NewsletterVille.com

How is your internet marketing working for you?

2009-09-23T08:06:00.003-04:00

Do you know? Do you care?
What is working the best for you?
Blogs, newsletters, social media, SEO, etc...?
Leave your comments here and I will give you a free website review to help you capture more visitors, rank higher in the search engines, and make your site work better.
Happy marketing.

Eliminate post it notes of websites log in's and passwords - SiteReminderPro

2009-07-31T05:50:00.001-04:00

Eliminate post it notes of websites log in's and passwords - SiteReminderPro

Shared via AddThis

Want your website listed higher in the search engines?

2009-07-29T12:56:00.003-04:00

Free Website Review for the next 5 people that call me today and mention they read this on my blog.
I will do a FREE website review and offer suggestions to make your site search engine friendly. This will help you rise to the top of the list in the major search engines.

Call now - 740-824-4842.

How to Build Accountability Among Your Employees

2009-06-29T08:47:00.003-04:00

Here is a good blog post from one of my associates.

Check it out.

Go to: http://jksuccess.com/blog.asp

Let us create a blog for your business too.
Contact us today at 740-824-4842 or visit our website at:
http://newsletterville.com/blog_service.htm

What was that password?

2009-06-25T07:50:00.001-04:00

Our software program SiteReminderPro has been tagged as a favorite in StumbleUpon and Digg.com.

This software program is incredible. It allows you to store all of your favorite URL?s, log in information, and passwords in one secure place. Great for: On line banking, Merchant accounts, EBay & auction sites, your website favorites, Social websites information: LinkedIn, Twitter, Facebook, Myspace, Plaxo, etc... and more! Check it out... go to: http://newsletterville.com/software/SRP_index.html

“Want to have your very own customized logo, icon, badge, or button?”

2009-06-04T13:06:00.004-04:00

We create Customized Logos & Icons for your business, blogs, newsletters, websites, t-shirts, etc…

And now through June 15th you can save big $$$.

Take a look: Go to:
http://newsletterville.com/logo.htm
Sorrell Associates Marketing Service
NewsletterVille.com
StrategicPlanningSuccess.com

Blog Service Available TOO

2009-05-14T09:57:00.003-04:00

As you know, we create customized newsletters for companies of all sizes. However, did you know we also create blogs?

Including content, layout, formatting, links, tags, categories, and any other information you would like in your blog. (Yes, we link it to your website)

Get started today. Click here or contact us today at 740-824-4842 or by e-mail.

I look forward to hearing from you.

Gary Sorrell ~ Sorrell Associates / NewsletterVille.com
740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter. Huge money saver!
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

Want to try a boiler plate newsletter for FREE? Click here

Software program updates - SiteReminderPro

2009-04-27T09:18:00.001-04:00

NEW updates to SiteReminderPro. You can now quickly add a category, print, copy as text or html, and more. go to: http://tinyurl.com/agtlx6

Help promoting software programs

2009-04-17T08:56:00.003-04:00

I am looking for ways to promote my two new software programs. Any suggestions?
Take a look:
SiteReminderPro >> http://tinyurl.com/agtlx6 <<
A new software program to eliminate the need for all of those post it notes of website log in's & passwords.

AND

Turbo Typer >> http://tinyurl.com/d9sx93 <<
Turbo Typer allows you to create tiny "snippets" or chunks of text and paste these into your software applications. If you have ever found yourself typing the same exact information over-and-over, you could be saving time by using Turbo Typer. Huge time saver!

All suggestions are appreciated.
Thanks, Gary Sorrell
Gary 740-824-4842 ~ Gary@newsletterville.com

SiteReminderPro Software's Positive Feedback

2009-04-10T10:02:00.001-04:00

Enjoying more positive feedback on our SiteReminderPro software.
Check it out!
Go to the website here: http://newsletterville.com/software/SRP_index.html

This new software program will eliminate the need for all of those post it notes of website log in's & passwords. Just released and we are getting incredible feedback.

SiteReminderPro Software's Growing Uses

2009-03-24T09:45:00.002-04:00

Your Websites url's & log in information
Blog link to quickly sign in and update your blog
Membership sites log in info
Twitter, Myspace, Linkedin, Plaxo, Facebook account info
iGoogle, Google Analytics quick log in, & Google home page information & notes
E-bay account information and notes
Affiliate sites & tracking information
Competitors sites info
Credit Card and Bank accounts
Take a look. Go to: http://newsletterville.com/software/SRP_index.html

New Software Program To Save Log In Information

2009-03-24T09:01:00.002-04:00

Check out my new software program to eliminate the need for all of those post it notes of website log in's & passwords.

Just released and we are getting incredible feedback.

Take a look and let me know what you think. This is the webpage.
Go to the website here: http://newsletterville.com/software/SRP_index.html

How to improve your open rates.

2009-03-11T09:17:00.004-04:00

To increase your open rate, you need to re-evaluate three things: your 1) content, 2) delivery time and day, and 3) contact list quality and age.

Check your content.

Use a recognizable "From" name. Make sure you use a "From" name and address that includes your name, company, product, or service name - whichever the recipient will know best. When you repeatedly brand the "From" line like this over time, you assure the recipient that the email is coming from a reliable and trusted source and builds familiarity and credibility.

Grab them with the "Subject" line. Make sure the subject is short and to the point, between 30 and 40 characters and no more than 5-8 words, and state a clear benefit to opening the email. Make sure the subject line does not look like spam. You do not want to use any unnecessary punctuation, all capitals, or have your email come across as a trick or gimmick.

Target your audience. Send a short survey to learn more about your audience. You can then segment your audience by saving respondents with similar interests and preferences into new contact lists.

Consider your delivery day and time. Industry statistics suggest that recipients are more receptive to offers in the mid-day, mid-week timeframe. See our previous blog on when to e-mail your newsletters.

Evaluate your list. Sometimes your email or survey content is good but, if you are getting a lot of bounced emails or any spam reports, your contact list needs cleaning. Keep your list up to date.

When you utilize an Internet program like Constant Contact, they have a report center so you can evaluate each e-mail blast including, open rate, click through, bounces, and spam reports.

Take a look at this system: click here or go to:

http://newsletterville.constantcontact.com

Please note that if you need any help feel free to give Sorrell Associates & Newsletterville.com a call at 740-824-4842.

Need help getting your marketing up and running? Contact us today.

Got Newsletter? Need Help?

Take a look at some of the newsletters that we have created for our clients.

Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.

Free templates can be found at:

http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.

I look forward to hearing from you.

Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.

Free Special Reports

Free Report 1- 4 Time Saving E-Mail Tips.htm

Free Report 2- Do’s & Don’ts For E-Mail Subject Lines

Free Report 3- How To Encourage Visitors To Your Web Site

Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.

Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How will my email campaign display in my contacts' different email programs?

2009-01-15T08:43:00.006-05:00

Email clients can have various distinct ways of processing and displaying incoming emails. As a result, there may be variations in how emails display from one program to another. You cannot control the settings on the recipient’s computer or e-mail program. Some programs, like Outlook, have a setting to only download pictures when you click on them. Otherwise showing a box with a red “X” in it.

When you utilize an Internet program like Constant Contact, they have designed their templates to make these variations as small as possible. We can customize any of the templates to reflect your branding and / or website.
Take a look at this system: Go to http://newsletterville.constantcontact.com or click here

Here are a few guidelines to consider when creating your emails:

If you use background images, be sure to include a background color as well. That way, recipients who cannot view images will see the background color instead.

Use descriptive text or alt tags for all images that you do include.

When you use images, make sure you keep the text separate from the images, rather than including text as part of the image. This will ensure that recipients who cannot view images can still read your content.

In our next Blog, we will discuss how to improve your open rates.

Please note that if you need any help feel free to give Sorrell Associates & Newsletterville.com a call at 740-824-4842.

Need help getting your marketing up and running? Contact us today.

Got Newsletter?

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 11 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.

Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How to add a sign up box to your web site

2008-12-09T12:56:00.005-05:00

To create a website visitor signup box when using Constant Contact follow the steps below.

Note: This is an advanced topic and requires previous HTML knowledge.
Log into Constant Contact.

If you don’t have an account you can try if free for 60 days. Click here
http://newsletterville.constantcontact.com

Go to My Settings > Site Visitor Signup.

Click the "Start Wizard to generate HTML code" link under Step 1.
Select a form, button, or text link style. To view all of your style options at once, click the "Preview All Styles" link.

Customize the text, font, and colors to match your website. If applicable, you can select from image options as well. Please note that the options available to you depend on which signup box style you select in the previous step.

Email the HTML code to yourself and save for future reference.

To add the site signup box to your website, copy and paste the code into your page source and upload it to the web.

Notes:
If you are NOT familiar with HTML or do not have access to your web domain, forward the signup box code to your Webmaster and ask him or her to add the code for you. Or call Sorrell Associates & Newsletterville.com for help.

The site visitor signup box is designed specifically for websites and not for email communications. As a result of this, the HTML code you generate does not work in the Advanced Editor.
If you paste it into the email creation wizard, it will not appear as it did when previewed in the signup box wizard.

Email addresses entered into the signup box must be in xxx@yyy.zzz format and no more than 80 characters. Special characters such as ( ) < > [ ] , ; : \ etc. are generally not allowed. Similarly, non-ASCII characters such as € † ‡ ™ etc. are prohibited. This is the only level of verification for invalid email addresses currently in place.

Need help getting your marketing up and running? Contact us today.
In our next Blog post I will discuss: How will my email campaign display in my contacts' different email programs?

Got Newsletter? Need Help?
Take a look at some of our clients recent newsletters.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How to put your HTML newsletter on your web site

2008-11-11T09:58:00.007-05:00

Open your newsletter in your e-mail program or via Constant Contact. http://newsletterville.constantcontact.com

On the tool bar click edit and select all.

Click copy.

Then open your web site development tool:
FrontPage, Dreamweaver, Godaddy, Joomla, etc... (Whatever program you or your web master uses to update your web site.

Create a new page and Paste your newsletter in this page.

Check the entire newsletter to make sure everything pasted correctly. IE: Pictures, links, content, etc...

Save the newsletter with a name you can easily remember. IE: Newsletter Name, Month, Year. (TheBottomLineInBusiness_December_2008)

Then publish it to your web site.

View your newsletter via the Internet to make sure it looks good.

Also, if you have a Newsletter Page on your web site that shows the list of all your newsletters, it would be good to add a link to this newly added newsletter.

Need help? Call Gary at 740-824-4842.
Sorrell Associates, LLC ~ Customized Newsletter Service - www.NewsletterVille.com

In our next Blog post I will discuss How to add a sign up box to your web site.

Need help getting your marketing up and running? Contact us today. Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters. Free templates can be found at: http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you. 740-824-4842 ~ Gary@newsletterville.com

PS - Join our community and receive 3 Free Special Reports...Instantly.
Click here.
Free Special Reports

4 Time Saving E-Mail Tips

Do’s & Don’ts For E-Mail Subject Lines

How To Encourage Visitors To Your Web Site

Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter. Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How to get through the spam filters

2008-10-03T10:22:00.003-04:00

Creating a powerful newsletter to market your business doesn’t do any good if it looks like SPAM and/or ends up in a spam folder. Many spam filters will automatically delete or move to a folder anything that it deems as spam. Your goal must be to avoid having this happen to your carefully created newsletters.

Spam filters look at your e-mail messages and the words within it and compares it to the list of spam e-mails already identified. It is uncertain of all the science behind how all the spam filters work, and the creators keep this a secret, because the spammers would figure out how to get around them.

However; there are some elements that will most likely make your messages look like spam and therefore go into a spam or junk folder.

Make sure your newsletters and marketing messages follow these suggestions:

DON'T USER ALL CAPS in the subject line because it increases your changes of going into a spam folder.

Avoid words like “Free”, “Viagra”, “Casino”, “Mortgage”, “Sex”, etc… in the subject line too.

Don’t use repeating dollar signs $$$$$$$$$$$$$$$$$.

Be careful with punctuation in subject lines - content filters are counting any punctuation, particularly exclamation points and question marks, as spam indicators. Use them sparingly.

Watch commands or calls to action - many spam subject lines put verbs as calls to action in the subject line. Those most often include "Get," "Open," "Download," "Buy," "Save," Make, "Take" and "Respond."

Be careful with pronouns – more and more spam is coming with "You," "Your" and "I" as the first word in the subject line and is quickly being filtered. Use these sparingly.

Don’t use text messaging talk – stay away from using LOL, TBD, ETC… when sending your newsletters and marketing messages.

There are a lot of elements you need to know and keep track of in order to get your newsletters to be read. If you don’t have time to stay on top of the many changes and strategies, let us help you.
Call 740-824-4842 or visit our web site at http://www.newsletterville.com/

Or go to http://newsletterville.constantcontact.com/

In our next Blog post I will discuss How to put your HTML newsletter on your web site.

Got Newsletter? Need help getting your marketing up and running? Contact us today.
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports

Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site

Plus an added report on the CanSpam law.

CanSpam law – Staying Compliant!

2008-09-04T11:05:00.003-04:00

Staying compliant with the CanSpam law is very important. Fines can be very substantial for an offense. Of course legitimate marketers attempt to do most things correctly; however, I have noticed that many marketers are missing some key elements to keep them compliant.

To read the entire CanSpam law, click on the link below.

Here’s the “cliff” notes version of what will keep you compliant.

You must have permission to e-mail a person and have obtained their e-mail address legitimately.
The from line and reply to line must have a legitimate e-mail address.
The recipient must have the ability to unsubscribe or opt out easily. You can use a system like http://newsletterville.constantcontact.com to automatically keep you compliant.
Your e-mails must have a physical address and contact information in every e-mail message. Many people don’t do this but it is simple to correct.
Your subject line can’t be misleading. It should reflect the contents of the e-mail message.

I know many of you are thinking… “I get e-mail messages everyday that don’t have these elements” and you are right. Even legitimate marketers make some of these mistakes. Don’t fall into this trap and think that you do not have to follow the CanSpam law just because someone else didn’t. Stay safe!

I am not an attorney so please take time to read more about the law or contact your attorney for any questions. Click here. to receive a special report on the CanSpam law.

Happy Marketing!

In our next Blog post I will discuss How to get through the spam filters.

Got Newsletter? Need help getting your marketing up and running?
Contact us today.

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.

Free Special Reports

Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

How to put your e-newsletter marketing on auto-pilot

2008-07-21T13:48:00.000-04:00

Use an internet based program. We suggest Constant Contact.
This is an inexpensive and effective program to create and send eye-catching HTML email newsletters, announcements and promotions, in html and text formats, and track email campaign results.

If you want an HTML e-zine (e-mail newsletter) this is a good, inexpensive program. We can create your newsletter using this program too. Once you sign up for Constant Contact, we can create your customized newsletters right in your Constant Contact account. You have complete control of your newsletter to make any changes, additions, deletions, modifications or monthly introductions.

Constant Contact has a free 60 day trial. Click here for the 60 day free trial
Once you have your Constant Contact system set up the next step is to create a newsletter template to use monthly. Some keys to remember are:
• Do not use too many pictures or heavy colors – with pictures make sure to resize them if necessary and use key word descriptors.
• Make sure you have an automatic opt-in / opt-out system
• Keep the format simple
• Add a newsletter sign up form on your web site - Capture email addresses from your website using a visitor signup box. Customize the box with different styles to best match your website.
• Customize the form your site visitors see when they signup - edit signup form text, add your logo, and select site visitor details to capture on the form.
• Create an auto-responder thank you for joining our community message
• Create a welcome message people will see once they sign up for your newsletters - sent to new contacts who signup using your visitor signup form.

Or you can use our newsletter service for a turn-key solution
• We will design, format, layout, create, and delivery each newsletter for you. All the benefits with none of the work.

In our next Blog post I will discuss CanSpam law – Staying Compliant.

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html
Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm
Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com
PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.
PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How to get your e-mail newsletters to be read.

2008-06-11T08:51:00.003-04:00

First you need to make sure it gets to their "in-box"

Some keys are the size of the graphics, size of the overall newsletter, content, subject line, and from line.

All caps in the subject line increases your changes of going into a spam folder. Watch out for words like “Free” and “Sex” in the subject line too.

If you want additional information sent to you on The Spam Filter Game, send an e-mail to: info@newsletterville.com (Subj: spam filter game)

The best type of content for your readers.

Helpful information that helps the reader be better at what they do.

Keep your content and articles focused on the readers needs, wants, challenges, etc... For example; if your prospects (or the industry that they are in) has trouble with turn-over, have an article to help them lower their turnover. You can do this for multiple industries and issues.

Quick tips and articles that they can read in 2 minutes.

Article size 800 words or fewer. We like to keep the articles (whenever possible) between 300-500 words each.

Use "quotation marks" for the title of each articles or the lead article.

Use some of the suggestions from my earlier blog posts with free reports, ebooks, contests, etc…

Remember the 80/20 rule about the content.

Continually measure and do research on what is working.

Never send chain messages using your primary e-mail address or the e-mail address that is in your newsletters.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss How to Put your internet marketing on auto-pilot

Got Newsletter? Need Help?

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.

I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.
PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

Where Do I Get Content For My Newsletters…That People Want To Read?

2008-05-13T08:15:00.004-04:00

Content is what makes newsletters go around. So make sure your content is rich and useful to the end reader. You don’t have to write all the content yourself. You can use content that is already written just by adding the byline of the author (with permission of course) Or we can provide content and/or a writer for specific information.

Watch out for free content – they may contain hidden links, trackings, or a long byline. This promotes the author more than you and could harness a computer virus. A couple of sources are: E-zine.com and Ezinearticles.com – Make sure you read their use policy.

When you explore Sorrell Associates Customized Newsletter Service, you will find that we have articles & content for many applications. As well as over 300 writers available. With our newsletter service, we provide some or all of the content.

Also, keep in mind that people like things for free. So great how to tips are an excellent way to keep people reading. Also, provide a free gift when people sign up for your newsletter. This could be an e-book, special reports, etc…

Contests are another thing people like. You could have a contest on just about anything. (Like filling a job order). The person that gives you a candidate to present and they get the job, gets X.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss How to get your e-mail newsletters to be read.

Got Newsletter? Need Help?

Take a look at some of the newsletters that we have created for our clients.Go to: http://www.newsletterville.com/page2.html Also, you will find over 10 Free Newsletter Templates to use for your newsletters.

Free templates can be found at:http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
*Free Report 1- 4 Time Saving E-Mail Tips.htm
*Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
*Free Report 3- How To Encourage Visitors To Your Web Site
*Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

When to e-mail your newsletter

2008-04-24T09:55:00.006-04:00

According to a recent study the most popular day for sending e-mail campaigns is on Thursday with nearly ¼ of all campaigns delivered on this day. Monday is the least favorite day with the exception of the weekends. Monday is thought to be the delete mode day. Monday has the lowest open rate and click through rate. Click thru is defined as someone has clicked on a link within your newsletter that directs them somewhere. Web site, email, etc…

Campaigns sent on Wednesday’s have both the highest open and click-thru rates. Second is Thursday and third is Tuesday.
Wednesday has a 27% open rate and 5% click thru rate
Thursday has a 26% open rate and 5% click thru rate
Tuesday has a 23% open rate and 4% click thru rate

This has changed days for the past several quarters. I personally like Tuesdays because it is usually in the top two spots in open rate / click thru percentages.This report is based on 26.7 million email messages.

Of those 91.9% were delivered – 17.2% were opened – 2.7% were clicked through.

What these numbers certainly tell you is that you need to send your newsletters to a lot of people, and can do so with minimal cost. Also, that you need to have a very clean list of contacts to send to. With e-mail marketing it is a numbers game. But it can be effective.
The best times are between 11 AM and 4PM. (as of July 2007)

My current statistics are 89.3% delivered (not quite as high) however my open rate is 52.1% almost double the averageand my click through rate is 16.7% which is 6 times the average.
Now the reason my stats look this way is mainly because I have been nurturing for a long time…but the results are incredible.

Plus use a welcome message to thank them for signing up for your newsletter. This is also a good reminder for them.

I suggest using both marketing avenues of printing and the internet for the best results.
However; Regardless of the format make sure each page contains all points of contact. Name, address, phone, fax, web site, e-mail, etc….

Need help getting your marketing up and running? Contact us today.
In our next Blog post I will discuss Where do I get content for my newsletters…that people want to read?

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

Top 10 Reasons To Have A Newsletter Created For Your Business

2008-04-02T15:30:00.002-04:00

1) Creates a professional image for your company
2) Makes your company look bigger than it may actually be
3) Provides useful information to prospects and clients
4) Keeps in touch with past clients
5) Builds customer loyalty
6) Helps expand your client base
7) Increases repeat business
8) Helps establish you as an expert in your field
9) Saves time
10) Saves money $$$$$

Got Newsletter?

Need help getting your marketing up and running? Contact us today.

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm
Call or e-mail if you have any questions.

I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

Alternate Newsletter Format styles.

2008-03-26T14:58:00.007-04:00

Updated this post on 4/2/08
Word Count: 949

· What format Should you use?
· Which is best?
· What should you do?

Are questions I get all the time. So I will go over the pro’s & con’s of each format.

Print – People love receiving mail. I have seen our newsletters all over and many prospects & clients keep every issue for reference. Print is on the rebound and is getting a lot of attention. Just what you want! In fact, according to a national Newsletter Readership Study, the average awareness level for a professionally produced printed newsletter is 68%. The highest of any print media. The challenge with a printed newsletter is the cost to have it printed & mailed.
If you are going to print your newsletters follow these proven tips: For Print: after your newsletter is complete, (design, format, content, etc…) to print use a heavy weight paper like 60# - 80# white glossy or beige. You can print in full color or use just one color like reflex blue, forest green, or something that matches your company image. Reflex blue has the highest recall rate for newsletters other than full color. (Recall meaning people remember receiving the newsletter)
I have not seen enough real benefits of using full color to justify the expense. Other than it looking great. One color on quality paper works great. Another great way to keep printing costs down and still have the full color feel is to create a template layout without the articles and have it pre-printed like letterhead or stationary in color. Then just insert the content in each issue. You can use a copier to do this in your office or at a local printer.
If you e-mail your newsletter to a printer, make sure you convert it to a PDF format and not send the word document. Double check the newsletter after you convert it.(Never send a word document to your prospects and clients.)
Always use a first class stamp and address it to a specific person, not General Manager.
Labels are fine…you do not have to hand write the addresses.

Keep in mind that landing one client can pay for years of newsletter service & printing. So be consistent and persistent.

PDF format – great format for posting on your web site. Keeps the look and feel over any ISP and operating systems. Plus you can send it to a printer if you need copies to hand out at a conference or to mail to prospects & clients. You can use this format to e-mail too. Very versatile format.
Cons – people are afraid to open attachments from people they don’t know. If you e-mail an announcement that your newsletter has been posted on your web site, they may not follow the link. So you will need to carefully craft your message to get them to follow your link and read your newsletter.

HTML format – (E-zine or E-Newsletter) This is where the newsletter is in the body of the e-mail and looks like a web page with graphics & pictures. Great format because people don’t have to go anywhere to view your newsletter. Adding links are easy and you can track what people are reading. Increases visitors to your web site.
Cons: you cannot control how others see your newsletter. Many people have their programs set to block images. And some companies may not allow HTML to get through their filters. It takes time to craft your newsletter so it looks good and will get through these filters.

Text format - This format is good because you don’t have to worry about any fancy graphics or formatting. It is text only. Typically this type of format is small in size due to the lack of pictures & graphics.
Cons: This format limits you on the look. You have to watch carefully on the content and wording to get people to read your message. Many people stop reading after the first couple of lines. You may loose people quickly.

MSWord – Great program. You already know how to use this program. You can easily set up a template, add graphics & pictures, and insert your content.
Cons: large file size when saved. When you send over the internet you cannot control the look. Graphics & pictures may move, columns may shift, and it could look horrible.
So don’t use this format for sending. Convert to a PDF format first.
Post on web site – All of your newsletters should be posted on your web site if you have one. Archive each issue too.

E-mail format alternative.

Full-content format – entire newsletter is in the e-mail body.Pros & Cons- 1500 words or fewer – preferably around 1200.
Digest format – headlines, links, and summaries of all stories with your newsletter posted on your web site.
Link-only format – Here you house your newsletter on your web site with all the content in a PDF or html format. You put only the link to the newsletter in your e-mail announcement.
Preview pane function and format. Survey data indicates that 49 percent of email readers only look at the first few lines in the preview pane to decide if they want to continue.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss "When to send out your newsletter"

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to:

http://www.newsletterville.com/page2.html
Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm
Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com
PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

Best Practices For Contact Management And Delivery Programs.

2008-03-17T08:53:00.005-04:00

There are a number of contact management programs available. I suggest learning your program and possibly adding a second internet based program.

Using Act, Big Biller, Constant Contact, Outlook, AWebber, MailerMailer, GoDaddy, Bronto (to name a few) are all good programs. Also some web site hosting or ISP’s have this available too.
Check with your provider.

I personally like Constant Contact because they are powerful, low cost, and will do everything you need for an HTML & text newsletter delivery system. Plus many of you already use one or both of these systems. Therefore, we can create your newsletter right into your internet based program. This will save you time from having to make any changes. We can take care of it for you.

Click here to try the Constant Contact free trial plus you will receive a $30 credit when you sign up with them - Click here for the 60 day free trial

The key is to really know your program and know what you want to get out of it. Ask the provider if the program gives you specific statistics like; open rates, click throughs, etc… (If those things are important to you) Or if you don’t have time, outsource this. We will track it all for you.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss alternate Newsletter Format styles.

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html
Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports

Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm