Tribal DDB New York

Tribal DDB and DDB score 7 Webby nominations.

2009-04-20T06:39:00.001-07:00

The 13th annual Webby Awards , considered the "Oscars of the Internet", has unveiled their nominees for the best websites, videos and ads of the year.

Tribal DDB and DDB received seven nominations this year. Tribal NY's Bodygroom Manologues received a nomination in the Marketplace category. The site was also named an "Official Honoree" in the “Viral Marketing,” “Humor,” and “Branded Content” categories.

Philips gets a site worthy of their awesome new TV.

2009-04-17T08:10:00.000-07:00

To launch the world’s first cinematic proportion TV, Tribal DDB created an interactive film and site to demonstrate the television's amazing features.

The short film, a crime thriller, plays inside the Philips Cinema 21:9 TV and is filmed as one single tracking shot. As you move through the film you experience impressive special effects, and interactive film score, and three hotspots that let you dive deeper into the film's production. You can also control the film by using your mouse as a scrubber, see what the difference between 21:9 and 16:9 is really like, and switch Ambilight on or off.

El Invencible Chlorophyllo!

2009-04-17T07:47:00.000-07:00

Wonderful work from Tribal DDB Paris. An interactive adventure awaits you as you as you take control of Chlorophyllo, the most powerful luchador in the history of Mexican cinema!

Tribal DDB makes Ad Age's agency A-List.

2009-01-23T08:28:00.000-08:00

Every year Advertising Age creates a list of agencies they feel are the best of the best. Their so-called Agency A-List .

Hundreds of agencies are considered for the honor but only ten are chosen. Tribal DDB has, once again, made the cut.

This is the second consecutive year that Tribal has been honored by Ad Age. Last year we were named Global Agency Network of the Year , the first time the publication bestowed the honor on a digitally-led agency.

Insert coin, receive holiday cheer.

2008-12-18T06:50:00.000-08:00

They say it's better to give than to receive, but thanks to Tribal DDB Vancouver, BC Hydro proves once again that both are possible.

In an effort to raise a million dollars for the BC Children's Hospital Foundation, they've created a cool Rube Goldberg-inspired holiday card.

When you insert a virtual coin into a slot, it cascades down an animated Christmas tree and lands in one of three random train cars. There's a 5 cent, 10 cent and 25 cent train car. The value of your coin is then added to a pool of money that will be donated.

Give it a go, and help contribute to BC Hydro's efforts to support the BC Children's Hospital Foundation.

How scary is Tribal?

2008-11-03T12:18:00.000-08:00

Thanks to Steph and Jenny for throwing a killer Holloween party.

A notoriously well made site

2008-10-29T07:39:00.000-07:00

A person who lives well is likely to have a well-coiffed poodle at his side. A person who lives notoriously well prefers a falcon on his arm. While the poodle will fetch a ball for you (how cute), a falcon will return to you with a well-coiffed poodle in its talons (how awesome).

You can find these and many more musings at Tribal DDB New York’s latest effort – a blog that supports the launch of Jose Cuervo’s new advertising campaign – Living Notoriously Well with Jose Cuervo.

The blog features everything you need to begin living notoriously well, including regular updates and excerpts from the Book of Living Notoriously Well by the man himself, Jose Cuervo (Chapter 2: Tequila vs. Vampires). You’ll also find recipes and other information from the unique, and notorious, world of Jose Cuervo.

Congrats team Cuervo: Julio, Mika, Andy, Pete, Matthew, David, Keith, Nicole, Julie, Kim, Kinney, Cedric, Mae, Smith, David and Mark.

Tribal Hamburg sings.

2008-10-14T08:34:00.000-07:00

A sweet, poignant spot from Tribal DDB Hamburg.

And the winner is....

2008-09-30T15:22:00.001-07:00

Congrats to Shannon for winning our first annual "that's not a ping pong table" ping pong tourney.

Get more than hair off your chest.

2008-09-18T12:07:00.000-07:00

It’s unlikely you will ever walk into a sports bar and overhear a bunch of guys talking about grooming their chests, backs and kid-makers.

It’s a sensitive subject, to say the least.

And yet, as a little site from Philips called Shaveeverywhere.com once proved, talk equals sales.

The original Shaveeverywhere.com was good for more than a laugh – it broke sales goals by breaking the ice when it came to talking about male body grooming.

As Adverting Age reports today, we pick up where the original left off with a new site from Philips. Introducing The Bodygroom Manalogues .

Developed by Tribal DDB Worldwide, the Bodygroom Manalogues is a collection of written and performed narratives from the “front lines of male body grooming.”

"Every hairy guy has a story” says Steve Nesle, ECD at Tribal DDB New York. “It happens that many of these stories are freaking hilarious. But they also get you thinking and nodding your head. It’s this empathy that we believe is the spirit of the shaveeverwhere.com brand.”

In one Manalogue, a man overcomes his shame through poetry slam. In another, a resentful twin blames his small size and hairy features on his twin brother hogging all the breast milk. “He was always pushing and shoving, pushing and shoving” he recounts.

The first five installments are performed by comedian Bryan Callen, who has appeared on Mad TV, Entourage and Sex and the City. Gizmodo smells an Oscar (if they had such a thing for digital content).

The Bodygroom Manalogues is meant to be a platform for “regular Joes to get more than the hair off their chests” says Pete Johnson, ACD and the project’s lead writer.

Site visitors are invited to submit their own Manalogues. The best submissions will be performed for “all the web to see.”

A unique feature of the site allows visitors to “clap” during each manalogue in real time. Visitors can compare the intensity of their claps with that of the aggregate audience.

The Bodygroom Manalogues is a tribute and a solution to every man whose ever been pointed at, made fun of, or been ashamed of his natural man-growth. “If you’ve ever seen me in a bathing suit, you know I speak from experience” says Johnson.

Bravo team Philips: Pete, Leo, Mae, Mark, Keith, Matt, Jason, Julio, Amy, Tanel, Smith, Serge, Yue, Gregor, Susanne and our friends at Antfarm.

Listen to your former self.

2008-09-17T06:49:00.000-07:00

There are 13.8 million men over the age of 45 who quietly suffer the effects of low testosterone, or "Low T." Those effects can include decreased sex drive, loss of energy, body changes, depressed mood and erectile dysfunction.

Solvay Pharmaceuticals has launched an unbranded Web site to raise awareness of this issue in a dramatic way.

The site, IsItLowT.com , was created by Tribal DDB Health Worldwide, New York.

In it, a shadow welcomes visitors by stating, "Recognize me? I'm a shadow of who you used to be before low testosterone, or Low T, started slowing you down." The shadow then guides visitors through the site, reminding them what life was like before Low T and encouraging them to consult their doctor.

“With the media’s incredible focus on erectile dysfunction and the marketing of Viagra, there is an alarming lack of awareness and misdiagnosis of what is actually Low T,” said Tim Pantello, Managing Partner, Tribal DDB Health Worldwide. “This effort seeks to drive awareness and education around symptoms that are often dismissed and mistreated. We are incredibly proud to have been a part of this campaign and a partner to Solvay in this effort.”

Congrats: Cedric, Pete, Kinney, Matt, Kendall, Ben, Spencer, Matt, Michele, Mika and Tim.

Drink more milk, or else.

2008-07-16T07:10:00.000-07:00

Hillarious work from Tribal DDB Vancouver for the British Columbia Dairy Foundation.

The site, MustDrinkMoreMilk.com , features three digital shorts, including my personal favorte "Helga vs. Holga" (above). The site will eventually roll out more, and invite users to submit their own. Monthly winners receive a 8-gig iPod Touch, and the year-end winner walks away with a sweet JVC 120GB hi-def camcorder.

Made in Eureka

2008-07-02T07:04:00.001-07:00

Have you ever wanted to talk on the phone, chew gum and look crazy at the same time? Tan yourself, naked, in a pool of sharks? Transfer your toy poodle’s consciousness into the body of Pit-bull? Well now you can thanks to the miraculous, future-ready products that can be found only at Sci Fi channel’s MadeInEureka.com .

The site, developed by Tribal DDB New York, was designed to showcase some of the best inventions coming out of America’s smartest little town – Eureka.

Eureka is a Sci Fi Channel original series that takes place in the little known but highly influential town. Most of the quantum leaps in science and technology during the past 50 years were produced by Eureka's elite researchers. Unfortunately, scientific exploration is rarely what one expects, and years of experiments gone awry have yielded some peculiar by-products.

To see some of those by-products, point your browsers to MadeInEureka.com . More products will be added in the coming weeks. And be sure to tune into the season premier July 29 at 9/8c on the Sci Fi Channel.

Congrats to our resident geniuses: Julie, Jeff, Serge, Michele, Christian, Felipe, Andrew, Julio, Geoff, Smith, Jacek, David, and Mika.

Check out someone you love.

2008-06-30T07:01:00.000-07:00

One in five Americans will develop skin cancer in their lifetime. That's a terrifying statistic. But the cancer can be treated if spotted soon enough.

To help raise awareness of the importance of early detection, Neutrogena asked Tribal DDB New York to develop a video and interactive guide on what to look for when checking for early signs of melanoma.

The video features Malin Akerman who was recently in 27 Dresses and The Heartbreak Kid.

"Our hope is that couples will make examining each other a regular thing" says copywriter Michelle Arini.

More details on the work can be found here .

Well done team Neutrogena: Cedric, Michele, Miao, Keith, Serge, Victor, Rich, Dan, John, Julie and our friends at Antfarm.

Introducing a new way to fight acne.

2008-06-30T06:36:00.000-07:00

Neutrogena tapped Tribal DDB New York to help design Skin iD , a web-based service that offers personalized acne solutions.

Visitors to the site participate in an interactive evaluation that tailors dermatologist-developed solutions to their unique skin type, allowing them to purchase and re-fill online, and participate in a series of tools that follow the treatment including personalized one-on-one access to dermatologists. An industry first, the new service is twice as fast as Proactive.

Congrats to Richard, John, Victor, Leo and Paul.

Tribal wins two Webby's.

2008-05-06T08:55:00.000-07:00

The results are in. Tribal DDB New York & Amsterdam's Philips Aurea site and Tribal DDB Canada's Lightbulb banner have both won Webby's.

Tribal New York's Philips Second Puberty also received a nomination for best “Branded Content”. And our Asimpleswitch.com and Sack Story documentary both received "Official Honoree" nods. Go Tribal!

Pollution, Sun and Stress, OMG!

2008-05-03T15:25:00.000-07:00

Day to day, life can be tough on young skin, so what’s a girl to do?

A day in the life of SOFT, the new site from Tribal DDB New York , puts Clean & Clear’s new line of SOFT moisturizing products in the context of two best friends as they explore the world around them from city to suburbs.

Congrats to Paul, Michelle, Jenny, Shane, Heather, Mae and Tyler.

Create a mobile masterpiece.

2008-04-29T06:33:00.000-07:00

Tribal DDB Dallas is behind a killer idea that lets Nokia customers collaborate with Spike Lee to create a film using their phones.
Check it out here .

Tribal DDB nominated for seven Webbys.

2008-04-09T06:45:00.000-07:00

The 12th annual Webby Awards , considered the "Oscars of the Internet", has unveiled their nominees for the best websites, videos and ads of the year.

Tribal DDB received the most nominations (7) of any agency. The New York office contributed with two nominations and three "Official Honorees."

Philips Second Puberty received a nomination for best “Branded Content”. Philips Aurea received a nomination for best Consumer Electronics site. The Webby’s allows the public to vote for a “People’s Choice” winner, so be sure to head over to their site to vote .

According to their press release , the tally was: Tribal DDB (7), Media Front (5), Crispin Porter + Bogusky (4), R/GA (4), Wieden + Kennedy (3), Grand Union (3), AKQA (3), and McCann Erickson (3).

Tribal DDB also received 13 “Official Honoree” nods. Aurea and Asimpleswitch.com both received recognition for best visual design, and our Sack Story documentary received a nod in the “Viral” category.

Here's the complete list of Tribal DDB Nominations and Honorees.

Nominations:

Category/Entry
Consumer Electronics: Seduction By Light
Employment: The Warehouse Careers
Restaurant: McDonalds Chicken McDonald's Chicken Microsite Banner single: Lightbulb
Branded Content: Second Puberty
Game or Application: Nike Plus Miles
Rich Media: Corporate Warming

Official Honorees:

Best Visual Design - Seduction By Light
Best Visual Design - Start a Chain Reaction
Banner singles - Land Mines
Integrated Campaigns - Schlämmers Quest
Mobile - Short but Fun
Online campaigns - Dollar Menuanaire
Branded content - Schlämmers Quest
Email - Pepsi Holiday x-tras
Game or Application - Ambulanssi The Game
Viral - Ambx pranksters
Viral - Schlämmers Quest
Viral - How sack saved the beach
Food and Beverage: Meals Together

Meet Miles.

2008-03-14T06:44:00.001-07:00

Our friends at Tribal Hamburg continue to impress with their latest work, this time for Nike. To boost participation in the Nike+ program, Tribal developed a desktop widget appropriately named Miles.

Once downloaded , Miles gets to work encouraging you to run. Thanks to Nike+, Miles knows which days of the week you love to run and keeps track of your goals. The little guy also offers weather forecast, running news and an integrated RSS Reader.

Well done, Tribal Hamburg.

Matt on Fox.

2008-03-10T10:24:00.000-07:00

Is it in your house or in your head?

2008-03-07T07:53:00.000-08:00

It’s a question that goes through the mind of anyone who has ever heard chains rattling in their attic or seen silverware levitate at the dinner table:

Am I totally, certifiably bonkers? Or am I being haunted?

The Sci Fi Channel and Tribal DDB New York are answering this question through The Great American Ghost Hunt . Conceived to promote Sci Fi’s reality hit Ghost Hunters , current and future fans are invited to submit their real-life hauntings for a chance to have their story investigated on an actual episode of Ghost Hunters.

The digital portion of the promotion consists of Tribal developed banner ads and a microsite . Check out the ads here , here (video expand) , and here .

The heart of the miscrosite is a dynamic map of the user-submitted hauntings. Phase two - which launches in a couple of weeks - will be powered by the Google map API, allowing site visitors to zoom in on each haunting, read the case file, vote on whether the haunting is worth investigating, and sort the hauntings by type and rating.

Nicely done team Sci Fi: Julie, Jeff, Michele, Julie, Julio, Smith, David, Nicholas, Shawn, Len and Kelley.

3 seasons in 30k.

2008-03-07T07:30:00.001-08:00

Sex-starved and occasionally homicidal Cylons aside, what makes Battlestar Galactica on The Sci Fi Channel a huge success is that it’s foremost a human drama. The relationships between the main characters are layered and complicated. Their hidden connections and fates are what keep millions tuning in.

Our objective was to leverage these deep and interesting storylines to get current and future fans to tune in to the premier of the fourth and, sadly, final season.

We did this by catching people up on three seasons of drama - all in one banner ! We created a roulette wheel of sorts - a banner featuring some of the more interesting characters in constant rotation. At any time you can click to stop the rotation and reveal a potential plot point involving any three of the characters.

You can keep spinning the banner. There are 26 different combinations, 26 different plot points to uncover, all within this simple 30k banner. That amounts to a lot of time spent on the banner catching up on the show, reminding yourself to tune in to see how it all turns out.

One version of the banner was designed for die-hard fans, another for more casual fans , and still another featured an easter egg: If you get a certain combination of characters, the banner will reveal hidden video content!

Congrats to Julie, Michele, Jeff, Julie, Julio, Jason, Kelley, Aaron and Linda.

Tribal DDB named Global Agency of the Year.

2008-01-21T09:56:00.000-08:00

Advertising Age has for the first time ever named a Digital Agency its Global Agency Of The Year. Congrats Tribal DDB Worldwide!

According to Matt Creamer , Adage's Editor-at-Large for online media, "The rationale is that Tribal has transcended the digital ghetto (ok, it’s a gilded ghetto) and become a true marketing partner for big brands from Pepsi to Philips on a worldwide basis. Tribal does bang-up work, has a truly global footprint, and is run by smart, nice people who actually seem to enjoy working together. Then there’s also the symbolism of reflecting where so much of the growth in the ad business is: online"

Frak, yea!

2008-01-14T07:47:00.000-08:00

Tribal DDB New York prevailed in a creative pitch to win the Sci Fi Channel digital business. We will be working closely with the network's other partners, Fallon , Spark and Sci Fi's own internal group.

"As digital is increasingly an important communication channel in driving brand engagement and viewership of television programming, SciFi has added to our internal resources. We have brought on Tribal DDB to be our partner in fulfilling these marketing needs and are excited to work with a leader in the digital innovation space,” says Sallie Schoneboom, a press liaison for NBC Universal.