tag:blogger.com,1999:blog-81529399102005488242009-10-27T11:37:08.949-07:00Ali - The Email Guruhttp://www.blogger.com/profile/15847664147963486974aterrell@pens.comBlogger61125tag:blogger.com,1999:blog-8152939910200548824.post-12343517278415418862009-07-30T16:05:00.001-07:002009-07-30T16:05:22.002-07:00

How do you engage prospective customers with email marketing? The subject line. Before a customer even decides if they want to buy something, they have to open your email first. Before they open the email, they usually decide if your email is worth opening. So, the first place you have to capture their attention is the subject line.Subject Lines with the following characters have been shown

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-77920746826282807152009-07-24T14:05:00.000-07:002009-07-24T14:06:24.041-07:00

For those particularly interested in SEO/SEM, affiliate marketing, social media, web 2.0 and more, consider attending PubCon. Registration for PubCon Las Vegas 2009 opened up on July 14, 2009. When: November 10-13, 2009Where: Las Vegas Convention CenterWork hard and play hard – after all, it is Las Vegas! :)

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-41395144396926620822009-07-17T13:26:00.000-07:002009-07-17T13:27:00.627-07:00

Sometimes the best ideas come from your customers. After all, they are the ones looking to purchase from you, utilize them to help drive your business to the next level. As a company, your best interest is the customer because if you can sell or provide them what they want or are interested in, they are more likely to convert. It seems that, in general, people like to have a say in the things

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-11761664188536918232009-07-09T10:43:00.000-07:002009-07-09T10:47:59.907-07:00

In this economy, people are taking a lot longer to buy, doing research, and looking for the best deal. I came across an article from ClickZ on “Optimizing Your E-Commerce Site: Three Levers for Success” and feel that it provides a great sum up of how you can improve your website to hopefully grab that next sale or lead. Here’s a quick rundown:AudienceUnderstand your core demographically,

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-21164628487489665732009-07-02T14:22:00.001-07:002009-07-02T14:28:10.217-07:00

Have a safe and wonderful July 4th weekend!

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-86202073782349021512009-06-26T16:27:00.001-07:002009-06-26T16:27:42.592-07:00

Negative match is an option in paid search (talking about Google Adwords today) where you can choose keywords or related keywords that you do not want your ad to show up for. For some people, you may be thinking, “why would I not want to show up for something? I want to show up for everything!” A good amount of advertisers out there use broad match when setting up their keywords and I’m sure

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-49408058905609736462009-06-19T14:29:00.000-07:002009-06-19T14:33:57.094-07:00

Keeping it short and sweet this week. We are now on Twitter! We want to help your business succeed! Follow us on Twitter for marketing tips and special offers!Have a wonderful weekend!

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-30207509084300500192009-06-12T16:07:00.000-07:002009-06-12T16:08:50.217-07:00

2 weeks ago I posted about the importance of surveying your customers. This allows for you to learn more about what is important to your customers, how customers feel about your products/services, and/or what customers thought about their shopping experience. You can use this information to improve your products/services and shopping experience. You can also use the information you find out about

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com2tag:blogger.com,1999:blog-8152939910200548824.post-86265345905003248612009-06-05T14:42:00.000-07:002009-06-05T15:44:54.239-07:00

A few months ago, we decided to have our first employee design contest. We have now chosen our 5 finalists and need help in determining a winner. The winner will be determined based on the number of orders the design gets.Help us choose a winner! Order some pens with your favorite finalist design to cast your vote!We thank you on behalf of our candidates!Below are our designs submitted by our

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-16691080328950950562009-05-29T16:31:00.000-07:002009-05-29T16:32:12.332-07:00

Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I’ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I’ve been noticing that surveys have become a great thing of interest to

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-63602055523433491952009-05-22T11:15:00.000-07:002009-05-22T11:20:30.947-07:00

Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this: That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon: Favicons

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-81040037330057106522009-05-15T13:51:00.000-07:002009-06-05T15:39:35.657-07:00

Most of the time when I shop online, I start browsing the site, looking at the products, and realize I have questions. I’m sure this has happened to you too and surely it will happen to your customers. What types of questions/concerns might your prospective customers have? Well, there are many, they can range from simple questions to more complex ones. For example: How do I know if this shirt

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-60107241326297693562009-05-08T16:33:00.001-07:002009-05-08T16:33:34.377-07:00

It’s Mother’s Day this weekend. It’s a holiday which means it is a perfect opportunity to promote your business. Utilizing holidays to promote your products and services is great because it will draw people to your business. It will help you boost sales over the weekend where sales might normally be soft. People generally like to go out to eat on Mother’s Day, so offer a Mother’s Day special!

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-73894766789502664862009-05-01T13:13:00.001-07:002009-05-01T13:15:06.118-07:00

If you are confident about your products and services, prove it. Businesses who believe in their products will stand by it and are convinced that if you tried it, you would come back again. This shows off a company that is bold, willing to take chances, and believes in what they offer.Earlier this week, two popular fast food restaurants offered their version of flame grilled chicken to anyone who

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-9192488908444873342009-04-24T10:47:00.000-07:002009-04-24T10:49:42.329-07:00

Before I purchase a product, I like to do a bit of research on the product and company I may be potentially buying from. I’m looking for quality, credibility, and reliability in the product and company. I want to hear the opinions of people who have purchased that product and purchased from a specific company. As with most shoppers, I would have the following questions:• What did people like/

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-60329118849620605882009-04-17T10:29:00.000-07:002009-04-17T10:30:30.307-07:00

Often times, when I am browsing the internet or shopping for something online, I realize that a lot of these online businesses, especially the small, possibly mom & pop web stores, don’t have web analytics set up for their website. It doesn’t matter how big or small your website or web store is, web analytics are important! If you are developing and executing marketing campaigns, it is even more

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-13974594239577764052009-04-09T17:16:00.000-07:002009-04-09T17:21:22.508-07:00

One of my colleagues passed over a very interesting article on Search this morning. It basically said that businesses are beginning to become more and more aware of the importance and power of Search Engine Optimization (SEO) these days. Because of that, they have been thinking of creative ways to step up their marketing and brand presence in search engine results pages (SERPs).It gave two

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-46775657974411937112009-04-02T16:49:00.000-07:002009-04-02T16:52:19.322-07:00

I am certain that many online businesses right now are thirsty for MORE…more visitors and more purchases, which translates into more money. Obviously, having more purchases will result in additional revenue, but how can anyone purchase your products if they have no idea what you sell, or worse, have never even heard of you before? The key is to draw in visitors, create Brand awareness, and show

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-44420888836666837152009-03-27T15:13:00.000-07:002009-03-27T15:16:06.382-07:00

Throughout the year, there are many different conferences, workshops, and seminars across the US focused on online marketing. These events are an excellent opportunity for marketers and anyone running a web business to network and learn more about the latest trends and strategies in the web space. Attending one of these events can be extremely beneficial for your business. Often times, the cost

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-41486031324387071672009-03-19T16:16:00.000-07:002009-03-19T16:19:25.194-07:00

A few of my friends are wedding photographers and if there is anything I learned from them, it’s that they love having their website developed in flash because it gives it a nice look and feel for their clients and prospective clients. Their sites are simple, clean, and attractive. The problem is that they want to show up in the search engine and rank highly. The very first thing I tell them is

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-60094118127550509142009-03-12T17:01:00.000-07:002009-03-12T17:03:50.868-07:00

Web marketing is a constantly changing forum. Businesses and business owners alike should be up-to-date, focused, and involved in the latest marketing strategies. They should be evaluating the different arenas of web marketing available and develop a plan of attack on how that particular form of marketing can be beneficial to them. It doesn’t matter if it’s email marketing, website marketing, SEO

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-78854687817938994762009-03-05T16:56:00.000-08:002009-03-05T16:57:59.607-08:00

I went to IHOP the other week with a few friends for their free pancakes in celebration of National Pancake Day to see what all the hype was about. Similar to Denny’s free grand slam breakfast, IHOP’s promotion should be deemed successful, if not even more successful than Denny’s promotion. Free offers like this cause people who don’t normally go to those stores or purchase those products to do

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-35867932759234231472009-02-26T17:37:00.000-08:002009-02-26T17:39:20.985-08:00

People are spending less and less these days, but that doesn’t mean they aren’t spending. Small businesses and big businesses both need to be aware of this and figure out 1) how do we make people spend money and 2) how do we make people spend their money on our products and our services?Think about what makes your business unique and better than the competition. Why should people buy from you?

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-76335829571367889382009-02-19T10:05:00.000-08:002009-02-19T10:07:35.997-08:00

Customer behavior is very important analytical data that can be used to help boost business. Whether your business is on the web or you have a store, it is very important to pay attention to your customers. I have a feeling that many people have web analytics installed on their website but never really dig in deep to study information. While it can be time consuming, you may just find something

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0tag:blogger.com,1999:blog-8152939910200548824.post-75250813350349084102009-02-12T16:00:00.000-08:002009-02-12T16:53:03.274-08:00

Email marketing is such a simple and easy way for all businesses to promote their products or services. After seeing Mary Bowling’s article on “Why Local Businesses Need Email Marketing,” I would like to summarize her points for our audience here.High ROIYou would send your email promotions out to people who are interested or more inclined to purchase your products or services. This is a targeted

Sylvia - The Web Marketing Guruhttp://www.blogger.com/profile/05270838190223510693noreply@blogger.com0