not Technology.

Say Kin Lee
Internet Strategist
BizEngine SEO Singapore
Building Value-Assets on the Web

Why SEO DOESN'T Work?

2008-05-14T12:43:00.003+08:00

SEO is a online business strategy combined with effective search marketing tools to effectively draw target groups and to convert them to your loyal customers. It is the management of a complete customer life-cycle.

SEO is not really about applying tricks or "secrets" to be listed high up on Search Engine Result Pages. Rather is involves a sound corporate understanding of the nature of customers that your business is targeting. Then to carefully craft out your search marketing program in support to your business operations, culture, brand values and other marketing strategies you may already have.

SEO should be about customer-focus information management process.

The power is strategy not technology.

Say Kin Lee
Internet Strategist
BizEngine, SEO Singapore

SEO will not serve you well without content

2008-05-12T22:35:00.002+08:00

The scope of SEO is from drawing traffic to your site (and conversion), to performance measurement.

Hence without relevant content desired by your target market segment, they probably will bounce off to other informational sites that can satisfy their needs.

In my opinion, rich and authoritative content is key to your SEO success.

Say Kin Lee
Internet Strategist
BizEngine SEO Singapore
Building Value-Assets on the Web

SEO, Customer Task List

2008-05-11T09:41:00.001+08:00

If you are considering establishing a customer friendly or customer centered site, whether it is for a Customer Relation Management (CRM) or Search Engine Optimization (SEO) or any Pay Per Click (PPC) campaign.

It is very critical to identify and examine the users' task needed at your site.

Why?

You need to know the tasks for the following
1. Customer Retention
2. Data analysis: conversion, cross-selling, up-selling
3. Audit Logging
4. Crystalising the processes

Say Kin Lee
Strategist
BizEngine, SEO Singapore

Professor Randy Pausch last lecture at the university Sept. 18, 2007

2008-05-10T18:14:00.002+08:00

Carnegie Mellon Professor Randy Pausch, who is dying from pancreatic cancer, gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium.

He talked about:
1. His Childhoon dreams
2. Enabling the dreams of others
3. Lessons Learned

More than an hour video. It's worth it, if you pay attention.

Say Kin Lee
Internet Strategist
BizEngine SEO Singapore

The Last Lecture, Important Lesson

2008-05-10T00:45:00.002+08:00

Dying Dr. Randy Pausch Speaks

mobile Internet in your pocket

2008-05-08T18:07:00.003+08:00

Read this : WiMAX promises to transform wireless Internet world

Are we soon to have free Internet access on the road, supported by advertisments? I really hope so.

I too, at times, surf the Web while I was travelling using Pocket PC and a 3.5G mobile phone. I am not sure, but I don't think mine is a HSDPA. Still I face some difficulties, especially flash and javascripted sites.

I love the convenience of able to read and reply mails while I am on the move, and I appreciate that I am able to catch the latest news from CNN and Channel News Asia. And I tried messenger on pocket pc - simply amazing. I believe I should be able to write my Web-logs too - I should start doing this someday.

Okay, let's wait for the G-Phone.

Say Kin Lee
Strategist
BizEngine, SEO Singapore
Building Value-Assets on the Web

Vegetarian Food & Hearing Aids

2008-05-06T16:55:00.002+08:00

Some updates:

If you are looking for a unique vegetarian food in Singapore. Try Simple Food at Tampines Street 44.

If you are looking hearing healthcare treatment to help solve your hearing loss, middle ear implants is a good read up. For other rich and informative information about hearing aids and hearing treatments, please visit hearing solution Web site.

Is SEO Consultant a Marketer?

2008-05-06T13:08:00.004+08:00

In my opinion, a good SEO consultant is also a good marketer with extraordinary market understanding and analysis skill.

Regardless of on line or off line, the fundamental principles of identifying your market segment, crafting your strategy and measure your success result seem very similar. They all share very similiar traits, just that the marketing platform is different.

And if your company is very achieving stunning results in off-line marketing, and have not ventured into on-line e-marketing. It is probably time now to seriously consider translating your marketing success to on-line search marketing.

Say Kin Lee
Strategist
BizEngine, SEO Singapore

BizEngine SEO updates

2008-05-01T14:12:00.004+08:00

Ok. As expected, we have not fully recovered from the SERPs (Search Engine Resulting Pages) free fall yet. Still need time to adjust, correct and monitor.

Most the pages are now table-less css design with Model View Controller (MVC) framework leveraging on Php 5. We are just testing the SEO effectiveness of MVC and table-less style sheet. We just want to identify and establish a better technology platform (Specifically for SEO) than the one we previously used. BizEngine is a business focused company, harnessing on the power of Internet technologies to meet business goals.

Say Kin Lee
Strategist
BizEngine, SEO Singapore
Building Value-Assets on the Web

SEO for Small Business

2008-04-28T13:02:00.003+08:00

SEO (Search Engine Optimization) is a on line marketing system in support of your corporate business larger objective, especially so for small businesses (Singapore Small Business specifically).

Since SEO is an essential part of your corporate marketing asset, and beefing up authoritative content at your site is key for SEO to be effective, everything about SEO is tied with almost everything pertaining to your business.

Let me reveal the steps:
1. Understanding your business model, corporate brand, existing marketing strategies.
2. Identify your target market segment, understand their behaviour, demands and needs
3. Structure informational content and links-navigation based on point 2. Build a customer centered site.
4. Gather feedbacks and measure the visit rate, click-through and conversion-rate.
5. Measure also the revenue generated from on line activities and what are the cost savings.

Say Kin Lee
Internet Strategiest
BizEngine SEO Singapore
Building Value-Assets on the Web

Bright SEO career prospects could dim

2008-04-27T09:36:00.004+08:00

Chanced upon this article at www.zdnetasia.com/techjobs/career-resources/career-development/0,3800009355,62033662,00.htm

And it was a great read. Only if I have my definition of SEO defined.

I agree about the basics of SEO (on page optimization) should be part of the core competency for all on line Web developments. It is really not difficulty to find valuable information about on page optimization on the Web.

But the more challenging task, and the real value, for SEO is really about off page optimization, off line marketing and crafting out your SEO campaign in support of your business objective. So the art part of SEO is really not easy and definitely not cheap.

Have fun reading the article by zdnetasia.

Say Kin Lee
Internet Strategist
BizEngine SEO Singapore
Building Value-Assets on the Web

Search Engine Optimization Singapore

2008-04-24T17:24:00.002+08:00

While BizEngine, SEO Singapore, is helping Singapore small businesses to get their site pages indexed and ranked. We continue to learn, grow and make mistakes in the area of search marketing.

I've just restructured our SEO Singapore site at www.bizengine.com.sg and discovered that our SERPs dropped instead. And for some keywords, it's a big dropped.

So we are not up there in the top ten list at least for now. We will try harder and take this "opportunity" to examine the situations and to lay a stronger SEO foundation. It's more work.

Say Kin Lee
Internet Strategist
BizEngine - SEO Singapore
Building Value-Assets on the Web

Singapore Web Services

2008-04-23T08:28:00.005+08:00

Singapore Web services updates:

1. BizEngine has form strategic alliances with BizIT Consulting (Singapore), In*genious Communications (Singapore) and IIS Business Consulting (Singapore) to offer our clients more value-add service on top of our Search Marketing: SEO services.

2. We are now able to offer more values to our clients in the area on Web software maintainability, English and Chinese localisation and globalisation, and to be able to advise our clients with sound business data analysis and measurements.

So now, there is a lot more work ...

Say Kin Lee
Strategist
BizEngine SEO Singapore
Building Value-Assets on the Web