tag:blogger.com,1999:blog-76473583007268678302009-07-13T12:47:08.778-04:00UglyDoggy is about innovation, the engine that moves the world. Ddicated to the theory and practice of creativity applied to communications, design and business. Examples from around the world are used to illustrate useful techniques and mechanisms that can help boost creativity. Enjoy and participate: please share, comment, brainstorm.Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.comBlogger650125tag:blogger.com,1999:blog-7647358300726867830.post-71530986360126964282009-07-13T07:18:00.000-04:002009-07-13T12:47:08.788-04:00

Not so long ago (well, maybe 30 or 40 years) we already have a differentiation between products and services and when it came to advertising the difference was -basically-, that you could "touch" the former but you could just "experience" the latter. Coca-Cola, Toyota or Tupperware were clearly products, that you could touch, feel, taste. Thirty years ago, services were things like American

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-3673866605279069462009-07-06T00:45:00.007-04:002009-07-06T02:14:52.445-04:00

At least here in the US, the "news" are still babbling about Michael Jackson's death. Not that is not a small tragedy, considering he was relatively young with 3 kids and with a possible big comeback in the very near future, but sometimes it seems like that is the only thing they can talk about. Anyway. June has been kind of a tragic month when it comes to public figures, specially for someone

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-47477972493929192512009-06-24T23:32:00.007-04:002009-06-25T12:41:16.064-04:00

This is not a commercial for Mac even when it could be one, specially considering the fact that Mac has always positioned itself as a "younger" brand compared to PCs. Nevertheless if you understand French (no need to, to enjoy the clip) you will notice that this is not about computer brands but something made to promote the online services of the French postal service (like the french USPS). Kind

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com1tag:blogger.com,1999:blog-7647358300726867830.post-38533705253760423342009-06-21T11:36:00.014-04:002009-06-21T23:36:13.834-04:00

Those that really know me, know that I can talk, and talk, and then talk some more when it comes to my father. We always have a close relationship and in more than one way, he made me who I am (responsibility and guilt shared with my mom, of course).And who am I? Well... I have a -more or less- "normal life" but I finally made peace with the fact than I am "an unusual" person. Unusual is the best

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com2tag:blogger.com,1999:blog-7647358300726867830.post-31161068059518043632009-06-15T22:45:00.003-04:002009-06-21T18:08:31.095-04:00

Last week I started a new job and it has been, so far, an exhausting experience, with his pros and cons (more on that later). The very interesting part though, is that on my very first day there was a little celebration at the company because one of the guys that works for the firm just published a novel. During the toast, the author, J.C. Hutchins, explained why his novel wasn't a typical one.

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com1tag:blogger.com,1999:blog-7647358300726867830.post-15599443495186571022009-06-05T14:16:00.001-04:002009-06-05T16:45:57.679-04:00

Yeah, well, I know, body painting is not for everyone..., but it is in fact a form of art that can be used also in advertising. As a sample, check this TV commercial for New Zealand Airlines. At first glance this ad may not look so atypical, until you pay attention to the men and women "in uniform"... yeap, it is body paint. Some may think that going almost nude is a bold move but -let's face it

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-11335857535872844702009-05-27T05:30:00.000-04:002009-05-27T05:41:27.136-04:00

I am not sure if there is the same expression in English (I guess so) but in Spanish when something is very confusing or difficult to understand we say "It's like Japanese to me".A friend of mine just sent me this picture that she took near a temple in Japan:Now, this English translation really looks like Japanese to me!"...see the thing with the chief does not have after finishing drink"? uh?If

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com6tag:blogger.com,1999:blog-7647358300726867830.post-55802617742378394952009-05-21T19:39:00.004-04:002009-05-22T14:48:15.784-04:00

I worked for a job board in the US for almost 5 years. Before that, I worked for almost two years as a consultant for another job board in Latin America. So I have seen my share of ads for job boards, almost from everywhere in the world. This one, however, is by far the best one I have ever seen. It doesn't surprise me that it comes from Brazil. Creative and related to the product, it surely

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com6tag:blogger.com,1999:blog-7647358300726867830.post-86347932459478647052009-05-19T00:48:00.008-04:002009-05-19T12:07:30.680-04:00

Yesterday I came across "Visible Tweets" and I fell in love instantly. Apparently it was conceived as "a Twitter visualiser for rock concerts" but it is in fact a great way also to display those short messages on big screens anywhere.If you are looking for a quick answer this is not for you, but if you actually enjoy the idea of seeing "tweets" like some kind of slow motion movie you have to try

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-60204635347549000722009-05-14T02:06:00.015-04:002009-05-14T04:01:15.281-04:00

Lately a lot has been said about Obama and his relationship with food. Some right wing commentators -that apparently feel it's their duty to criticize everything that the guy does or says- have been bashing the President for ordering his burger with Dijon mustard instead of ketchup: "What kind of man orders a cheeseburger without ketchup but Dijon mustard?" (sic, Laura Ingraham, and she was not

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com2tag:blogger.com,1999:blog-7647358300726867830.post-38530263140073983922009-05-13T02:00:00.013-04:002009-05-13T23:50:00.264-04:00

Can bad marketing decisions be deathly? I am not talking metaphorically as in "can they ruin your brand?" (we already know they can), I am talking about "can they actually result in deaths?" After reading what is going on with Merck in Australia, I say yes, it can. In the context of a civil suit filed by Graeme Peterson, who suffered a heart attack in 2003 while on Vioxx, against Merck and its

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-45226210954183823882009-05-10T21:58:00.005-04:002009-05-11T14:53:08.407-04:00

Today I got the sad news that a friend of mine passed away this weekend after enduring months in a hospital with inoperable brain tumors. His name was Maxi, he was less than 40 years old and basically a very good person. I haven't seen him in years but we always knew a bit about each other's life through a common friend and he had a place in my heart. When I was a kid, Amparito -a woman from

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com2tag:blogger.com,1999:blog-7647358300726867830.post-9063497292881066392009-05-07T04:06:00.001-04:002009-05-07T16:35:31.312-04:00

Who doesn't remember the "6 Degrees of Kevin Bacon"? The whole theory behind that game (the six degrees of separation) was also what sparked the idea of online social networks like LinkedIn, FaceBook or ASW.A brand in Australia picked up the same idea and gave it a twist: they are trying the theory in the real world. "Six Beers of Separation", sponsored by Tooheys Extra Dry is about helping four

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com1tag:blogger.com,1999:blog-7647358300726867830.post-91114340195519568252009-05-01T02:14:00.001-04:002009-05-01T11:31:17.978-04:00

Suuuuch a nice video from Emily Hianes -Metric frontwoman- sharing a bit of her new song "Help, I'm alive" and her thoughts about her work in Buenos Aires, a city she chose to retreat to write most of her new CD. Follow Emily Haines as she travels to Buenos Aires in search of inspiration and of her true self... Metric's new album is entitled "Fantasies" and was released on April 14th, 2009. If

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-45675525700342978922009-04-29T17:38:00.011-04:002009-04-29T22:45:03.215-04:00

Right now, while the media is bombarding us with "news" about the swine flu, more than 500 million people are living in absolute poverty and more than 15 million children die of hunger every year. The World Health Organization estimates that one-third of the population is underfed and another third is starving.Even in the United States, 46 percent of African-American children and 49 percent of

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-75183178192590548032009-04-29T13:20:00.018-04:002009-04-29T16:55:03.082-04:00

Some days ago, there was a buzz going around when the Time.com poll for the "100 Most Influential People" ended up with Moot being on position number one. It was surprising, of course. I personally find it odd but didn't give the list a second look. Today, a friend of mine sent me a link with the definitive proof that the poll was hacked.Yes, even when Time.com says that their "technical team did

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-25877868570899953882009-04-28T05:32:00.014-04:002009-04-28T18:12:09.703-04:00

Two interesting examples of companies using their own buildings to get some attention: the first one from Japan, the second one from Argentina.In the Japanese case, it is in fact a mix of advertising and information. The whole building is an electronics shop and the cell phone covering the building is more than just a gigantic billboard, it also indicates what type of products you can find in

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-4076448532508456052009-04-27T04:07:00.003-04:002009-04-27T19:17:20.206-04:00

"In Your Own Image" is the latest project of Bert Rodríguez, a conceptual artist based in Miami. Let me put something straight: even when Rodriguez has participated twice of Art Basel in Miami and was also part of the Whitney Biennial, most of the time his work is not exactly what I consider art. Simply put, he is one of those artists so "out there" that some of his projects seem to me more like

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-29907778762460846022009-04-24T14:42:00.017-04:002009-04-24T22:51:34.072-04:00

No, I am not on vacations my dear weirdos...It just happens that some days ago I was having an interesting and heated discussion about the difference between being "mean", "evil", "wrong" or just "cynical". Then, some days later, I run across "WrongCards" a website with very nice designed postcards that -depending on your point of view- can be seen as cynical, wrong or totally evil. Nevertheless

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com4tag:blogger.com,1999:blog-7647358300726867830.post-67503330432033921902009-04-22T16:28:00.010-04:002009-04-23T03:08:23.278-04:00

As a way of celebrating Earth Day, here is a campaign from Germany that reminds us about some of the problems that come with globalization. Great art direction morphs different means of transportation into the products they are carrying.Banana BoatPineapple AirlinesTruck NutThe client is "Friends of the Earth" and the tagline is "Think global. Eat local". The ad agency was McCann Erickson BCA (

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-37067135138525504912009-04-17T04:46:00.019-04:002009-04-18T22:11:09.269-04:00

It's Friday again and I wasn't able to to write a new posting until yesterday...(sigh) Oh well, such is life; so much work, so little time! On the bright side "it's Friday" and here you have a guerrilla marketing action very uplifting to watch...Pretty similar to what T-Mobile has recently done in London but closer to my heart just because of the song, this was a promotional stunt that took place

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com3tag:blogger.com,1999:blog-7647358300726867830.post-54980452124665458552009-04-16T00:32:00.016-04:002009-04-27T13:53:00.429-04:00

I love the new Sprint campaign "Right Now" for several reasons. On the one hand it feeds my belief that numbers are cool: not always useful, not always being understood (or analyzed) in the right way, but always good to have, even if it is just for fun, like in this case. On the other hand I love the fact that for each day the commercial airs with the line "26% of you have no idea what Twitter is

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-67921813932884616012009-04-10T00:26:00.006-04:002009-04-10T03:59:46.738-04:00

Today, April 10th, Esquire Magazine will be on the stands with a pretty unusual cover, a mix-and-match with the faces of President Obama, George Clooney and Justin Timberland. As you can see in the video you can get pretty interesting faces playing with it. What I find more interesting though is the advertising on the inside cover. It is for the upcoming History Channel TV show "Life After

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com0tag:blogger.com,1999:blog-7647358300726867830.post-48775110877466554392009-04-07T15:23:00.009-04:002009-04-07T22:34:14.861-04:00

In a time where everyone is talking about the newspapers industry "being hurt" by the online media, few seem to look into what newspapers are doing, or better said, NOT doing to change that situation. Being one of those things making the news or the information more visual. That doesn't mean that good independent information and deep analysis of the news should not be the central part of any

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com2tag:blogger.com,1999:blog-7647358300726867830.post-74579713220338562122009-04-05T21:24:00.004-04:002009-04-06T15:41:45.037-04:00

A couple of days ago I wrote about an upcoming short movie called "Inventing Kin". I just got the news that the movie will have a premiere in Coral Gables this Thursday at 8 pm at the Bill Cosford Cinema, (Memorial Building, University of Miami). The entrance is free on first come, first serve basis. Just in time for the premiere, I interviewed the director and writer of the film, Fro Rojas.

Sanhttp://www.blogger.com/profile/05983390903245435628noreply@blogger.com1