tag:blogger.com,1999:blog-8206015105757792229.post-61075066704797356802008-05-26T08:30:00.003-04:002008-05-26T08:48:05.220-04:00<a href="http://bp3.blogger.com/_ss0HMPNqXwA/SDqwo1zklgI/AAAAAAAAACY/3nzPNAVjM3M/s1600-h/758.jpg"><img id="BLOGGER_PHOTO_ID_5204666535064671746" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://bp3.blogger.com/_ss0HMPNqXwA/SDqwo1zklgI/AAAAAAAAACY/3nzPNAVjM3M/s320/758.jpg" border="0" /></a><br /><div></div><br /><div></div><br /><div>Sony has installed interactive digital window projections at its flagship stores in London to feature its latest viral video "Foam City." When a passerby touches the window - clearing the foam form the screen - he activates the viral video.<br /><br />In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. (via Gizmodo) </div><br /><div>The viral video is a perfect creative element to feature on a digital window projection. It is ideal content to grab people's attention and stop them in front of Sony stores. Once people experience the wonder of the "Foam City" experience, there's a better chance they'll walk into the store. It certainly beats a static point-of-purchase window display. </div><br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/ZBXkrU86YxA&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ZBXkrU86YxA&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>David Weinfeldhttp://www.blogger.com/profile/11543276430361397016noreply@blogger.com