The Fashion Blog

O Nature....

2009-07-01T12:58:00.000-07:00

I'm headed to the river to go flyfishin' and I am so happy in my heart. This is where my collection always comes together for me. Where I always feel most myself. My absolute peace. I'll let you know about any moose sightings.

Jamie Lynn Sigler!

2009-06-22T16:42:00.000-07:00

Here's what's exciting... Isn't it true that as your birthday approaches you keep imagining your party and most importantly what you'll be wearing to said party? I do this so much so, that all my parties are costume. Every year I know where I'm headed and make everyone else come along for the ride. They love it. But what's super cool is that a girl like Jamie Lynn Sigler maybe imagined herself in our dress! And then she wore it, and looked like this -just smokin'. It's the Swami dress with the Obi belt. One of my favorites.

ps. Hilary pulled this pic from the Insider.

Summer reads?

2009-06-11T15:41:00.000-07:00

My husband just emailed me asking if he could pick up a book for me to read while luxuriating. Luxury. So, what? It's hard to name a book, because if it's on your mind you've already read it. Any suggestions? For real?
xoxo

Vacation wear.

2009-06-11T15:09:00.000-07:00

Well, my friends, I'm going on vacation. And my mind is already packed -along with it is this dress. Now, you can picture me wandering around with nothing to do but look lovely and eat papayas. I thought, as I packed in my mind, I'd offer some travel tips.
1. I never pack a garment I haven't worn in the last 6 months. It's seriously a temptation but believe me you should just pass on what you haven't worn -your not going to put it on in a strange place.
2. I do, however, pack lots of costume jewelry. If you know me, I don't play this game at home -how gauche. But in the tropics? -Tres chic!
3. Kaftans, this is your staple. Wear Kaftans!
ox

Rose...

2009-06-05T15:57:00.000-07:00

Talk about sunshine, we have a new summer intern and she's in high school! She's so cute, she rolled in this morning in these little charmers. Everyone should have a high school intern -it brings great joy to a studio!

Oh my weather.

2009-06-05T15:07:00.000-07:00

What started as a serious downer, I feel, has turned romantic -so I'm not going to complain about the summer rain in Los Angeles. I think it's lovely. Anyhoo, we are trucking away in the studio and well on our way with fall items (great, I can wear them in the rain). We are sending out some sweet sales to our email lists, so if you want to be included you can sign up on our front page, and I promise it will brighten up your summer!
xo

Forgot my cell phone.

2009-05-28T10:30:00.000-07:00

Oh it's an experiment of self control, and entire day at work with out my cell phone... Quelle tragedy for me. So, dear personal friends, husband, mom, dad, bro, if you need to get a hold of me -call me at the studio. Or come by the studio, see what I do. Watch me make patterns and instinctively reach over to check the time on my phone, but really only see my new email messages. xoox

Ellie

2009-05-27T14:27:00.001-07:00

Naturally, when I'm designing I imagine my pieces in fantastic places doing glamourous things... And I consider my imagination one of my greatest strengths. It's romantic, it's earthy and it loves adventure. Then there's this picture of Ellie, my friend (and one of my biggest customers.) This is how she rocks her Heidi Merrick Obi belt, on horseback riding through the wine country. Makes me proud.
xoox

Here comes the sun...

2009-05-20T13:32:00.000-07:00

It's Wednesday, but all I can think of is next Monday. Memorial Day. It really intiates summer. I treat it like a Groundhog Day- however my patio dining goes and my bikini body looks, well, that's it for summer. There's really no cheating it either. The day you take off on Monday, well that's pretty much you summer vacation. We aren't in grade school anymore.

Oh Summer.

2009-05-19T10:55:00.000-07:00

We are deep on the brink of summer and I wouldn't be kind if I didn't remind you to start now! Start eating dinner on your patio. Start going to bed when it's still twilight and wake up early to garden before work. Start putting on your bikini bottoms the moment you get home from work. Spend an evening watching the light change around your house. Start prepping your wardrobe for rolling days of summer. oxxo

Thinking of you, Mom.

2009-05-08T09:46:00.000-07:00

I just got Refinery 29's most fashionable moms email and it made me think...
My mom is so much more than fashionable, oh goodness, she's fashionable! But her style goes so far beyond fashion. She was the mom who used to tell me animals waved at me when I was never looking! I remember late at night in my pj's her holding fabrics up to measure my little shoulders, and in the morning -there'd be a dress. I remember the way she looked at my dad, and the way they danced. I remember thinking she was the most elegant woman in the world. I grew up to realize that that this was true. But it wasn't because of the way she dressed (although to this day she is always impeccably dressed, hello!). It is the way she loves. Fiercely and with incredible loyalty. She loved us enough to let us fail and learn to stand ourselves up. She loved us enough to tell us when she didn't approve. And she loved us enough to stand back, with tears in her eyes, giving us all the credit for what we know she prayed into our lives. xoxo

ps. This is my niece in the pic, not me. Some would say by our look and humor, "whatever same thing."

These people I don't have to ask.

2009-05-06T09:33:00.000-07:00

But if you want me to publish your picture I will. xoox Heidi

JJ

2009-05-04T13:17:00.000-07:00

We had a studio soiree. Here is my husband. He loves cameras. xo

We don't mess around.

2009-04-23T16:50:00.000-07:00

We actually work most days... Yesterday we really worked. Today, Hilary is reading blog comments out loud and we're teasing Meghann about her virtual fame... But yesterday we shot the Blixen in our African paisley (shown here), hired a high school intern (fun), and basically stayed in communication til midnight until we finished the day's shenanigans. What I want to know from you, reader, is can we get some strange ecstatic comments on our home blog? Beautiful! Fantastic... Feminine, mmm. Stuff like that. We love to give Hilary fodder.

Spring dressing.

2009-04-20T14:02:00.000-07:00

Transitioning seasons isn't easy. I guess it's true, Spring comes in like a lion... I tried to find a black cotton blazer I know I have somewhere in my closet and it just didn't exist. Instead I've black moire lined in charmeuse, black wools and black poplins, and even black fur. (As seen in this charming pic from last week in nyc. Note: I've one pose and I'm not embarrassed.) Today, it's 90 degrees in downtown LA and I still have on black pants -(from fall need to perfect fits so it is considered work).

Kelly is so cute.

2009-04-08T23:27:00.000-07:00

Here's a tiny tiny pic of Kelly Rutherford in the teal Swami. Now the amazing thing is:
a.) It's Kelly Rutherford and she's beautiful.
b.) Her character on GG is from Montecito, so they are practically writing her to be my friend.
(And hello, the spin-off! Call me for story lines it was a very specific upbringing.)
c.) I made only seven of these dresses, and now I can name everyone who has one. Bidou, Razzy, Rani, Jessica, Melinda, me and Kelly.

Holy Week

2009-04-08T11:49:00.000-07:00

This is my most favorite week of the year, by far. I'd like to make it your favorite week too! So, for those on our mailing list we are sending our a little cyber gift to help prep you for your Easter egg hunt, or Sadar which ever it is... Email info@heidimerrick if and request to be on our mailing list!

Special Requests.

2009-03-25T09:45:00.000-07:00

Is there a size or dress you want but we don't have on the website? For example here is our bikini, which I've been hoarding for myself and not putting on the website. Why? Because I go through bikinis. I'll make more, I'm cool with it -just request one. Email us and we'll gladly try to locate some sizes for you... Email sales@heidimerrick.com.
xoox

Dear Katee Sackhoff,

2009-03-24T15:10:00.000-07:00

Hi Katee,
You probably don't know me. (I say probably bc maybe you happened to see me in the LA times the same week Boomer was in -the article did note I was a BSG fan)??? Anyhoo, I'm familiar with you, as Starbuck, and I thought it'd be worth mentioning... I'm a designer and your an actress, so it seems like a great opportunity for friendship.
Things we have in common:
You work a lot -I work a lot.
You work in Canada -I sell to stores (or store) in Canada.
You're finished with Battlestar, I just finished Fall 09.
You kick butt, and well you get it.
But if you'd like to contact me, email me! Maybe you could wear some of my dresses around, or you could come over for a bbq, or we could go surfing or dirt biking sometime. Let me know!
xoxo Heidi

The New Face of Heidi Merrick.

2009-03-24T14:59:00.000-07:00

If this were a contest and we were really looking for the new "face of Heidi Merrick" it'd be a done deal. No one's cuter than this. This is just one in a series too. But really, why don't you send me pictures of yourself in your Heidi Merrick's. We'd love to see them. Send to: heidimerrick@heidimerrick

Revolve.

2009-03-18T16:56:00.000-07:00

I want to encourage you to shop Heidi Merrick on Revolve! It launched today! They have an amazing return policy and free shipping.... xoxo
www.revolveclothing.com

Made in the USA

2009-03-17T11:50:00.000-07:00

Someone emailed asking if our collection was made in the USA. Of course it is! Have I not made myself clear? Do you know anything about me? How could I be who I am while making things over-seas? Though I love the term "over seas", romantic -I hate the idea in terms of production. I believe in this country! It's given me and my family great opportunity. I love working with people, I love working with hard working people. So yes, everything is made in the USA! Not just that, but made in LOS ANGELES and not just that, but made within walking distance of my studio! What part of, hands on - a wee bit of a control freak-make my own patterns-love certain stitches - didn't I communicate?

Hatton Pant.

2009-03-12T12:15:00.000-07:00

I'm wearing the Hatton pant today -hooray you say. I want to pass on some details to my customers so you can shop with knowledge. Linen has a gradual stretch. It's slow coming but it does not recover. Only after washing. I'm saying this because unless you want a dumpy bum you should buy them so they're very fitted in this area. I've sized them appropriately. When you try on a 4 and you are indeed a 4 it should be tight in you bum and thighs. When you move and stretch through out the day you'll end up looking good. Not dumpy. Not that I'm not down with dumpy pants. They're cool, especially if you're Euro.

Obi Belt

2009-03-12T12:06:00.000-07:00

I love to tell people how to dress, obviously. Especially for their bodies, so if you don't want help with your silhouette don't read on. The obi belt is small -ish, meant to be worn on your true waist. Above your belly button, people love to argue it, oh I don't have time for that. Watch some old Liz Taylor movies, see her hold her waist in even in a bathing suit -lovely. Please don't push it down trying to cover some feeling you have of a pouch, it just looks worse. Believe me.

Tailored pockets.

2009-03-12T11:52:00.000-07:00

Recently a customer emailed regarding her recently purchased blazer pockets. She was wondering why they were "fake" pockets unlike the ones in the pictures. Oh, it makes me sad that someone even for a moment would think I'd fake pockets. I love pockets! I like to put special colors in them or hide in them beautiful details that are just for the wearer. Hello? It's practically a signature of mine, an outrageous lining color and an understated dress... But my point is, sometimes a tailored pocket comes gently sewn shut for the owner to open at his or her own time. Just poke a finger in find the stitch and pull or trim, it should come right out. oxxo